Copic vs Derwent:Which is more popular by branded search in New Zealand?
In August 2026, Copic had more branded searches than Derwent among art supply brands in New Zealand. Copic was estimated to have 870 branded searches compared to Derwent’s 370, and held a 9.9% Share of Search versus Derwent’s 4.2%.
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Which is more popular in search, Copic or Derwent?
Compare the paint, pencil and marker brands New Zealand artists create with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Copic, Derwent. The figures are in the table below the chart.
View monthly share of search table
| Month | Posca | Faber-Castell | Winsor & Newton | Copic | Derwent |
|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 28.7% | 9.7% | 11.9% | 7% |
| Nov 2025 | 49.1% | 26.5% | 10.3% | 9.7% | 4.3% |
| Dec 2025 | 49% | 29.5% | 8.9% | 9.1% | 3.6% |
| Jan 2026 | 38.2% | 34.8% | 12.1% | 9.9% | 5% |
| Feb 2026 | 43.4% | 28.4% | 13.7% | 9.3% | 5.2% |
| Mar 2026 | 47.1% | 25.8% | 10.3% | 11.8% | 4.9% |
| Apr 2026 | 43.5% | 27.1% | 12.3% | 12.9% | 4.2% |
| May 2026 | 45.4% | 26.3% | 13.3% | 11.7% | 3.3% |
| Jun 2026 | 45.9% | 23.4% | 17.6% | 10% | 3.1% |
| Jul 2026 | 46.8% | 26.8% | 13.9% | 9.1% | 3.4% |
| Aug 2026 | 42.1% | 28.1% | 15.7% | 9.9% | 4.2% |
| Sep 2026 | — | — | — | — | — |
How has the Copic and Derwent comparison changed over the last 12 months?
3 findings
- Copic was ahead of Derwent in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Copic’s estimated Share of Search among art supply brands in New Zealand moved from 11.9% to 9.9%, and its estimated monthly branded searches moved from 750 to 870.
- Across the 11 months ending August 2026, Derwent’s estimated Share of Search among art supply brands in New Zealand moved from 7% to 4.2%, and its estimated monthly branded searches moved from 440 to 370.
How did search popularity change for New Zealand art supply brands in August 2026?
2 changes
In August 2026, Copic gained estimated Share of Search among art supply brands in New Zealand, from 9.1% to 9.9%.
In August 2026, Derwent gained estimated Share of Search among art supply brands in New Zealand, from 3.4% to 4.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Copic’s and Derwent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Copic
12 branded search terms
- copic
- copic alcohol markers
- copic art supplies
- copic jp
- copic markers
- copic near me
- copic nz
- copic paint
- copic pencils
- copic pens set
- marker copic ciao
- marker copic sketch
Derwent
9 branded search terms
- derwent
- derwent art supplies
- derwent drawing pencils
- derwent drawing pencils 72
- derwent inktense pencils
- derwent markers
- derwent paint
- derwent pastel pencils
- derwent pencils
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.