Brandwave

How popular isBIC?

In September 2026, people searched for BIC by name about 1,670 times in New Zealand, a 12.8% increase from the previous year. These searches made up 26.3% of all New Zealand ballpoint pen brand searches, placing BIC second out of five brands. When we asked both ChatGPT and Google AI Overviews about ballpoint pen brands, BIC appeared in three of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

BIC is the second most searched of 5 competitors and the third most recommended in AI answers.

  1. Faber-CastellShare of searches 26.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. BICShare of searches 26.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. ParkerShare of searches 18.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. uni-ballShare of searches 16.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. PilotShare of searches 12%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top ballpoint pen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BIC was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BIC is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. uni-ball1st
  2. Pilot2nd
  3. BIC3rd
  4. Parker4th
  5. Faber-Castell5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • uni-ball4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pilot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BIC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Faber-Castell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about ballpoint pen brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which ballpoint pen brands compete with BIC?

BIC against ballpoint pen brands in New Zealand, by month

Share of searches by month for Faber-Castell, BIC, Parker, uni-ball, Pilot. The figures are in the table below the chart.

View monthly share of searches table
MonthFaber-CastellBICParkeruni-ballPilot
Oct 202524.8%29.3%21%12.4%12.6%
Nov 202530.7%25.8%21.3%11.6%10.6%
Dec 202535.3%23.7%23.7%8.8%8.5%
Jan 202629.5%28.2%15.7%14.8%11.8%
Feb 202625.7%22.8%17.3%22.1%12.2%
Mar 202622.6%28.5%17.9%17.3%13.6%
Apr 202628%32.3%15.5%13.8%10.3%
May 202626%27.3%17.2%14.3%15.2%
Jun 202625.3%27.3%19.6%14.9%12.9%
Jul 202623.4%28.2%18.9%17.8%11.6%
Aug 202624%25.1%17.9%20.8%12.2%
Sep 202626.6%26.3%18.8%16.3%12%

  1. 1.Faber-Castell

    26.6%

    Moved from 2nd to 1st. 1.4K estimated branded searches, +6% vs prior month. Share +2.6 points.

  2. 2.BIC

    26.3%

    Moved from 1st to 2nd. 1.4K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Parker

    18.8%

    Moved from 4th to 3rd. 1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.uni-ball

    16.3%

    Moved from 3rd to 4th. 870 estimated branded searches, -25% vs prior month. Share -4.5 points.

  5. 5.Pilot

    12%

    Held 5th. 640 estimated branded searches, -5.9% vs prior month. Share -0.2 points.

Compare popularity between BIC and its closest rivals

Every comparison with BIC

11 comparisons

How has branded search demand for BIC changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BIC in New Zealand rose from 1.5K to 1.7K.
  • Across the 12 months ending September 2026, BIC’s share of searches among ballpoint pen brands in New Zealand decreased from 29.3% to 26.3%.
  • Across the 12 months ending September 2026, BIC’s share of searches among ballpoint pen brands in New Zealand peaked at 32.3% in April 2026 and was lowest at 22.8% in February 2026.
  • Across the 12 months ending September 2026, BIC fell from 1st to 2nd among ballpoint pen brands in New Zealand.

How did search popularity change for New Zealand ballpoint pen brands in September 2026?

5 changes

  1. In September 2026, Faber-Castell overtook BIC to become the leader among ballpoint pen brands in New Zealand, with 26.6% of the searches.

  2. In September 2026, Parker overtook uni-ball to rank 3rd among ballpoint pen brands in New Zealand, with 18.8% of the searches.

  3. In September 2026, BIC gained share of searches among ballpoint pen brands in New Zealand, from 25.1% to 26.3%.

  4. In September 2026, uni-ball lost share of searches among ballpoint pen brands in New Zealand, from 20.8% to 16.3%.

  5. Estimated monthly branded searches for Pilot in New Zealand rose 20.8% over 12 measured months, from 530 to 640 in September 2026.

How are BIC’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using BIC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bic ballpoint pens
  • bic cristal pens
  • bic gelocity pens
  • bic highlighters
  • bic lighter
  • bic markers
  • bic pen
  • bic pen clic
  • bic pencils
  • bic whiteboard pens

Do you work for BIC? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does BIC compete?

BIC is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pen and stationery brands2nd of 1018.9%Show ranking
Ballpoint pen brands2nd of 526.3%Shown above
Pen brands2nd of 631%Show ranking
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