Sharpie vs Staedtler:Which is more popular by branded search in New Zealand?
In August 2026, Sharpie had more branded searches than Staedtler among pen and stationery brands in New Zealand. Sharpie was estimated to have 2.6K branded searches compared to Staedtler’s 1.4K, and held a 24.2% Share of Search versus Staedtler’s 12.9%.
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Which is more popular in search, Sharpie or Staedtler?
Compare the pen, marker and stationery brands New Zealanders write with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sharpie, Staedtler. The figures are in the table below the chart.
View monthly share of search table
| Month | Sharpie | BIC | uni-ball | Moleskine | Pilot | Staedtler |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 18.8% | 9% | 17.2% | 13% | 12.5% |
| Nov 2025 | 26.9% | 18.3% | 8.8% | 20.9% | 12.1% | 13% |
| Dec 2025 | 25.5% | 16.4% | 7% | 28.3% | 10.3% | 12.6% |
| Jan 2026 | 25% | 16.9% | 9.6% | 18.2% | 11% | 19.2% |
| Feb 2026 | 28.1% | 15.3% | 17.2% | 12.9% | 13% | 13.5% |
| Mar 2026 | 28.2% | 18.8% | 14.2% | 12.7% | 14.9% | 11.2% |
| Apr 2026 | 26.4% | 23.9% | 13.6% | 13.7% | 11% | 11.3% |
| May 2026 | 25.8% | 18.8% | 13.7% | 12.5% | 17.1% | 12.2% |
| Jun 2026 | 29.9% | 15.9% | 11.6% | 13.8% | 16.7% | 12.1% |
| Jul 2026 | 26.5% | 17.4% | 14.1% | 16.5% | 14.6% | 10.9% |
| Aug 2026 | 24.2% | 18.1% | 16.2% | 14.5% | 14.1% | 12.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Sharpie and Staedtler comparison changed over the last 12 months?
3 findings
- Sharpie was ahead of Staedtler in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sharpie’s estimated Share of Search among pen and stationery brands in New Zealand moved from 29.4% to 24.2%, and its estimated monthly branded searches moved from 2.5K to 2.6K.
- Across the 11 months ending August 2026, Staedtler’s estimated Share of Search among pen and stationery brands in New Zealand moved from 12.5% to 12.9%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
How did search popularity change for New Zealand pen and stationery brands in August 2026?
2 changes
In August 2026, Staedtler gained estimated Share of Search among pen and stationery brands in New Zealand, from 10.9% to 12.9%.
In August 2026, Sharpie lost estimated Share of Search among pen and stationery brands in New Zealand, from 26.5% to 24.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Sharpie’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sharpie
21 branded search terms
- black sharpie
- felt tip sharpie
- fine tip sharpie
- gold sharpie
- marker permanent sharpie
- sharpie
- sharpie com
- sharpie creative marker
- sharpie fine point permanent marker
- sharpie highlighters
- sharpie laundry marker
- sharpie markers
- sharpie near me
- sharpie nz
- sharpie online
- sharpie pencils
- sharpie pens
- sharpie s gel
- sharpie stained fabric markers
- ultra fine sharpie
- white sharpie
Staedtler
17 branded search terms
- pencil staedtler hb
- staedtler
- staedtler click pencil
- staedtler colored pencils
- staedtler com
- staedtler eraser
- staedtler fineliner
- staedtler highlighters
- staedtler markers
- staedtler mars lumograph pencil
- staedtler near me
- staedtler nz
- staedtler pencils
- staedtler pens
- staedtler plastic eraser
- staedtler triplus fineliner
- staedtler whiteboard markers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.