Marker brands in New Zealand:Which are most popular?
In September 2026, Posca was the most searched marker brand in New Zealand, accounting for 35% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Posca and Sharpie were mentioned most often, in four of the five answers. Posca was recommended most often, coming first in three out of five responses.
PoscaShare of searches 35%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
SharpieShare of searches 25.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
OhuhuShare of searches 23.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
StaedtlerShare of searches 9.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
CopicShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top marker brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Posca and Sharpie were mentioned most often, in four of the five answers. Posca was recommended most often, coming first in three out of five answers. Copic was second, and Ohuhu was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Posca4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sharpie4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ohuhu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Copic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Artline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Staedtler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Faber-Castell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about marker brands
5 answers
Asked ChatGPT
“Which marker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best marker brands in New Zealand?”
Asked ChatGPT
“What's the best marker brand in New Zealand for art projects?”
Searched Google, AI Overview
“marker brands”
Searched Google, AI Overview
“permanent marker brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which marker brands do people search for most?
This chart shows how often people search Google for each marker brand by name. Each line represents a brand's share of searches for all seven marker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Posca, Sharpie, Ohuhu, Staedtler, Copic, Artline. The figures are in the table below the chart.
View monthly share of searches table
| Month | Posca | Sharpie | Ohuhu | Staedtler | Copic | Artline | Faber-Castell |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 26.7% | 25.8% | 9.8% | 4.2% | 2.8% | 0.76% |
| Nov 2025 | 38.7% | 21.3% | 26.5% | 7.8% | 3.7% | 1.3% | 0.67% |
| Dec 2025 | 40.1% | 17.3% | 31.3% | 6% | 3.3% | 1.1% | 0.86% |
| Jan 2026 | 24.3% | 26.2% | 30.2% | 13.3% | 3% | 2.4% | 0.64% |
| Feb 2026 | 30.4% | 29.8% | 21.7% | 11% | 3.5% | 3.1% | 0.42% |
| Mar 2026 | 29.8% | 28.5% | 23.8% | 10.7% | 3.8% | 2.8% | 0.56% |
| Apr 2026 | 31.3% | 23.1% | 27.8% | 8.3% | 6% | 2.8% | 0.75% |
| May 2026 | 32.6% | 26.9% | 20.4% | 10.7% | 5.7% | 2.8% | 0.92% |
| Jun 2026 | 32.9% | 26.1% | 22.1% | 11% | 5.2% | 2.1% | 0.52% |
| Jul 2026 | 31% | 27.1% | 23.7% | 9.3% | 5.2% | 2.8% | 0.75% |
| Aug 2026 | 32.9% | 23.8% | 24.3% | 10.4% | 5.3% | 2.5% | 0.83% |
| Sep 2026 | 35% | 25.7% | 23.8% | 9.1% | 3.8% | 2.1% | 0.52% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35% | 2K | +0.5% | +2.1 points | |
| 2, moved from 3rd to 2nd | 25.7% | 1.5K | +2.1% | +1.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 23.8% | 1.4K | -7.5% | -0.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 9.1% | 520 | -17.5% | -1.3 points | |
| 5, held 5th | 3.8% | 220 | -31.3% | -1.4 points | |
| 6, held 6th | 2.1% | 120 | -20% | -0.4 points | |
| 7, held 7th | 0.52% | 30 | -40% | -0.3 points |
1.
Posca35%
Held 1st. 2K estimated branded searches, +0.5% vs prior month. Share +2.1 points.
2.
Sharpie25.7%
Moved from 3rd to 2nd. 1.5K estimated branded searches, +2.1% vs prior month. Share +1.9 points.
3.
Ohuhu23.8%
Moved from 2nd to 3rd. 1.4K estimated branded searches, -7.5% vs prior month. Share -0.5 points.
9.1%
Held 4th. 520 estimated branded searches, -17.5% vs prior month. Share -1.3 points.
5.
Copic3.8%
Held 5th. 220 estimated branded searches, -31.3% vs prior month. Share -1.4 points.
6.
Artline2.1%
Held 6th. 120 estimated branded searches, -20% vs prior month. Share -0.4 points.
0.52%
Held 7th. 30 estimated branded searches, -40% vs prior month. Share -0.3 points.
