Brandwave

How popular isDerwent?

In September 2026, people searched for Derwent by name about 310 times in New Zealand, an 11.4% decrease from the previous year. These searches made up 3.1% of all New Zealand art supply brand searches, placing Derwent seventh out of ten brands. When we asked both ChatGPT and Google AI Overviews about art supply brands, Derwent appeared in three of the five answers and was the joint fourth most recommended of the ten.

Search and AI answers in September 2026

Derwent is the seventh most searched of 10 competitors and the joint fourth most recommended in AI answers.

  1. PoscaShare of searches 32.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. CrayolaShare of searches 25.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. Faber-CastellShare of searches 14.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. PentelShare of searches 7.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. DerwentShare of searches 3.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top art supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Derwent was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Derwent is the joint fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mont Marte1st
  2. Winsor & Newton2nd
  3. Faber-Castell3rd
  4. Posca4th
  5. Derwent4th
  6. Liquitex4th
  7. Crayola7th
  8. Copic8th
  9. Pentel–
  10. Prismacolor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Faber-Castell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Winsor & Newton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liquitex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mont Marte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Derwent3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Posca2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crayola1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Copic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pentel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prismacolor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about art supply brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which art supply brands compete with Derwent?

Derwent against art supply brands in New Zealand, by month

Share of searches by month for Posca, Crayola, Faber-Castell, Pentel, Prismacolor, Copic, Derwent, Winsor & Newton. The figures are in the table below the chart.

View monthly share of searches table
MonthPoscaCrayolaFaber-CastellPentelPrismacolorCopicDerwentWinsor & NewtonLiquitexMont Marte
Oct 202531.1%21.7%13.4%9.1%7%8%4.4%3.4%1.1%0.87%
Nov 202537.1%24.1%13.1%6.6%5%7%3.1%2.7%0.9%0.5%
Dec 202536.8%25.3%14.3%4.6%5.7%6.5%2.6%2.5%1%0.65%
Jan 202629.6%20.7%17.1%8.1%7.4%6.9%3.8%3.9%1.7%0.83%
Feb 202635.9%18.7%14.6%7.6%7.3%6.8%4.3%2.7%1.4%0.65%
Mar 202635%22.8%11.8%8.3%6.2%8%3.5%2.8%0.93%0.72%
Apr 202631.7%29.1%12%6.7%4.5%8.7%2.9%2.6%0.85%0.85%
May 202631.5%29%11.8%7.8%5.9%7.4%2.5%2.4%0.97%0.79%
Jun 202632.6%26.7%11.3%8.6%6.3%7.3%2.7%2.5%1%1%
Jul 202632.8%25.5%10.8%8.9%7.3%6.6%3%2.6%1.3%1.3%
Aug 202631.4%24.8%13.3%9.2%5.8%6.4%3.4%3.2%1.3%1.1%
Sep 202632.6%25.5%14.8%7.4%6.7%5.7%3.1%2.7%0.89%0.7%

  1. 1.Posca

    32.6%

    Held 1st. 3.3K estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Crayola

    25.5%

    Held 2nd. 2.6K estimated branded searches, -0.77% vs prior month. Share +0.7 points.

  3. 3.Faber-Castell

    14.8%

    Held 3rd. 1.5K estimated branded searches, +7.2% vs prior month. Share +1.5 points.

  4. 4.Pentel

    7.4%

    Held 4th. 740 estimated branded searches, -22.9% vs prior month. Share -1.8 points.

  5. 5.Prismacolor

    6.7%

    Moved from 6th to 5th. 670 estimated branded searches, +9.8% vs prior month. Share +0.8 points.

  6. 6.Copic

    5.7%

    Moved from 5th to 6th. 570 estimated branded searches, -14.9% vs prior month. Share -0.8 points.

  7. 7.Derwent

    3.1%

    Held 7th. 310 estimated branded searches, -11.4% vs prior month. Share -0.3 points.

  8. 8.Winsor & Newton

    2.7%

    Held 8th. 270 estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  9. 9.Liquitex

    0.89%

    Held 9th. 90 estimated branded searches, -35.7% vs prior month. Share -0.4 points.

  10. 10.Mont Marte

    0.7%

    Held 10th. 70 estimated branded searches, -36.4% vs prior month. Share -0.4 points.

Compare popularity between Derwent and its closest rivals

Every comparison with Derwent

10 comparisons

How has branded search demand for Derwent changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Derwent in New Zealand fell from 350 to 310.
  • Across the 12 months ending September 2026, Derwent’s share of searches among art supply brands in New Zealand decreased from 4.4% to 3.1%.
  • Across the 12 months ending September 2026, Derwent’s share of searches among art supply brands in New Zealand peaked at 4.4% in October 2025 and was lowest at 2.5% in May 2026.

How did search popularity change for New Zealand art supply brands in September 2026?

6 changes

  1. In September 2026, Prismacolor overtook Copic to rank 5th among art supply brands in New Zealand, with 6.7% of the searches.

  2. In September 2026, Faber-Castell gained share of searches among art supply brands in New Zealand, from 13.3% to 14.8%.

  3. In September 2026, Posca gained share of searches among art supply brands in New Zealand, from 31.4% to 32.6%.

  4. In September 2026, Crayola gained share of searches among art supply brands in New Zealand, from 24.8% to 25.5%.

  5. In September 2026, Pentel lost share of searches among art supply brands in New Zealand, from 9.2% to 7.4%.

  6. In September 2026, Copic lost share of searches among art supply brands in New Zealand, from 6.4% to 5.7%.

How are Derwent’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Derwent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • derwent
  • derwent art supplies
  • derwent drawing pencils
  • derwent inktense pencils
  • derwent markers
  • derwent paint
  • derwent pastel pencils
  • derwent pencils

Do you work for Derwent? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Derwent compete?

Derwent is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Art supply brands7th of 103.1%Shown above
Watercolor pencils brands4th of 54.9%Show ranking
Colored pencils brands3rd of 36.2%Show ranking
Creator with pink hair and a pink jacket

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