Ballpoint pen brands in New Zealand:Which are most popular?
In September 2026, Faber-Castell was the most searched ballpoint pen brand in New Zealand, accounting for 26.6% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, uni-ball and Pilot were mentioned most often, in four of the five answers. uni-ball was recommended most often, coming first in three out of four responses that gave a list.
Faber-CastellShare of searches 26.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
BICShare of searches 26.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
ParkerShare of searches 18.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
uni-ballShare of searches 16.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
PilotShare of searches 12%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top ballpoint pen brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, uni-ball and Pilot were mentioned most often, in four of the five answers. uni-ball was recommended most often, coming first in three out of four answers that gave a list. Pilot was second, and BIC was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- uni-ball1st
- Pilot2nd
- BIC3rd
- Parker4th
- Faber-Castell5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- uni-ball4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pilot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BIC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Parker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Faber-Castell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about ballpoint pen brands
5 answers
Asked ChatGPT
“Which ballpoint pen brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ballpoint pen brands in New Zealand?”
Asked ChatGPT
“What's the best ballpoint pen brand in New Zealand for everyday writing?”
Searched Google, AI Overview
“pens nz”
Searched Google, AI Overview
“cheap pens nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which ballpoint pen brands do people search for most?
This chart shows how often people search Google for each ballpoint pen brand by name. Each line represents a brand's share of searches for all five ballpoint pen brands we track, month by month, from searches in New Zealand.
Share of searches by month for Faber-Castell, BIC, Parker, uni-ball, Pilot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Faber-Castell | BIC | Parker | uni-ball | Pilot |
|---|---|---|---|---|---|
| Oct 2025 | 24.8% | 29.3% | 21% | 12.4% | 12.6% |
| Nov 2025 | 30.7% | 25.8% | 21.3% | 11.6% | 10.6% |
| Dec 2025 | 35.3% | 23.7% | 23.7% | 8.8% | 8.5% |
| Jan 2026 | 29.5% | 28.2% | 15.7% | 14.8% | 11.8% |
| Feb 2026 | 25.7% | 22.8% | 17.3% | 22.1% | 12.2% |
| Mar 2026 | 22.6% | 28.5% | 17.9% | 17.3% | 13.6% |
| Apr 2026 | 28% | 32.3% | 15.5% | 13.8% | 10.3% |
| May 2026 | 26% | 27.3% | 17.2% | 14.3% | 15.2% |
| Jun 2026 | 25.3% | 27.3% | 19.6% | 14.9% | 12.9% |
| Jul 2026 | 23.4% | 28.2% | 18.9% | 17.8% | 11.6% |
| Aug 2026 | 24% | 25.1% | 17.9% | 20.8% | 12.2% |
| Sep 2026 | 26.6% | 26.3% | 18.8% | 16.3% | 12% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 26.6% | 1.4K | +6% | +2.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 26.3% | 1.4K | 0% | +1.2 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 18.8% | 1K | 0% | +0.8 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 16.3% | 870 | -25% | -4.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 12% | 640 | -5.9% | -0.2 points |
26.6%
Moved from 2nd to 1st. 1.4K estimated branded searches, +6% vs prior month. Share +2.6 points.
2.
BIC26.3%
Moved from 1st to 2nd. 1.4K estimated branded searches, 0% vs prior month. Share +1.2 points.
3.
Parker18.8%
Moved from 4th to 3rd. 1K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.
uni-ball16.3%
Moved from 3rd to 4th. 870 estimated branded searches, -25% vs prior month. Share -4.5 points.
5.
Pilot12%
Held 5th. 640 estimated branded searches, -5.9% vs prior month. Share -0.2 points.
Which brand is most popular in search among ballpoint pen brands in New Zealand?
