Brandwave

How popular isFaber-Castell?

In September 2026, people searched for Faber-Castell by name about 1,680 times in New Zealand, a 35.5% increase from the previous year. These searches made up 14.8% of all New Zealand art supply brand searches, placing Faber-Castell third out of ten brands. When we asked both ChatGPT and Google AI Overviews about art supply brands, Faber-Castell appeared in four of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Faber-Castell is the third most searched of 10 competitors and the third most recommended in AI answers.

  1. PoscaShare of searches 32.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. CrayolaShare of searches 25.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. Faber-CastellShare of searches 14.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. PentelShare of searches 7.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. PrismacolorShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+5 more

Faber-Castell website (opens in a new tab)

Follow Faber-Castell and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top art supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Faber-Castell was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Faber-Castell is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mont Marte1st
  2. Winsor & Newton2nd
  3. Faber-Castell3rd
  4. Posca4th
  5. Derwent4th
  6. Liquitex4th
  7. Crayola7th
  8. Copic8th
  9. Pentel–
  10. Prismacolor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Faber-Castell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Winsor & Newton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liquitex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mont Marte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Derwent3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Posca2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crayola1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Copic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pentel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prismacolor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about art supply brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which art supply brands compete with Faber-Castell?

Faber-Castell against art supply brands in New Zealand, by month

Share of searches by month for Posca, Crayola, Faber-Castell, Pentel, Prismacolor, Copic, Derwent, Winsor & Newton. The figures are in the table below the chart.

View monthly share of searches table
MonthPoscaCrayolaFaber-CastellPentelPrismacolorCopicDerwentWinsor & NewtonLiquitexMont Marte
Oct 202531.1%21.7%13.4%9.1%7%8%4.4%3.4%1.1%0.87%
Nov 202537.1%24.1%13.1%6.6%5%7%3.1%2.7%0.9%0.5%
Dec 202536.8%25.3%14.3%4.6%5.7%6.5%2.6%2.5%1%0.65%
Jan 202629.6%20.7%17.1%8.1%7.4%6.9%3.8%3.9%1.7%0.83%
Feb 202635.9%18.7%14.6%7.6%7.3%6.8%4.3%2.7%1.4%0.65%
Mar 202635%22.8%11.8%8.3%6.2%8%3.5%2.8%0.93%0.72%
Apr 202631.7%29.1%12%6.7%4.5%8.7%2.9%2.6%0.85%0.85%
May 202631.5%29%11.8%7.8%5.9%7.4%2.5%2.4%0.97%0.79%
Jun 202632.6%26.7%11.3%8.6%6.3%7.3%2.7%2.5%1%1%
Jul 202632.8%25.5%10.8%8.9%7.3%6.6%3%2.6%1.3%1.3%
Aug 202631.4%24.8%13.3%9.2%5.8%6.4%3.4%3.2%1.3%1.1%
Sep 202632.6%25.5%14.8%7.4%6.7%5.7%3.1%2.7%0.89%0.7%

  1. 1.Posca

    32.6%

    Held 1st. 3.3K estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Crayola

    25.5%

    Held 2nd. 2.6K estimated branded searches, -0.77% vs prior month. Share +0.7 points.

  3. 3.Faber-Castell

    14.8%

    Held 3rd. 1.5K estimated branded searches, +7.2% vs prior month. Share +1.5 points.

  4. 4.Pentel

    7.4%

    Held 4th. 740 estimated branded searches, -22.9% vs prior month. Share -1.8 points.

  5. 5.Prismacolor

    6.7%

    Moved from 6th to 5th. 670 estimated branded searches, +9.8% vs prior month. Share +0.8 points.

  6. 6.Copic

    5.7%

    Moved from 5th to 6th. 570 estimated branded searches, -14.9% vs prior month. Share -0.8 points.

  7. 7.Derwent

    3.1%

    Held 7th. 310 estimated branded searches, -11.4% vs prior month. Share -0.3 points.

  8. 8.Winsor & Newton

    2.7%

    Held 8th. 270 estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  9. 9.Liquitex

    0.89%

    Held 9th. 90 estimated branded searches, -35.7% vs prior month. Share -0.4 points.

  10. 10.Mont Marte

    0.7%

    Held 10th. 70 estimated branded searches, -36.4% vs prior month. Share -0.4 points.

Compare popularity between Faber-Castell and its closest rivals

Every comparison with Faber-Castell

14 comparisons

How has branded search demand for Faber-Castell changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Faber-Castell in New Zealand rose from 1.2K to 1.7K.
  • Across the 12 months ending September 2026, Faber-Castell’s share of searches among art supply brands in New Zealand increased from 13.4% to 14.8%.
  • Across the 12 months ending September 2026, Faber-Castell’s share of searches among art supply brands in New Zealand peaked at 17.1% in January 2026 and was lowest at 10.8% in July 2026.

How did search popularity change for New Zealand art supply brands in September 2026?

6 changes

  1. In September 2026, Prismacolor overtook Copic to rank 5th among art supply brands in New Zealand, with 6.7% of the searches.

  2. In September 2026, Faber-Castell gained share of searches among art supply brands in New Zealand, from 13.3% to 14.8%.

  3. In September 2026, Posca gained share of searches among art supply brands in New Zealand, from 31.4% to 32.6%.

  4. In September 2026, Crayola gained share of searches among art supply brands in New Zealand, from 24.8% to 25.5%.

  5. In September 2026, Pentel lost share of searches among art supply brands in New Zealand, from 9.2% to 7.4%.

  6. In September 2026, Copic lost share of searches among art supply brands in New Zealand, from 6.4% to 5.7%.

How are Faber-Castell’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Faber-Castell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • faber castell
  • faber castell erasers
  • faber castell highlighter
  • faber castell markers
  • faber castell paint
  • faber castell pen
  • faber castell pencils
  • faber castell pitt
  • faber castell polychromos
  • fabercastell
  • fabercastell markers
  • fabercastell paint
  • fabercastell pencils

Do you work for Faber-Castell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Faber-Castell compete?

Faber-Castell is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Art supply brands3rd of 1014.8%Shown above
Marker brands7th of 70.52%Show ranking
Ballpoint pen brands1st of 526.6%Show ranking
Pen brands1st of 631.5%Show ranking
Watercolor pencils brands1st of 543.4%Show ranking
Colored pencils brands1st of 355.1%Show ranking
Pencil brands1st of 270.3%Show ranking
Highlighter brands3rd of 40.68%Show ranking
Creator with pink hair and a pink jacket

Is Faber-Castell your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free