Brandwave

How popular isParker?

In September 2026, people searched for Parker by name about 1,000 times in New Zealand, a 13.6% increase from the previous year. These searches made up 18.8% of all New Zealand ballpoint pen brand searches, placing Parker third out of five brands. When we asked both ChatGPT and Google AI Overviews about ballpoint pen brands, Parker appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Parker is the third most searched of 5 competitors and the fourth most recommended in AI answers.

  1. Faber-CastellShare of searches 26.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. BICShare of searches 26.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. ParkerShare of searches 18.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. uni-ballShare of searches 16.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. PilotShare of searches 12%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top ballpoint pen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Parker was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Parker is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. uni-ball1st
  2. Pilot2nd
  3. BIC3rd
  4. Parker4th
  5. Faber-Castell5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • uni-ball4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pilot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BIC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Faber-Castell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about ballpoint pen brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which ballpoint pen brands compete with Parker?

Parker against ballpoint pen brands in New Zealand, by month

Share of searches by month for Faber-Castell, BIC, Parker, uni-ball, Pilot. The figures are in the table below the chart.

View monthly share of searches table
MonthFaber-CastellBICParkeruni-ballPilot
Oct 202524.8%29.3%21%12.4%12.6%
Nov 202530.7%25.8%21.3%11.6%10.6%
Dec 202535.3%23.7%23.7%8.8%8.5%
Jan 202629.5%28.2%15.7%14.8%11.8%
Feb 202625.7%22.8%17.3%22.1%12.2%
Mar 202622.6%28.5%17.9%17.3%13.6%
Apr 202628%32.3%15.5%13.8%10.3%
May 202626%27.3%17.2%14.3%15.2%
Jun 202625.3%27.3%19.6%14.9%12.9%
Jul 202623.4%28.2%18.9%17.8%11.6%
Aug 202624%25.1%17.9%20.8%12.2%
Sep 202626.6%26.3%18.8%16.3%12%

  1. 1.Faber-Castell

    26.6%

    Moved from 2nd to 1st. 1.4K estimated branded searches, +6% vs prior month. Share +2.6 points.

  2. 2.BIC

    26.3%

    Moved from 1st to 2nd. 1.4K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Parker

    18.8%

    Moved from 4th to 3rd. 1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.uni-ball

    16.3%

    Moved from 3rd to 4th. 870 estimated branded searches, -25% vs prior month. Share -4.5 points.

  5. 5.Pilot

    12%

    Held 5th. 640 estimated branded searches, -5.9% vs prior month. Share -0.2 points.

Compare popularity between Parker and its closest rivals

Every comparison with Parker

10 comparisons

How has branded search demand for Parker changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Parker in New Zealand rose from 880 to 1K.
  • Across the 12 months ending September 2026, Parker’s share of searches among ballpoint pen brands in New Zealand decreased from 21% to 18.8%.
  • Across the 12 months ending September 2026, Parker’s share of searches among ballpoint pen brands in New Zealand peaked at 23.7% in December 2025 and was lowest at 15.5% in April 2026.

How did search popularity change for New Zealand ballpoint pen brands in September 2026?

5 changes

  1. In September 2026, Faber-Castell overtook BIC to become the leader among ballpoint pen brands in New Zealand, with 26.6% of the searches.

  2. In September 2026, Parker overtook uni-ball to rank 3rd among ballpoint pen brands in New Zealand, with 18.8% of the searches.

  3. In September 2026, BIC gained share of searches among ballpoint pen brands in New Zealand, from 25.1% to 26.3%.

  4. In September 2026, uni-ball lost share of searches among ballpoint pen brands in New Zealand, from 20.8% to 16.3%.

  5. Estimated monthly branded searches for Pilot in New Zealand rose 20.8% over 12 measured months, from 530 to 640 in September 2026.

How are Parker’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Parker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • parker pen

How the Brand Demand Index is measured

Who owns Parker?

Parker is owned by Newell Brands. Brandwave does not track any other brands owned by Newell Brands.

Do you work for Parker? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Parker compete?

Parker is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pen and stationery brands4th of 1011.3%Show ranking
Ballpoint pen brands3rd of 518.8%Shown above
Creator with pink hair and a pink jacket

Is Parker your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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