Which brand is most popular in search among marker brands in New Zealand?
7 brands
In September 2026, Posca was the most searched among marker brands in New Zealand, with an estimated 2K branded searches, 35% of all searches for the seven we track. Sharpie is in 2nd place, 9.3 percentage points behind at 25.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Posca | 29.9% → 35% | 40.1%Dec 2025 | 24.3%Jan 2026 | 1st |
| Sharpie | 26.7% → 25.7% | 29.8%Feb 2026 | 17.3%Dec 2025 | 2nd |
| Ohuhu | 25.8% → 23.8% | 31.3%Dec 2025 | 20.4%May 2026 | 3rd |
| Staedtler | 9.8% → 9.1% | 13.3%Jan 2026 | 6%Dec 2025 | 4th |
| Copic | 4.2% → 3.8% | 6%Apr 2026 | 3%Jan 2026 | 5th |
| Artline | 2.8% → 2.1% | 3.1%Feb 2026 | 1.1%Dec 2025 | 6th |
| Faber-Castell | 0.76% → 0.52% | 0.92%May 2026 | 0.42%Feb 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Posca’s share of searches among marker brands in New Zealand increased from 29.9% to 35%.
- Across the 12 months ending September 2026, Sharpie’s share of searches among marker brands in New Zealand decreased from 26.7% to 25.7%.
- Across the 12 months ending September 2026, Ohuhu’s share of searches among marker brands in New Zealand decreased from 25.8% to 23.8%.
- Across the 12 months ending September 2026, Staedtler’s share of searches among marker brands in New Zealand decreased from 9.8% to 9.1%.
- Across the 12 months ending September 2026, Artline’s share of searches among marker brands in New Zealand decreased from 2.8% to 2.1%.
- Across the 12 months ending September 2026, Posca’s share of searches among marker brands in New Zealand peaked at 40.1% in December 2025 and was lowest at 24.3% in January 2026.
- Across the 12 months ending September 2026, Sharpie’s share of searches among marker brands in New Zealand peaked at 29.8% in February 2026 and was lowest at 17.3% in December 2025.
- Across the 12 months ending September 2026, Ohuhu’s share of searches among marker brands in New Zealand peaked at 31.3% in December 2025 and was lowest at 20.4% in May 2026.
- Across the 12 months ending September 2026, Staedtler’s share of searches among marker brands in New Zealand peaked at 13.3% in January 2026 and was lowest at 6% in December 2025.
- Across the 12 months ending September 2026, Copic’s share of searches among marker brands in New Zealand peaked at 6% in April 2026 and was lowest at 3% in January 2026.
- Across the 12 months ending September 2026, Artline’s share of searches among marker brands in New Zealand peaked at 3.1% in February 2026 and was lowest at 1.1% in December 2025.
- Across the 12 months ending September 2026, Copic and Faber-Castell held steady: their share of searches among marker brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand marker brands in September 2026?
7 changes
In September 2026, Sharpie overtook Ohuhu to rank 2nd among marker brands in New Zealand, with 25.7% of the searches.
In September 2026, Posca gained share of searches among marker brands in New Zealand, from 32.9% to 35%.
In September 2026, Copic lost share of searches among marker brands in New Zealand, from 5.3% to 3.8%.
In September 2026, Staedtler lost share of searches among marker brands in New Zealand, from 10.4% to 9.1%.
In September 2026, Ohuhu lost share of searches among marker brands in New Zealand, from 24.3% to 23.8%.
Estimated monthly branded searches for Faber-Castell in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.
Estimated monthly branded searches for Artline in New Zealand fell 20% over 12 measured months, from 150 to 120 in September 2026.
Compare popularity between leading brands
- Posca vs Sharpie: compare popularity
- Posca vs Ohuhu: compare popularity
- Posca vs Staedtler: compare popularity
- Posca vs Copic: compare popularity
- Sharpie vs Ohuhu: compare popularity
- Sharpie vs Staedtler: compare popularity
- Sharpie vs Copic: compare popularity
- Ohuhu vs Staedtler: compare popularity
- Ohuhu vs Copic: compare popularity
- Staedtler vs Copic: compare popularity
- Compare any of these brands
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