Brandwave

Faber-Castell vs Staedtler:Which is more popular?

In September 2026, Faber-Castell had more branded searches than Staedtler among pencil brands in New Zealand. Faber-Castell had about 1,420 branded searches, while Staedtler had 600. Faber-Castell made up 70.3% of all pencil brand searches we track, and Staedtler accounted for 29.7%. When we asked ChatGPT and Google AI Overviews about pencil brands, Faber-Castell and Staedtler each appeared in three of the four answers. Staedtler was mentioned before Faber-Castell in every answer.

Among pencil brands in New Zealand in September 2026

Who do people search for more?

Faber-Castell, about 2 searches for every 1 for Staedtler

Faber-Castell 1.4K searchesStaedtler 600 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Faber-Castell in 3 of 4Staedtler in 3 of 4

Who does AI recommend more?

Staedtler, named ahead of Faber-Castell in every answer

Staedtler first in 3Faber-Castell never first

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Top pencil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Faber-Castell and Staedtler were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Staedtler was listed before Faber-Castell in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Staedtler1st
  2. Faber-Castell2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Faber-Castell3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Staedtler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pencil brands

4 answers

  • Asked ChatGPT

    “Which pencil brand should I buy in New Zealand?”

    1. 1Staedtler
    2. 2Faber-Castell

  • Asked ChatGPT

    “What are the best pencil brands in New Zealand?”

    1. 1Staedtler
    2. 2Faber-Castell

  • Asked ChatGPT

    “What's the best pencil brand in New Zealand for everyday writing?”

    1. 1Staedtler
    2. 2Faber-Castell

  • Searched Google, AI Overview

    “mechanical pencils nz”

    1. Searched Google, AI Overview

      “pencil brands”

      Google showed no AI Overview for this search.

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Faber-Castell or Staedtler more popular in search?

    This chart shows how often people search Google for Faber-Castell and Staedtler by name. Each line represents a brand's share of searches for all two pencil brands we track, month by month, from searches in New Zealand.

    Faber-Castell and Staedtler among pencil brands in New Zealand, by month

    Share of searches by month for Faber-Castell, Staedtler. The figures are in the table below the chart.

    View monthly share of searches table
    MonthFaber-CastellStaedtler
    Oct 202564.2%35.8%
    Nov 202570.9%29.1%
    Dec 202575.3%24.7%
    Jan 202655.8%44.2%
    Feb 202663.7%36.3%
    Mar 202663.8%36.2%
    Apr 202672.6%27.4%
    May 202667.9%32.1%
    Jun 202662.3%37.7%
    Jul 202666.5%33.5%
    Aug 202664.7%35.3%
    Sep 202670.3%29.7%

    How has the Faber-Castell and Staedtler comparison changed over the last 12 months?

    3 findings
    • Faber-Castell was ahead of Staedtler in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Faber-Castell’s share of searches among pencil brands in New Zealand moved from 64.2% to 70.3%, and its estimated monthly branded searches moved from 1K to 1.4K.
    • Across the 12 months ending September 2026, Staedtler’s share of searches among pencil brands in New Zealand moved from 35.8% to 29.7%, and its estimated monthly branded searches moved from 580 to 600.

    How did search popularity change for New Zealand pencil brands in September 2026?

    2 changes

    1. In September 2026, Faber-Castell gained share of searches among pencil brands in New Zealand, from 64.7% to 70.3%.

    2. In September 2026, Staedtler lost share of searches among pencil brands in New Zealand, from 35.3% to 29.7%.

    How are branded searches counted?

    12 search terms

    Brandwave collects information about searches that people make online using Faber-Castell’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Faber-Castell

    5 branded search terms

    • faber castell
    • faber castell erasers
    • faber castell pen
    • faber castell polychromos
    • fabercastell

    Staedtler

    7 branded search terms

    • pencil staedtler hb
    • staedtler
    • staedtler click pencil
    • staedtler eraser
    • staedtler fineliner
    • staedtler plastic eraser
    • staedtler triplus fineliner

    How the Brand Demand Index is measured

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