Brandwave

Artline vs Copic:Which is more popular?

In September 2026, Copic had more branded searches than Artline among marker brands in New Zealand. Copic had about 220 branded searches, while Artline had 120. Copic made up 3.8% of all marker brand searches we track, and Artline accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about marker brands, Artline and Copic each appeared in three of the five answers. Copic was mentioned before Artline in three out of five answers.

Among marker brands in New Zealand in September 2026

Who do people search for more?

Copic, about 83% more searches than Artline

Copic 220 searchesArtline 120 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Artline in 3 of 5Copic in 3 of 5

Who does AI recommend more?

Copic, named ahead of Artline in 3 of 5 answers

Copic first in 3Artline first in 2

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Top marker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Artline and Copic were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Copic was listed before Artline in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Posca1st
  2. Copic2nd
  3. Ohuhu3rd
  4. Sharpie4th
  5. Artline5th
  6. Faber-Castell6th
  7. Staedtler7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Posca4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sharpie4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ohuhu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Copic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Artline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Staedtler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Faber-Castell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about marker brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Artline or Copic more popular in search?

This chart shows how often people search Google for Artline and Copic by name. Each line represents a brand's share of searches for all seven marker brands we track, month by month, from searches in New Zealand.

Artline and Copic among marker brands in New Zealand, by month

Share of searches by month for Copic, Artline. The figures are in the table below the chart.

View monthly share of searches table
MonthPoscaSharpieOhuhuStaedtlerCopicArtlineFaber-Castell
Oct 202529.9%26.7%25.8%9.8%4.2%2.8%0.76%
Nov 202538.7%21.3%26.5%7.8%3.7%1.3%0.67%
Dec 202540.1%17.3%31.3%6%3.3%1.1%0.86%
Jan 202624.3%26.2%30.2%13.3%3%2.4%0.64%
Feb 202630.4%29.8%21.7%11%3.5%3.1%0.42%
Mar 202629.8%28.5%23.8%10.7%3.8%2.8%0.56%
Apr 202631.3%23.1%27.8%8.3%6%2.8%0.75%
May 202632.6%26.9%20.4%10.7%5.7%2.8%0.92%
Jun 202632.9%26.1%22.1%11%5.2%2.1%0.52%
Jul 202631%27.1%23.7%9.3%5.2%2.8%0.75%
Aug 202632.9%23.8%24.3%10.4%5.3%2.5%0.83%
Sep 202635%25.7%23.8%9.1%3.8%2.1%0.52%

How has the Artline and Copic comparison changed over the last 12 months?

3 findings
  • Copic was ahead of Artline in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Artline’s share of searches among marker brands in New Zealand moved from 2.8% to 2.1%, and its estimated monthly branded searches moved from 150 to 120.
  • Across the 12 months ending September 2026, Copic’s share of searches among marker brands in New Zealand moved from 4.2% to 3.8%, and its estimated monthly branded searches held steady at 220.

How did search popularity change for New Zealand marker brands in September 2026?

2 changes
  1. In September 2026, Copic lost share of searches among marker brands in New Zealand, from 5.3% to 3.8%.

  2. Estimated monthly branded searches for Artline in New Zealand fell 20% over 12 measured months, from 150 to 120 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Artline’s and Copic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Artline

2 branded search terms

  • artline
  • artline markers

Copic

5 branded search terms

  • copic
  • copic jp
  • copic pens set
  • marker copic ciao
  • marker copic sketch

How the Brand Demand Index is measured

Other head-to-heads among marker brands

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