How popular isCopic?
In September 2026, people searched for Copic by name about 660 times in New Zealand, a 9.6% decrease from the previous year. These searches made up 3.8% of all New Zealand marker brand searches, placing Copic fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about marker brands, Copic appeared in three of the five answers and was the second most recommended of the seven.
Copic is the fifth most searched of 7 competitors and the second most recommended in AI answers.
PoscaShare of searches 35%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
SharpieShare of searches 25.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
OhuhuShare of searches 23.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
StaedtlerShare of searches 9.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
CopicShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top marker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Copic was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Copic is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Posca4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sharpie4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ohuhu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Copic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Artline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Staedtler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Faber-Castell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about marker brands
5 answers
Asked ChatGPT
“Which marker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best marker brands in New Zealand?”
Asked ChatGPT
“What's the best marker brand in New Zealand for art projects?”
Searched Google, AI Overview
“marker brands”
Searched Google, AI Overview
“permanent marker brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which marker brands compete with Copic?
Share of searches by month for Posca, Sharpie, Ohuhu, Staedtler, Copic, Artline. The figures are in the table below the chart.
View monthly share of searches table
| Month | Posca | Sharpie | Ohuhu | Staedtler | Copic | Artline | Faber-Castell |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 26.7% | 25.8% | 9.8% | 4.2% | 2.8% | 0.76% |
| Nov 2025 | 38.7% | 21.3% | 26.5% | 7.8% | 3.7% | 1.3% | 0.67% |
| Dec 2025 | 40.1% | 17.3% | 31.3% | 6% | 3.3% | 1.1% | 0.86% |
| Jan 2026 | 24.3% | 26.2% | 30.2% | 13.3% | 3% | 2.4% | 0.64% |
| Feb 2026 | 30.4% | 29.8% | 21.7% | 11% | 3.5% | 3.1% | 0.42% |
| Mar 2026 | 29.8% | 28.5% | 23.8% | 10.7% | 3.8% | 2.8% | 0.56% |
| Apr 2026 | 31.3% | 23.1% | 27.8% | 8.3% | 6% | 2.8% | 0.75% |
| May 2026 | 32.6% | 26.9% | 20.4% | 10.7% | 5.7% | 2.8% | 0.92% |
| Jun 2026 | 32.9% | 26.1% | 22.1% | 11% | 5.2% | 2.1% | 0.52% |
| Jul 2026 | 31% | 27.1% | 23.7% | 9.3% | 5.2% | 2.8% | 0.75% |
| Aug 2026 | 32.9% | 23.8% | 24.3% | 10.4% | 5.3% | 2.5% | 0.83% |
| Sep 2026 | 35% | 25.7% | 23.8% | 9.1% | 3.8% | 2.1% | 0.52% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35% | 2K | +0.5% | +2.1 points | |
| 2, moved from 3rd to 2nd | 25.7% | 1.5K | +2.1% | +1.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 23.8% | 1.4K | -7.5% | -0.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 9.1% | 520 | -17.5% | -1.3 points | |
| 5, held 5th | 3.8% | 220 | -31.3% | -1.4 points | |
| 6, held 6th | 2.1% | 120 | -20% | -0.4 points | |
| 7, held 7th | 0.52% | 30 | -40% | -0.3 points |
1.
Posca35%
Held 1st. 2K estimated branded searches, +0.5% vs prior month. Share +2.1 points.
2.
Sharpie25.7%
Moved from 3rd to 2nd. 1.5K estimated branded searches, +2.1% vs prior month. Share +1.9 points.
3.
Ohuhu23.8%
Moved from 2nd to 3rd. 1.4K estimated branded searches, -7.5% vs prior month. Share -0.5 points.
9.1%
Held 4th. 520 estimated branded searches, -17.5% vs prior month. Share -1.3 points.
5.
Copic3.8%
Held 5th. 220 estimated branded searches, -31.3% vs prior month. Share -1.4 points.
6.
Artline2.1%
Held 6th. 120 estimated branded searches, -20% vs prior month. Share -0.4 points.
0.52%
Held 7th. 30 estimated branded searches, -40% vs prior month. Share -0.3 points.
Compare popularity between Copic and its closest rivals
Every comparison with Copic
13 comparisons
How has branded search demand for Copic changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Copic in New Zealand fell from 730 to 660.
- Across the 12 months ending September 2026, Copic’s share of searches among marker brands in New Zealand peaked at 6% in April 2026 and was lowest at 3% in January 2026.
How did search popularity change for New Zealand marker brands in September 2026?
6 changes
In September 2026, Sharpie overtook Ohuhu to rank 2nd among marker brands in New Zealand, with 25.7% of the searches.
In September 2026, Posca gained share of searches among marker brands in New Zealand, from 32.9% to 35%.
In September 2026, Copic lost share of searches among marker brands in New Zealand, from 5.3% to 3.8%.
In September 2026, Staedtler lost share of searches among marker brands in New Zealand, from 10.4% to 9.1%.
In September 2026, Ohuhu lost share of searches among marker brands in New Zealand, from 24.3% to 23.8%.
Estimated monthly branded searches for Faber-Castell in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.
How are Copic’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Copic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- copic
- copic alcohol markers
- copic art supplies
- copic jp
- copic markers
- copic paint
- copic pencils
- copic pens set
- marker copic ciao
- marker copic sketch
Do you work for Copic? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Copic compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Art supply brands | 6th of 10 | 5.7% | Show ranking |
| Marker brands | 5th of 7 | 3.8% | Shown above |
Is Copic your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.