BIC vs Parker:Which is more popular?
In September 2026, BIC had more branded searches than Parker among pen and stationery brands in New Zealand. BIC had about 1,670 branded searches, while Parker had 1,000. BIC made up 18.9% of all pen and stationery brand searches we track, and Parker accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about pen and stationery brands, Parker appeared in two of the five answers and BIC in none.
Who do people search for more?
BIC, about 67% more searches than Parker
Follow BIC vs Parker and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pen and stationery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Parker was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. BIC did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
uni-ball5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pilot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lamy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- IRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Parker2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zebra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sharpie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- BIC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Staedtler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moleskine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pen and stationery brands
5 answers
Asked ChatGPT
“Which pen or stationery brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pen and stationery brands in New Zealand?”
Asked ChatGPT
“What's the best pen or stationery brand in New Zealand for everyday writing?”
Searched Google, AI Overview
“best pen brand”
Searched Google, AI Overview
“stationery brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is BIC or Parker more popular in search?
This chart shows how often people search Google for BIC and Parker by name. Each line represents a brand's share of searches for all ten pen and stationery brands we track, month by month, from searches in New Zealand.
Share of searches by month for BIC, Parker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sharpie | BIC | Staedtler | Parker | uni-ball | Pilot | Moleskine | IRO | Lamy | Zebra |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.6% | 18.8% | 11.8% | 11.2% | 7.2% | 7.5% | 10% | 4.9% | 2.7% | 2.3% |
| Nov 2025 | 20.9% | 17.2% | 11.7% | 11.9% | 7.2% | 6.6% | 12.1% | 6.5% | 3.5% | 2.4% |
| Dec 2025 | 19.9% | 15.8% | 11.7% | 13.7% | 5.8% | 5.5% | 16.1% | 6.6% | 3.6% | 1.4% |
| Jan 2026 | 21.3% | 17.1% | 19.2% | 7.9% | 8.2% | 6.5% | 11.2% | 5.2% | 2.3% | 1.1% |
| Feb 2026 | 23.5% | 16% | 13.4% | 9.8% | 13.2% | 7.7% | 6.9% | 5.3% | 2.8% | 1.4% |
| Mar 2026 | 23.9% | 18.9% | 10.7% | 10% | 10.4% | 9% | 7% | 4.4% | 2.4% | 3.2% |
| Apr 2026 | 21.5% | 24.5% | 10.7% | 9.8% | 9.7% | 7.4% | 7.3% | 4.4% | 2.9% | 1.9% |
| May 2026 | 21.1% | 20.5% | 12.6% | 10.6% | 9.8% | 10.4% | 6% | 4.7% | 2.5% | 1.7% |
| Jun 2026 | 22.2% | 18.8% | 13.9% | 11% | 9.1% | 8.3% | 6.9% | 4.9% | 2.6% | 2.3% |
| Jul 2026 | 20.3% | 19.5% | 12.3% | 10.7% | 11.1% | 7.8% | 8.5% | 4.8% | 3.2% | 1.7% |
| Aug 2026 | 19.5% | 19.2% | 12.6% | 10.7% | 13.3% | 8.2% | 8.1% | 4.2% | 2.2% | 1.9% |
| Sep 2026 | 21.8% | 18.9% | 12.8% | 11.3% | 11% | 8% | 7.5% | 4.4% | 2.4% | 2% |
How has the BIC and Parker comparison changed over the last 12 months?
3 findings
- BIC was ahead of Parker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BIC’s share of searches among pen and stationery brands in New Zealand moved from 18.8% to 18.9%, and its estimated monthly branded searches moved from 1.5K to 1.7K.
- Across the 12 months ending September 2026, Parker’s share of searches among pen and stationery brands in New Zealand moved from 11.2% to 11.3%, and its estimated monthly branded searches moved from 880 to 1K.
How did search popularity change for New Zealand pen and stationery brands in September 2026?
2 changes
In September 2026, Parker overtook uni-ball to rank 4th among pen and stationery brands in New Zealand, with 11.3% of the searches.
Estimated monthly branded searches for BIC in New Zealand rose 12.8% over 12 measured months, from 1.5K to 1.7K in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using BIC’s and Parker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pen and stationery brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.