Brandwave

How popular isStaedtler?

In September 2026, people searched for Staedtler by name about 1,210 times in New Zealand, a 22.2% increase from the previous year. These searches made up 29.7% of all New Zealand pencil brand searches, placing Staedtler second out of two brands. When we asked both ChatGPT and Google AI Overviews about pencil brands, Staedtler appeared in three of the four answers and was the most recommended of the two.

Search and AI answers in September 2026

Staedtler is the second most searched of 2 competitors and the most recommended in AI answers.

  1. Faber-CastellShare of searches 70.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. StaedtlerShare of searches 29.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top pencil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Staedtler was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Staedtler is the most recommended of the two.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Staedtler1st
  2. Faber-Castell2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Faber-Castell3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Staedtler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pencil brands

4 answers

  • Asked ChatGPT

    “Which pencil brand should I buy in New Zealand?”

    1. 1Staedtler
    2. 2Faber-Castell

  • Asked ChatGPT

    “What are the best pencil brands in New Zealand?”

    1. 1Staedtler
    2. 2Faber-Castell

  • Asked ChatGPT

    “What's the best pencil brand in New Zealand for everyday writing?”

    1. 1Staedtler
    2. 2Faber-Castell

  • Searched Google, AI Overview

    “mechanical pencils nz”

    1. Searched Google, AI Overview

      “pencil brands”

      Google showed no AI Overview for this search.

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which pencil brands compete with Staedtler?

    Staedtler against pencil brands in New Zealand, by month

    Share of searches by month for Faber-Castell, Staedtler. The figures are in the table below the chart.

    View monthly share of searches table
    MonthFaber-CastellStaedtler
    Oct 202564.2%35.8%
    Nov 202570.9%29.1%
    Dec 202575.3%24.7%
    Jan 202655.8%44.2%
    Feb 202663.7%36.3%
    Mar 202663.8%36.2%
    Apr 202672.6%27.4%
    May 202667.9%32.1%
    Jun 202662.3%37.7%
    Jul 202666.5%33.5%
    Aug 202664.7%35.3%
    Sep 202670.3%29.7%

    1. 1.Faber-Castell

      70.3%

      Held 1st. 1.4K estimated branded searches, +6% vs prior month. Share +5.6 points.

    2. 2.Staedtler

      29.7%

      Held 2nd. 600 estimated branded searches, -17.8% vs prior month. Share -5.6 points.

    Compare popularity between Staedtler and its closest rivals

    Every comparison with Staedtler

    15 comparisons

    How has branded search demand for Staedtler changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Staedtler in New Zealand rose from 990 to 1.2K.
    • Across the 12 months ending September 2026, Staedtler’s share of searches among pencil brands in New Zealand decreased from 35.8% to 29.7%.
    • Across the 12 months ending September 2026, Staedtler’s share of searches among pencil brands in New Zealand peaked at 44.2% in January 2026 and was lowest at 24.7% in December 2025.

    How did search popularity change for New Zealand pencil brands in September 2026?

    2 changes

    1. In September 2026, Faber-Castell gained share of searches among pencil brands in New Zealand, from 64.7% to 70.3%.

    2. In September 2026, Staedtler lost share of searches among pencil brands in New Zealand, from 35.3% to 29.7%.

    How are Staedtler’s branded searches counted?

    13 search terms

    Brandwave collects information about searches that people make online using Staedtler’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • pencil staedtler hb
    • staedtler
    • staedtler click pencil
    • staedtler colored pencils
    • staedtler eraser
    • staedtler fineliner
    • staedtler highlighters
    • staedtler markers
    • staedtler pencils
    • staedtler pens
    • staedtler plastic eraser
    • staedtler triplus fineliner
    • staedtler whiteboard markers

    Do you work for Staedtler? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Staedtler compete?

    Staedtler is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Pen and stationery brands3rd of 1012.8%Show ranking
    Marker brands4th of 79.1%Show ranking
    Watercolor pencils brands3rd of 520.8%Show ranking
    Pencil brands2nd of 229.7%Shown above
    Creator with pink hair and a pink jacket

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