Brandwave

How popular isSharpie?

In September 2026, people searched for Sharpie by name about 2,100 times in New Zealand, about the same as the previous year. These searches made up 25.7% of all New Zealand marker brand searches, placing Sharpie second out of seven brands. When we asked both ChatGPT and Google AI Overviews about marker brands, Sharpie appeared in four of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Sharpie is the second most searched of 7 competitors and the fourth most recommended in AI answers.

  1. PoscaShare of searches 35%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. SharpieShare of searches 25.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. OhuhuShare of searches 23.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. StaedtlerShare of searches 9.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. CopicShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+2 more

Sharpie website (opens in a new tab)

Follow Sharpie and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top marker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sharpie was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sharpie is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Posca1st
  2. Copic2nd
  3. Ohuhu3rd
  4. Sharpie4th
  5. Artline5th
  6. Faber-Castell6th
  7. Staedtler7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Posca4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sharpie4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ohuhu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Copic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Artline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Staedtler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Faber-Castell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about marker brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which marker brands compete with Sharpie?

Sharpie against marker brands in New Zealand, by month

Share of searches by month for Posca, Sharpie, Ohuhu, Staedtler, Copic, Artline. The figures are in the table below the chart.

View monthly share of searches table
MonthPoscaSharpieOhuhuStaedtlerCopicArtlineFaber-Castell
Oct 202529.9%26.7%25.8%9.8%4.2%2.8%0.76%
Nov 202538.7%21.3%26.5%7.8%3.7%1.3%0.67%
Dec 202540.1%17.3%31.3%6%3.3%1.1%0.86%
Jan 202624.3%26.2%30.2%13.3%3%2.4%0.64%
Feb 202630.4%29.8%21.7%11%3.5%3.1%0.42%
Mar 202629.8%28.5%23.8%10.7%3.8%2.8%0.56%
Apr 202631.3%23.1%27.8%8.3%6%2.8%0.75%
May 202632.6%26.9%20.4%10.7%5.7%2.8%0.92%
Jun 202632.9%26.1%22.1%11%5.2%2.1%0.52%
Jul 202631%27.1%23.7%9.3%5.2%2.8%0.75%
Aug 202632.9%23.8%24.3%10.4%5.3%2.5%0.83%
Sep 202635%25.7%23.8%9.1%3.8%2.1%0.52%

  1. 1.Posca

    35%

    Held 1st. 2K estimated branded searches, +0.5% vs prior month. Share +2.1 points.

  2. 2.Sharpie

    25.7%

    Moved from 3rd to 2nd. 1.5K estimated branded searches, +2.1% vs prior month. Share +1.9 points.

  3. 3.Ohuhu

    23.8%

    Moved from 2nd to 3rd. 1.4K estimated branded searches, -7.5% vs prior month. Share -0.5 points.

  4. 4.Staedtler

    9.1%

    Held 4th. 520 estimated branded searches, -17.5% vs prior month. Share -1.3 points.

  5. 5.Copic

    3.8%

    Held 5th. 220 estimated branded searches, -31.3% vs prior month. Share -1.4 points.

  6. 6.Artline

    2.1%

    Held 6th. 120 estimated branded searches, -20% vs prior month. Share -0.4 points.

  7. 7.Faber-Castell

    0.52%

    Held 7th. 30 estimated branded searches, -40% vs prior month. Share -0.3 points.

Compare popularity between Sharpie and its closest rivals

Every comparison with Sharpie

14 comparisons

How has branded search demand for Sharpie changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sharpie in New Zealand held steady, from 2K to 2.1K.
  • Across the 12 months ending September 2026, Sharpie’s share of searches among marker brands in New Zealand decreased from 26.7% to 25.7%.
  • Across the 12 months ending September 2026, Sharpie’s share of searches among marker brands in New Zealand peaked at 29.8% in February 2026 and was lowest at 17.3% in December 2025.

How did search popularity change for New Zealand marker brands in September 2026?

6 changes

  1. In September 2026, Sharpie overtook Ohuhu to rank 2nd among marker brands in New Zealand, with 25.7% of the searches.

  2. In September 2026, Posca gained share of searches among marker brands in New Zealand, from 32.9% to 35%.

  3. In September 2026, Copic lost share of searches among marker brands in New Zealand, from 5.3% to 3.8%.

  4. In September 2026, Staedtler lost share of searches among marker brands in New Zealand, from 10.4% to 9.1%.

  5. In September 2026, Ohuhu lost share of searches among marker brands in New Zealand, from 24.3% to 23.8%.

  6. Estimated monthly branded searches for Faber-Castell in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are Sharpie’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Sharpie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • felt tip sharpie
  • fine tip sharpie
  • marker permanent sharpie
  • sharpie
  • sharpie creative marker
  • sharpie highlighter
  • sharpie highlighters
  • sharpie laundry marker
  • sharpie markers
  • sharpie pencils
  • sharpie pens
  • sharpie s gel
  • ultra fine sharpie

Do you work for Sharpie? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sharpie compete?

Sharpie is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pen and stationery brands1st of 1021.8%Show ranking
Marker brands2nd of 725.7%Shown above
Highlighter brands1st of 491.2%Show ranking
Creator with pink hair and a pink jacket

Is Sharpie your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free