Pencil brands in New Zealand:Which are most popular?
In September 2026, Faber-Castell was the most searched pencil brand in New Zealand, accounting for 70.3% of all searches among the two brands we track. When we checked with ChatGPT and Google AI Overviews, Faber-Castell and Staedtler were mentioned most often, in three of the four answers. Staedtler was recommended most often, coming first in all three responses that gave a list.
Faber-CastellShare of searches 70.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
StaedtlerShare of searches 29.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top pencil brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Faber-Castell and Staedtler were mentioned most often, in three of the four answers. Staedtler was recommended most often, coming first in all three answers that gave a list. Faber-Castell was second.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Staedtler1st
- Faber-Castell2nd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Faber-Castell3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Staedtler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pencil brands
4 answers
Asked ChatGPT
“Which pencil brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pencil brands in New Zealand?”
Asked ChatGPT
“What's the best pencil brand in New Zealand for everyday writing?”
Searched Google, AI Overview
“mechanical pencils nz”
Searched Google, AI Overview
“pencil brands”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pencil brands do people search for most?
This chart shows how often people search Google for each pencil brand by name. Each line represents a brand's share of searches for all two pencil brands we track, month by month, from searches in New Zealand.
Share of searches by month for Faber-Castell, Staedtler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Faber-Castell | Staedtler |
|---|---|---|
| Oct 2025 | 64.2% | 35.8% |
| Nov 2025 | 70.9% | 29.1% |
| Dec 2025 | 75.3% | 24.7% |
| Jan 2026 | 55.8% | 44.2% |
| Feb 2026 | 63.7% | 36.3% |
| Mar 2026 | 63.8% | 36.2% |
| Apr 2026 | 72.6% | 27.4% |
| May 2026 | 67.9% | 32.1% |
| Jun 2026 | 62.3% | 37.7% |
| Jul 2026 | 66.5% | 33.5% |
| Aug 2026 | 64.7% | 35.3% |
| Sep 2026 | 70.3% | 29.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.3% | 1.4K | +6% | +5.6 points | |
| 2, held 2nd | 29.7% | 600 | -17.8% | -5.6 points |
70.3%
Held 1st. 1.4K estimated branded searches, +6% vs prior month. Share +5.6 points.
29.7%
Held 2nd. 600 estimated branded searches, -17.8% vs prior month. Share -5.6 points.
Which brand is most popular in search among pencil brands in New Zealand?
2 brands
In September 2026, Faber-Castell was the most searched among pencil brands in New Zealand, with an estimated 1.4K branded searches, 70.3% of all searches for the two we track. Staedtler is in 2nd place, 40.6 percentage points behind at 29.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Faber-Castell | 64.2% → 70.3% | 75.3%Dec 2025 | 55.8%Jan 2026 | 1st |
| Staedtler | 35.8% → 29.7% | 44.2%Jan 2026 | 24.7%Dec 2025 | 2nd |
Each finding as a sentence
- Across the 12 months ending September 2026, Faber-Castell’s share of searches among pencil brands in New Zealand increased from 64.2% to 70.3%.
- Across the 12 months ending September 2026, Staedtler’s share of searches among pencil brands in New Zealand decreased from 35.8% to 29.7%.
- Across the 12 months ending September 2026, Faber-Castell’s share of searches among pencil brands in New Zealand peaked at 75.3% in December 2025 and was lowest at 55.8% in January 2026.
- Across the 12 months ending September 2026, Staedtler’s share of searches among pencil brands in New Zealand peaked at 44.2% in January 2026 and was lowest at 24.7% in December 2025.
How did search popularity change for New Zealand pencil brands in September 2026?
2 changes
In September 2026, Faber-Castell gained share of searches among pencil brands in New Zealand, from 64.7% to 70.3%.
In September 2026, Staedtler lost share of searches among pencil brands in New Zealand, from 35.3% to 29.7%.
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