Brandwave

How popular isPosca in search?

In August 2026, there were an estimated 3.7K branded searches for Posca in New Zealand which is up 38.8% over the last 11 months. Posca holds 42.1% estimated Share of Search among New Zealand art supply brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Posca42.1%
  2. Faber-Castell28.1%
  3. Winsor & Newton15.7%
  4. Copic9.9%
  5. Derwent4.2%
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Which art supply brands compete with Posca?

Posca against art supply brands in New Zealand, by month

Share of Search by month for Posca, Faber-Castell, Winsor & Newton, Copic, Derwent. The figures are in the table below the chart.

View monthly share of search table
MonthPoscaFaber-CastellWinsor & NewtonCopicDerwent
Oct 202542.7%28.7%9.7%11.9%7%
Nov 202549.1%26.5%10.3%9.7%4.3%
Dec 202549%29.5%8.9%9.1%3.6%
Jan 202638.2%34.8%12.1%9.9%5%
Feb 202643.4%28.4%13.7%9.3%5.2%
Mar 202647.1%25.8%10.3%11.8%4.9%
Apr 202643.5%27.1%12.3%12.9%4.2%
May 202645.4%26.3%13.3%11.7%3.3%
Jun 202645.9%23.4%17.6%10%3.1%
Jul 202646.8%26.8%13.9%9.1%3.4%
Aug 202642.1%28.1%15.7%9.9%4.2%
Sep 2026—————

  1. 1.Posca

    42.1%

    held 1st · 3.7K estimated branded searches · -15.1% vs prior month · -4.7 points

  2. 2.Faber-Castell

    28.1%

    held 2nd · 2.5K estimated branded searches · -1.2% vs prior month · +1.3 points

  3. 3.Winsor & Newton

    15.7%

    held 3rd · 1.4K estimated branded searches · +6.9% vs prior month · +1.9 points

  4. 4.Copic

    9.9%

    held 4th · 870 estimated branded searches · +2.4% vs prior month · +0.8 points

  5. 5.Derwent

    4.2%

    held 5th · 370 estimated branded searches · +15.6% vs prior month · +0.8 points

Compare search popularity between Posca and its closest rivals

How has branded search demand for Posca changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Posca in New Zealand rose from 2.7K to 3.7K.
  • Across the 11 months ending August 2026, Posca’s estimated Share of Search among art supply brands in New Zealand decreased from 42.7% to 42.1%.
  • Across the 11 months ending August 2026, Posca’s estimated Share of Search among art supply brands in New Zealand peaked at 49.1% in November 2025 and was lowest at 38.2% in January 2026.

How did search popularity change for New Zealand art supply brands in August 2026?

  1. In August 2026, Winsor & Newton gained estimated Share of Search among art supply brands in New Zealand, from 13.9% to 15.7%.

  2. In August 2026, Faber-Castell gained estimated Share of Search among art supply brands in New Zealand, from 26.8% to 28.1%.

  3. In August 2026, Copic gained estimated Share of Search among art supply brands in New Zealand, from 9.1% to 9.9%.

  4. In August 2026, Derwent gained estimated Share of Search among art supply brands in New Zealand, from 3.4% to 4.2%.

  5. In August 2026, Posca lost estimated Share of Search among art supply brands in New Zealand, from 46.8% to 42.1%.

How is Posca measured?

Brandwave collects information about searches that people make online using Posca’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

16 branded search terms

  • acrylic markers posca
  • paint pens uni posca
  • pens posca
  • posca
  • posca art supplies
  • posca com
  • posca markers
  • posca near me
  • posca nz
  • posca paint
  • posca paint marker
  • posca paint pens
  • posca pencils
  • posca pens warehouse
  • posca uni pens
  • uni posca markers

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How the Brand Demand Index is measured

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