Brandwave

Faber-Castell vs Liquitex:Which is more popular?

In September 2026, Faber-Castell had more branded searches than Liquitex among art supply brands in New Zealand. Faber-Castell had about 1,490 branded searches, while Liquitex had 90. Faber-Castell made up 14.8% of all art supply brand searches we track, and Liquitex accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about art supply brands, Faber-Castell and Liquitex each appeared in four of the five answers. Liquitex was mentioned before Faber-Castell in three out of five answers.

Among art supply brands in New Zealand in September 2026

Who do people search for more?

Faber-Castell, about 17 searches for every 1 for Liquitex

Faber-Castell 1.5K searchesLiquitex 90 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Faber-Castell in 4 of 5Liquitex in 4 of 5

Who does AI recommend more?

Liquitex, named ahead of Faber-Castell in 3 of 5 answers

Liquitex first in 3Faber-Castell first in 2

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Top art supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Faber-Castell and Liquitex were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Liquitex was listed before Faber-Castell in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mont Marte1st
  2. Winsor & Newton2nd
  3. Faber-Castell3rd
  4. Posca4th
  5. Derwent4th
  6. Liquitex4th
  7. Crayola7th
  8. Copic8th
  9. Pentel–
  10. Prismacolor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Faber-Castell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Winsor & Newton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liquitex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mont Marte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Derwent3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Posca2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crayola1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Copic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pentel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prismacolor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about art supply brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Faber-Castell or Liquitex more popular in search?

This chart shows how often people search Google for Faber-Castell and Liquitex by name. Each line represents a brand's share of searches for all ten art supply brands we track, month by month, from searches in New Zealand.

Faber-Castell and Liquitex among art supply brands in New Zealand, by month

Share of searches by month for Faber-Castell, Liquitex. The figures are in the table below the chart.

View monthly share of searches table
MonthPoscaCrayolaFaber-CastellPentelPrismacolorCopicDerwentWinsor & NewtonLiquitexMont Marte
Oct 202531.1%21.7%13.4%9.1%7%8%4.4%3.4%1.1%0.87%
Nov 202537.1%24.1%13.1%6.6%5%7%3.1%2.7%0.9%0.5%
Dec 202536.8%25.3%14.3%4.6%5.7%6.5%2.6%2.5%1%0.65%
Jan 202629.6%20.7%17.1%8.1%7.4%6.9%3.8%3.9%1.7%0.83%
Feb 202635.9%18.7%14.6%7.6%7.3%6.8%4.3%2.7%1.4%0.65%
Mar 202635%22.8%11.8%8.3%6.2%8%3.5%2.8%0.93%0.72%
Apr 202631.7%29.1%12%6.7%4.5%8.7%2.9%2.6%0.85%0.85%
May 202631.5%29%11.8%7.8%5.9%7.4%2.5%2.4%0.97%0.79%
Jun 202632.6%26.7%11.3%8.6%6.3%7.3%2.7%2.5%1%1%
Jul 202632.8%25.5%10.8%8.9%7.3%6.6%3%2.6%1.3%1.3%
Aug 202631.4%24.8%13.3%9.2%5.8%6.4%3.4%3.2%1.3%1.1%
Sep 202632.6%25.5%14.8%7.4%6.7%5.7%3.1%2.7%0.89%0.7%

How has the Faber-Castell and Liquitex comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand art supply brands in September 2026?

1 change

  1. In September 2026, Faber-Castell gained share of searches among art supply brands in New Zealand, from 13.3% to 14.8%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Faber-Castell’s and Liquitex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Faber-Castell

10 branded search terms

  • faber castell
  • faber castell erasers
  • faber castell markers
  • faber castell paint
  • faber castell pencils
  • faber castell polychromos
  • fabercastell
  • fabercastell markers
  • fabercastell paint
  • fabercastell pencils

Liquitex

1 branded search term

  • liquitex

How the Brand Demand Index is measured

Other head-to-heads among art supply brands

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