Crayola vs Staedtler:Which is more popular?
In September 2026, Crayola had more branded searches than Staedtler among watercolor pencils brands in New Zealand. Crayola had about 880 branded searches, while Staedtler had 600. Crayola made up 30.6% of all watercolor pencils brand searches we track, and Staedtler accounted for 20.8%. When we asked ChatGPT and Google AI Overviews about watercolor pencils brands, Staedtler appeared in three of the five answers and Crayola in none.
Who do people search for more?
Crayola, about 47% more searches than Staedtler
Who does AI mention more?
Staedtler, mentioned in 3 of 5 answers, Crayola in 0
Who does AI recommend more?
Staedtler, the only one of the two named
Follow Crayola vs Staedtler and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top watercolor pencils brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Staedtler was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Crayola did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Faber-Castell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Derwent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Staedtler3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crayola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Prismacolor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about watercolor pencils brands
5 answers
Asked ChatGPT
“Which watercolor pencils brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best watercolor pencils brands in New Zealand?”
Asked ChatGPT
“What's the best watercolor pencils brand in New Zealand for a sketchbook?”
Searched Google, AI Overview
“watercolor pencils brands”
Searched Google, AI Overview
“best watercolor pencils”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Crayola or Staedtler more popular in search?
This chart shows how often people search Google for Crayola and Staedtler by name. Each line represents a brand's share of searches for all five watercolor pencils brands we track, month by month, from searches in New Zealand.
Share of searches by month for Crayola, Staedtler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Faber-Castell | Crayola | Staedtler | Derwent | Prismacolor |
|---|---|---|---|---|---|
| Oct 2025 | 39% | 31.2% | 25.1% | 4.8% | 0% |
| Nov 2025 | 41.7% | 33.3% | 19.7% | 5.3% | 0% |
| Dec 2025 | 44.3% | 34.6% | 17% | 3.8% | 0.35% |
| Jan 2026 | 37.4% | 23.6% | 35.1% | 3.6% | 0.33% |
| Feb 2026 | 40.8% | 25.9% | 26.8% | 6.1% | 0.44% |
| Mar 2026 | 35.7% | 33.5% | 24% | 5.3% | 1.5% |
| Apr 2026 | 35.9% | 42.8% | 16.1% | 4.6% | 0.66% |
| May 2026 | 35.2% | 40.9% | 19.8% | 3.5% | 0.63% |
| Jun 2026 | 36.1% | 32.7% | 25.7% | 5.2% | 0.37% |
| Jul 2026 | 37.2% | 35.6% | 22.3% | 4.5% | 0.4% |
| Aug 2026 | 41.4% | 26.4% | 26.7% | 5.1% | 0.37% |
| Sep 2026 | 43.4% | 30.6% | 20.8% | 4.9% | 0.35% |
How has the Crayola and Staedtler comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Staedtler took it in January 2026, Crayola took it in March 2026, Staedtler took it in August 2026, Crayola took it in September 2026.
- Across the 12 months ending September 2026, Crayola’s share of searches among watercolor pencils brands in New Zealand moved from 31.2% to 30.6%, and its estimated monthly branded searches moved from 720 to 880.
- Across the 12 months ending September 2026, Staedtler’s share of searches among watercolor pencils brands in New Zealand moved from 25.1% to 20.8%, and its estimated monthly branded searches moved from 580 to 600.
How did search popularity change for New Zealand watercolor pencils brands in September 2026?
2 changes
In September 2026, Crayola overtook Staedtler to rank 2nd among watercolor pencils brands in New Zealand, with 30.6% of the searches.
In September 2026, Staedtler lost share of searches among watercolor pencils brands in New Zealand, from 26.7% to 20.8%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Crayola’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among watercolor pencils brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.