5 brands
Faber-Castell and BIC share the highest share of searches among ballpoint pen brands in New Zealand, at 26.6% and 26.3% in September 2026.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Faber-Castell | 24.8% → 26.6% | 35.3%Dec 2025 | 22.6%Mar 2026 | 2nd → 1st |
| BIC | 29.3% → 26.3% | 32.3%Apr 2026 | 22.8%Feb 2026 | 1st → 2nd |
| Parker | 21% → 18.8% | 23.7%Dec 2025 | 15.5%Apr 2026 | 3rd |
| uni-ball | 12.4% → 16.3% | 22.1%Feb 2026 | 8.8%Dec 2025 | 5th → 4th |
| Pilot | 12.6% → 12% | 15.2%May 2026 | 8.5%Dec 2025 | 4th → 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Faber-Castell’s share of searches among ballpoint pen brands in New Zealand increased from 24.8% to 26.6%.
- Across the 12 months ending September 2026, BIC’s share of searches among ballpoint pen brands in New Zealand decreased from 29.3% to 26.3%.
- Across the 12 months ending September 2026, Parker’s share of searches among ballpoint pen brands in New Zealand decreased from 21% to 18.8%.
- Across the 12 months ending September 2026, uni-ball’s share of searches among ballpoint pen brands in New Zealand increased from 12.4% to 16.3%.
- Across the 12 months ending September 2026, Pilot’s share of searches among ballpoint pen brands in New Zealand decreased from 12.6% to 12%.
- Across the 12 months ending September 2026, Faber-Castell’s share of searches among ballpoint pen brands in New Zealand peaked at 35.3% in December 2025 and was lowest at 22.6% in March 2026.
- Across the 12 months ending September 2026, BIC’s share of searches among ballpoint pen brands in New Zealand peaked at 32.3% in April 2026 and was lowest at 22.8% in February 2026.
- Across the 12 months ending September 2026, Parker’s share of searches among ballpoint pen brands in New Zealand peaked at 23.7% in December 2025 and was lowest at 15.5% in April 2026.
- Across the 12 months ending September 2026, uni-ball’s share of searches among ballpoint pen brands in New Zealand peaked at 22.1% in February 2026 and was lowest at 8.8% in December 2025.
- Across the 12 months ending September 2026, Pilot’s share of searches among ballpoint pen brands in New Zealand peaked at 15.2% in May 2026 and was lowest at 8.5% in December 2025.
- Across the 12 months ending September 2026, Faber-Castell rose from 2nd to 1st among ballpoint pen brands in New Zealand.
- Across the 12 months ending September 2026, BIC fell from 1st to 2nd among ballpoint pen brands in New Zealand.
- Across the 12 months ending September 2026, uni-ball rose from 5th to 4th among ballpoint pen brands in New Zealand.
- Across the 12 months ending September 2026, Pilot fell from 4th to 5th among ballpoint pen brands in New Zealand.
How did search popularity change for New Zealand ballpoint pen brands in September 2026?
5 changes
In September 2026, Faber-Castell overtook BIC to become the leader among ballpoint pen brands in New Zealand, with 26.6% of the searches.
In September 2026, Parker overtook uni-ball to rank 3rd among ballpoint pen brands in New Zealand, with 18.8% of the searches.
In September 2026, BIC gained share of searches among ballpoint pen brands in New Zealand, from 25.1% to 26.3%.
In September 2026, uni-ball lost share of searches among ballpoint pen brands in New Zealand, from 20.8% to 16.3%.
Estimated monthly branded searches for Pilot in New Zealand rose 20.8% over 12 measured months, from 530 to 640 in September 2026.
Compare popularity between leading brands
- Faber-Castell vs BIC: compare popularity
- Faber-Castell vs Parker: compare popularity
- Faber-Castell vs uni-ball: compare popularity
- Faber-Castell vs Pilot: compare popularity
- BIC vs Parker: compare popularity
- BIC vs uni-ball: compare popularity
- BIC vs Pilot: compare popularity
- Parker vs uni-ball: compare popularity
- Parker vs Pilot: compare popularity
- uni-ball vs Pilot: compare popularity
- Compare any of these brands
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