Brandwave

Copic vs Crayola:Which is more popular?

In September 2026, Crayola had more branded searches than Copic among art supply brands in New Zealand. Crayola had about 2,570 branded searches, while Copic had 570. Crayola made up 25.5% of all art supply brand searches we track, and Copic accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about art supply brands, Copic and Crayola each appeared in one of the five answers. Copic and Crayola were each mentioned first in one of the two answers that named either.

Among art supply brands in New Zealand in September 2026

Who do people search for more?

Crayola, about 5 searches for every 1 for Copic

Crayola 2.6K searchesCopic 570 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Copic in 1 of 5Crayola in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Copic first in 1Crayola first in 1

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Top art supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Copic and Crayola were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Copic and Crayola were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mont Marte1st
  2. Winsor & Newton2nd
  3. Faber-Castell3rd
  4. Posca4th
  5. Derwent4th
  6. Liquitex4th
  7. Crayola7th
  8. Copic8th
  9. Pentel–
  10. Prismacolor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Faber-Castell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Winsor & Newton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liquitex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mont Marte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Derwent3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Posca2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crayola1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Copic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pentel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prismacolor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about art supply brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Copic or Crayola more popular in search?

This chart shows how often people search Google for Copic and Crayola by name. Each line represents a brand's share of searches for all ten art supply brands we track, month by month, from searches in New Zealand.

Copic and Crayola among art supply brands in New Zealand, by month

Share of searches by month for Crayola, Copic. The figures are in the table below the chart.

View monthly share of searches table
MonthPoscaCrayolaFaber-CastellPentelPrismacolorCopicDerwentWinsor & NewtonLiquitexMont Marte
Oct 202531.1%21.7%13.4%9.1%7%8%4.4%3.4%1.1%0.87%
Nov 202537.1%24.1%13.1%6.6%5%7%3.1%2.7%0.9%0.5%
Dec 202536.8%25.3%14.3%4.6%5.7%6.5%2.6%2.5%1%0.65%
Jan 202629.6%20.7%17.1%8.1%7.4%6.9%3.8%3.9%1.7%0.83%
Feb 202635.9%18.7%14.6%7.6%7.3%6.8%4.3%2.7%1.4%0.65%
Mar 202635%22.8%11.8%8.3%6.2%8%3.5%2.8%0.93%0.72%
Apr 202631.7%29.1%12%6.7%4.5%8.7%2.9%2.6%0.85%0.85%
May 202631.5%29%11.8%7.8%5.9%7.4%2.5%2.4%0.97%0.79%
Jun 202632.6%26.7%11.3%8.6%6.3%7.3%2.7%2.5%1%1%
Jul 202632.8%25.5%10.8%8.9%7.3%6.6%3%2.6%1.3%1.3%
Aug 202631.4%24.8%13.3%9.2%5.8%6.4%3.4%3.2%1.3%1.1%
Sep 202632.6%25.5%14.8%7.4%6.7%5.7%3.1%2.7%0.89%0.7%

How has the Copic and Crayola comparison changed over the last 12 months?

3 findings
  • Crayola was ahead of Copic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Copic’s share of searches among art supply brands in New Zealand moved from 8% to 5.7%, and its estimated monthly branded searches moved from 640 to 570.
  • Across the 12 months ending September 2026, Crayola’s share of searches among art supply brands in New Zealand moved from 21.7% to 25.5%, and its estimated monthly branded searches moved from 1.7K to 2.6K.

How did search popularity change for New Zealand art supply brands in September 2026?

3 changes

  1. In September 2026, Prismacolor overtook Copic to rank 5th among art supply brands in New Zealand, with 6.7% of the searches.

  2. In September 2026, Crayola gained share of searches among art supply brands in New Zealand, from 24.8% to 25.5%.

  3. In September 2026, Copic lost share of searches among art supply brands in New Zealand, from 6.4% to 5.7%.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Copic’s and Crayola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Copic

8 branded search terms

  • copic
  • copic alcohol markers
  • copic art supplies
  • copic jp
  • copic markers
  • copic paint
  • copic pencils
  • copic pens set

Crayola

12 branded search terms

  • crayola
  • crayola art set
  • crayola chalk
  • crayola chalkboard
  • crayola colored pencils
  • crayola coloring pages
  • crayola crayons
  • crayola globbles
  • crayola markers
  • crayola paints
  • crayola washable markers
  • crayola washable paints

How the Brand Demand Index is measured

Other head-to-heads among art supply brands

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