Brandwave

How popular isOhuhu?

In September 2026, people searched for Ohuhu by name about 1,360 times in New Zealand, about the same as the previous year. These searches made up 23.8% of all New Zealand marker brand searches, placing Ohuhu third out of seven brands. When we asked both ChatGPT and Google AI Overviews about marker brands, Ohuhu appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Ohuhu is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. PoscaShare of searches 35%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. SharpieShare of searches 25.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. OhuhuShare of searches 23.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. StaedtlerShare of searches 9.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. CopicShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+2 more

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Top marker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ohuhu was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ohuhu is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Posca1st
  2. Copic2nd
  3. Ohuhu3rd
  4. Sharpie4th
  5. Artline5th
  6. Faber-Castell6th
  7. Staedtler7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Posca4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sharpie4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ohuhu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Copic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Artline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Staedtler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Faber-Castell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about marker brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which marker brands compete with Ohuhu?

Ohuhu against marker brands in New Zealand, by month

Share of searches by month for Posca, Sharpie, Ohuhu, Staedtler, Copic, Artline. The figures are in the table below the chart.

View monthly share of searches table
MonthPoscaSharpieOhuhuStaedtlerCopicArtlineFaber-Castell
Oct 202529.9%26.7%25.8%9.8%4.2%2.8%0.76%
Nov 202538.7%21.3%26.5%7.8%3.7%1.3%0.67%
Dec 202540.1%17.3%31.3%6%3.3%1.1%0.86%
Jan 202624.3%26.2%30.2%13.3%3%2.4%0.64%
Feb 202630.4%29.8%21.7%11%3.5%3.1%0.42%
Mar 202629.8%28.5%23.8%10.7%3.8%2.8%0.56%
Apr 202631.3%23.1%27.8%8.3%6%2.8%0.75%
May 202632.6%26.9%20.4%10.7%5.7%2.8%0.92%
Jun 202632.9%26.1%22.1%11%5.2%2.1%0.52%
Jul 202631%27.1%23.7%9.3%5.2%2.8%0.75%
Aug 202632.9%23.8%24.3%10.4%5.3%2.5%0.83%
Sep 202635%25.7%23.8%9.1%3.8%2.1%0.52%

  1. 1.Posca

    35%

    Held 1st. 2K estimated branded searches, +0.5% vs prior month. Share +2.1 points.

  2. 2.Sharpie

    25.7%

    Moved from 3rd to 2nd. 1.5K estimated branded searches, +2.1% vs prior month. Share +1.9 points.

  3. 3.Ohuhu

    23.8%

    Moved from 2nd to 3rd. 1.4K estimated branded searches, -7.5% vs prior month. Share -0.5 points.

  4. 4.Staedtler

    9.1%

    Held 4th. 520 estimated branded searches, -17.5% vs prior month. Share -1.3 points.

  5. 5.Copic

    3.8%

    Held 5th. 220 estimated branded searches, -31.3% vs prior month. Share -1.4 points.

  6. 6.Artline

    2.1%

    Held 6th. 120 estimated branded searches, -20% vs prior month. Share -0.4 points.

  7. 7.Faber-Castell

    0.52%

    Held 7th. 30 estimated branded searches, -40% vs prior month. Share -0.3 points.

Compare popularity between Ohuhu and its closest rivals

Every comparison with Ohuhu

5 comparisons

How has branded search demand for Ohuhu changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ohuhu in New Zealand held steady at 1.4K.
  • Across the 12 months ending September 2026, Ohuhu’s share of searches among marker brands in New Zealand decreased from 25.8% to 23.8%.
  • Across the 12 months ending September 2026, Ohuhu’s share of searches among marker brands in New Zealand peaked at 31.3% in December 2025 and was lowest at 20.4% in May 2026.

How did search popularity change for New Zealand marker brands in September 2026?

6 changes

  1. In September 2026, Sharpie overtook Ohuhu to rank 2nd among marker brands in New Zealand, with 25.7% of the searches.

  2. In September 2026, Posca gained share of searches among marker brands in New Zealand, from 32.9% to 35%.

  3. In September 2026, Copic lost share of searches among marker brands in New Zealand, from 5.3% to 3.8%.

  4. In September 2026, Staedtler lost share of searches among marker brands in New Zealand, from 10.4% to 9.1%.

  5. In September 2026, Ohuhu lost share of searches among marker brands in New Zealand, from 24.3% to 23.8%.

  6. Estimated monthly branded searches for Faber-Castell in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are Ohuhu’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ohuhu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ohuhu
  • ohuhu markers

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How the Brand Demand Index is measured

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