How popular isCopic in search?
In August 2026, there were an estimated 870 branded searches for Copic in New Zealand which is up 16% over the last 11 months. Copic holds 9.9% estimated Share of Search among New Zealand art supply brands and is ranked 4th of 5 competitors for search popularity.
Posca42.1%Faber-Castell28.1%
Winsor & Newton15.7%
Copic9.9%
Derwent4.2%
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Which art supply brands compete with Copic?
Share of Search by month for Posca, Faber-Castell, Winsor & Newton, Copic, Derwent. The figures are in the table below the chart.
View monthly share of search table
| Month | Posca | Faber-Castell | Winsor & Newton | Copic | Derwent |
|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 28.7% | 9.7% | 11.9% | 7% |
| Nov 2025 | 49.1% | 26.5% | 10.3% | 9.7% | 4.3% |
| Dec 2025 | 49% | 29.5% | 8.9% | 9.1% | 3.6% |
| Jan 2026 | 38.2% | 34.8% | 12.1% | 9.9% | 5% |
| Feb 2026 | 43.4% | 28.4% | 13.7% | 9.3% | 5.2% |
| Mar 2026 | 47.1% | 25.8% | 10.3% | 11.8% | 4.9% |
| Apr 2026 | 43.5% | 27.1% | 12.3% | 12.9% | 4.2% |
| May 2026 | 45.4% | 26.3% | 13.3% | 11.7% | 3.3% |
| Jun 2026 | 45.9% | 23.4% | 17.6% | 10% | 3.1% |
| Jul 2026 | 46.8% | 26.8% | 13.9% | 9.1% | 3.4% |
| Aug 2026 | 42.1% | 28.1% | 15.7% | 9.9% | 4.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.1% | 3.7K | -15.1% | -4.7 points | |
| 2, held 2nd | 28.1% | 2.5K | -1.2% | +1.3 points | |
| 3, held 3rd | 15.7% | 1.4K | +6.9% | +1.9 points | |
| 4, held 4th | 9.9% | 870 | +2.4% | +0.8 points | |
| 5, held 5th | 4.2% | 370 | +15.6% | +0.8 points |
1.
Posca42.1%
held 1st · 3.7K estimated branded searches · -15.1% vs prior month · -4.7 points
28.1%
held 2nd · 2.5K estimated branded searches · -1.2% vs prior month · +1.3 points
15.7%
held 3rd · 1.4K estimated branded searches · +6.9% vs prior month · +1.9 points
4.
Copic9.9%
held 4th · 870 estimated branded searches · +2.4% vs prior month · +0.8 points
5.
Derwent4.2%
held 5th · 370 estimated branded searches · +15.6% vs prior month · +0.8 points
Compare search popularity between Copic and its closest rivals
How has branded search demand for Copic changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Copic in New Zealand rose from 750 to 870.
- Across the 11 months ending August 2026, Copic’s estimated Share of Search among art supply brands in New Zealand decreased from 11.9% to 9.9%.
- Across the 11 months ending August 2026, Copic’s estimated Share of Search among art supply brands in New Zealand peaked at 12.9% in April 2026 and was lowest at 9.1% in July 2026.
- Across the 11 months ending August 2026, Copic fell from 3rd to 4th among art supply brands in New Zealand.
How did search popularity change for New Zealand art supply brands in August 2026?
5 changes
In August 2026, Winsor & Newton gained estimated Share of Search among art supply brands in New Zealand, from 13.9% to 15.7%.
In August 2026, Faber-Castell gained estimated Share of Search among art supply brands in New Zealand, from 26.8% to 28.1%.
In August 2026, Copic gained estimated Share of Search among art supply brands in New Zealand, from 9.1% to 9.9%.
In August 2026, Derwent gained estimated Share of Search among art supply brands in New Zealand, from 3.4% to 4.2%.
In August 2026, Posca lost estimated Share of Search among art supply brands in New Zealand, from 46.8% to 42.1%.
How is Copic measured?
Brandwave collects information about searches that people make online using Copic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
12 branded search terms
- copic
- copic alcohol markers
- copic art supplies
- copic jp
- copic markers
- copic near me
- copic nz
- copic paint
- copic pencils
- copic pens set
- marker copic ciao
- marker copic sketch
Do you work for Copic? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Copic your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.