Derwent vs Staedtler:Which is more popular?
In September 2026, Staedtler had more branded searches than Derwent among watercolor pencils brands in New Zealand. Staedtler had about 600 branded searches, while Derwent had 140. Staedtler made up 20.8% of all watercolor pencils brand searches we track, and Derwent accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about watercolor pencils brands, Derwent appeared in all five answers and Staedtler in three. Derwent was mentioned before Staedtler in every answer.
Who do people search for more?
Staedtler, about 4 searches for every 1 for Derwent
Who does AI mention more?
Derwent, mentioned in every answer we collected
Who does AI recommend more?
Derwent, named ahead of Staedtler in every answer
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Top watercolor pencils brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Derwent appeared in all five answers. Staedtler was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Derwent was listed before Staedtler in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Faber-Castell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Derwent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Staedtler3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crayola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Prismacolor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about watercolor pencils brands
5 answers
Asked ChatGPT
“Which watercolor pencils brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best watercolor pencils brands in New Zealand?”
Asked ChatGPT
“What's the best watercolor pencils brand in New Zealand for a sketchbook?”
Searched Google, AI Overview
“watercolor pencils brands”
Searched Google, AI Overview
“best watercolor pencils”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Derwent or Staedtler more popular in search?
This chart shows how often people search Google for Derwent and Staedtler by name. Each line represents a brand's share of searches for all five watercolor pencils brands we track, month by month, from searches in New Zealand.
Share of searches by month for Staedtler, Derwent. The figures are in the table below the chart.
View monthly share of searches table
| Month | Faber-Castell | Crayola | Staedtler | Derwent | Prismacolor |
|---|---|---|---|---|---|
| Oct 2025 | 39% | 31.2% | 25.1% | 4.8% | 0% |
| Nov 2025 | 41.7% | 33.3% | 19.7% | 5.3% | 0% |
| Dec 2025 | 44.3% | 34.6% | 17% | 3.8% | 0.35% |
| Jan 2026 | 37.4% | 23.6% | 35.1% | 3.6% | 0.33% |
| Feb 2026 | 40.8% | 25.9% | 26.8% | 6.1% | 0.44% |
| Mar 2026 | 35.7% | 33.5% | 24% | 5.3% | 1.5% |
| Apr 2026 | 35.9% | 42.8% | 16.1% | 4.6% | 0.66% |
| May 2026 | 35.2% | 40.9% | 19.8% | 3.5% | 0.63% |
| Jun 2026 | 36.1% | 32.7% | 25.7% | 5.2% | 0.37% |
| Jul 2026 | 37.2% | 35.6% | 22.3% | 4.5% | 0.4% |
| Aug 2026 | 41.4% | 26.4% | 26.7% | 5.1% | 0.37% |
| Sep 2026 | 43.4% | 30.6% | 20.8% | 4.9% | 0.35% |
How has the Derwent and Staedtler comparison changed over the last 12 months?
3 findings
- Staedtler was ahead of Derwent in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Derwent’s share of searches among watercolor pencils brands in New Zealand moved from 4.8% to 4.9%, and its estimated monthly branded searches moved from 110 to 140.
- Across the 12 months ending September 2026, Staedtler’s share of searches among watercolor pencils brands in New Zealand moved from 25.1% to 20.8%, and its estimated monthly branded searches moved from 580 to 600.
How did search popularity change for New Zealand watercolor pencils brands in September 2026?
3 changes
In September 2026, Crayola overtook Staedtler to rank 2nd among watercolor pencils brands in New Zealand, with 30.6% of the searches.
In September 2026, Staedtler lost share of searches among watercolor pencils brands in New Zealand, from 26.7% to 20.8%.
Estimated monthly branded searches for Derwent in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Derwent’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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