Copic vs Staedtler:Which is more popular?
In September 2026, Staedtler had more branded searches than Copic among marker brands in New Zealand. Staedtler had about 520 branded searches, while Copic had 220. Staedtler made up 9.1% of all marker brand searches we track, and Copic accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about marker brands, Copic appeared in three of the five answers and Staedtler in two. Copic was mentioned before Staedtler in three out of four answers that named either.
Who do people search for more?
Staedtler, about 2 searches for every 1 for Copic
Who does AI mention more?
Copic, mentioned in 3 of 5 answers, Staedtler in 2
Who does AI recommend more?
Copic, named ahead of Staedtler in 3 of 4 answers
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Top marker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Copic was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Staedtler was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Copic was listed before Staedtler in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Posca4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sharpie4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ohuhu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Copic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Artline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Staedtler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Faber-Castell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about marker brands
5 answers
Asked ChatGPT
“Which marker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best marker brands in New Zealand?”
Asked ChatGPT
“What's the best marker brand in New Zealand for art projects?”
Searched Google, AI Overview
“marker brands”
Searched Google, AI Overview
“permanent marker brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Copic or Staedtler more popular in search?
This chart shows how often people search Google for Copic and Staedtler by name. Each line represents a brand's share of searches for all seven marker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Staedtler, Copic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Posca | Sharpie | Ohuhu | Staedtler | Copic | Artline | Faber-Castell |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 26.7% | 25.8% | 9.8% | 4.2% | 2.8% | 0.76% |
| Nov 2025 | 38.7% | 21.3% | 26.5% | 7.8% | 3.7% | 1.3% | 0.67% |
| Dec 2025 | 40.1% | 17.3% | 31.3% | 6% | 3.3% | 1.1% | 0.86% |
| Jan 2026 | 24.3% | 26.2% | 30.2% | 13.3% | 3% | 2.4% | 0.64% |
| Feb 2026 | 30.4% | 29.8% | 21.7% | 11% | 3.5% | 3.1% | 0.42% |
| Mar 2026 | 29.8% | 28.5% | 23.8% | 10.7% | 3.8% | 2.8% | 0.56% |
| Apr 2026 | 31.3% | 23.1% | 27.8% | 8.3% | 6% | 2.8% | 0.75% |
| May 2026 | 32.6% | 26.9% | 20.4% | 10.7% | 5.7% | 2.8% | 0.92% |
| Jun 2026 | 32.9% | 26.1% | 22.1% | 11% | 5.2% | 2.1% | 0.52% |
| Jul 2026 | 31% | 27.1% | 23.7% | 9.3% | 5.2% | 2.8% | 0.75% |
| Aug 2026 | 32.9% | 23.8% | 24.3% | 10.4% | 5.3% | 2.5% | 0.83% |
| Sep 2026 | 35% | 25.7% | 23.8% | 9.1% | 3.8% | 2.1% | 0.52% |
How has the Copic and Staedtler comparison changed over the last 12 months?
3 findings
- Staedtler was ahead of Copic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Copic’s share of searches among marker brands in New Zealand moved from 4.2% to 3.8%, and its estimated monthly branded searches held steady at 220.
- Across the 12 months ending September 2026, Staedtler’s share of searches among marker brands in New Zealand moved from 9.8% to 9.1%, and its estimated monthly branded searches held steady at 520.
How did search popularity change for New Zealand marker brands in September 2026?
2 changes
In September 2026, Copic lost share of searches among marker brands in New Zealand, from 5.3% to 3.8%.
In September 2026, Staedtler lost share of searches among marker brands in New Zealand, from 10.4% to 9.1%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Copic’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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