Ohuhu vs Sharpie:Which is more popular?
In September 2026, Sharpie had more branded searches than Ohuhu among marker brands in New Zealand. Sharpie had about 1,470 branded searches, while Ohuhu had 1,360. Sharpie made up 25.7% of all marker brand searches we track, and Ohuhu accounted for 23.8%. When we asked ChatGPT and Google AI Overviews about marker brands, Sharpie appeared in four of the five answers and Ohuhu in three. Ohuhu was mentioned before Sharpie in three out of four answers that named either.
Who do people search for more?
Sharpie, about 8% more searches than Ohuhu
Who does AI mention more?
Sharpie, mentioned in 4 of 5 answers, Ohuhu in 3
Who does AI recommend more?
Ohuhu, named ahead of Sharpie in 3 of 4 answers
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Top marker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sharpie was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ohuhu was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ohuhu was listed before Sharpie in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Posca4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sharpie4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ohuhu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Copic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Artline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Staedtler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Faber-Castell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about marker brands
5 answers
Asked ChatGPT
“Which marker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best marker brands in New Zealand?”
Asked ChatGPT
“What's the best marker brand in New Zealand for art projects?”
Searched Google, AI Overview
“marker brands”
Searched Google, AI Overview
“permanent marker brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ohuhu or Sharpie more popular in search?
This chart shows how often people search Google for Ohuhu and Sharpie by name. Each line represents a brand's share of searches for all seven marker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sharpie, Ohuhu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Posca | Sharpie | Ohuhu | Staedtler | Copic | Artline | Faber-Castell |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 26.7% | 25.8% | 9.8% | 4.2% | 2.8% | 0.76% |
| Nov 2025 | 38.7% | 21.3% | 26.5% | 7.8% | 3.7% | 1.3% | 0.67% |
| Dec 2025 | 40.1% | 17.3% | 31.3% | 6% | 3.3% | 1.1% | 0.86% |
| Jan 2026 | 24.3% | 26.2% | 30.2% | 13.3% | 3% | 2.4% | 0.64% |
| Feb 2026 | 30.4% | 29.8% | 21.7% | 11% | 3.5% | 3.1% | 0.42% |
| Mar 2026 | 29.8% | 28.5% | 23.8% | 10.7% | 3.8% | 2.8% | 0.56% |
| Apr 2026 | 31.3% | 23.1% | 27.8% | 8.3% | 6% | 2.8% | 0.75% |
| May 2026 | 32.6% | 26.9% | 20.4% | 10.7% | 5.7% | 2.8% | 0.92% |
| Jun 2026 | 32.9% | 26.1% | 22.1% | 11% | 5.2% | 2.1% | 0.52% |
| Jul 2026 | 31% | 27.1% | 23.7% | 9.3% | 5.2% | 2.8% | 0.75% |
| Aug 2026 | 32.9% | 23.8% | 24.3% | 10.4% | 5.3% | 2.5% | 0.83% |
| Sep 2026 | 35% | 25.7% | 23.8% | 9.1% | 3.8% | 2.1% | 0.52% |
How has the Ohuhu and Sharpie comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Ohuhu took it in November 2025, Sharpie took it in February 2026, Ohuhu took it in April 2026, Sharpie took it in May 2026, Ohuhu took it in August 2026, Sharpie took it in September 2026.
- Across the 12 months ending September 2026, Ohuhu’s share of searches among marker brands in New Zealand moved from 25.8% to 23.8%, and its estimated monthly branded searches held steady at 1.4K.
- Across the 12 months ending September 2026, Sharpie’s share of searches among marker brands in New Zealand moved from 26.7% to 25.7%, and its estimated monthly branded searches moved from 1.4K to 1.5K.
How did search popularity change for New Zealand marker brands in September 2026?
2 changes
In September 2026, Sharpie overtook Ohuhu to rank 2nd among marker brands in New Zealand, with 25.7% of the searches.
In September 2026, Ohuhu lost share of searches among marker brands in New Zealand, from 24.3% to 23.8%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Ohuhu’s and Sharpie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among marker brands
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