Brandwave

BIC vs Parker:Which is more popular?

In September 2026, BIC had more branded searches than Parker among ballpoint pen brands in New Zealand. BIC had about 1,400 branded searches, while Parker had 1,000. BIC made up 26.3% of all ballpoint pen brand searches we track, and Parker accounted for 18.8%. When we asked ChatGPT and Google AI Overviews about ballpoint pen brands, BIC and Parker each appeared in three of the five answers. BIC was mentioned before Parker in three out of four answers.

Among ballpoint pen brands in New Zealand in September 2026

Who do people search for more?

BIC, about 40% more searches than Parker

BIC 1.4K searchesParker 1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

BIC in 3 of 5Parker in 3 of 5

Who does AI recommend more?

BIC, named ahead of Parker in 3 of 4 answers

BIC first in 3Parker first in 1

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Top ballpoint pen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BIC was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Parker was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. BIC was listed before Parker in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. uni-ball1st
  2. Pilot2nd
  3. BIC3rd
  4. Parker4th
  5. Faber-Castell5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • uni-ball4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pilot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BIC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Faber-Castell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about ballpoint pen brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is BIC or Parker more popular in search?

This chart shows how often people search Google for BIC and Parker by name. Each line represents a brand's share of searches for all five ballpoint pen brands we track, month by month, from searches in New Zealand.

BIC and Parker among ballpoint pen brands in New Zealand, by month

Share of searches by month for BIC, Parker. The figures are in the table below the chart.

View monthly share of searches table
MonthFaber-CastellBICParkeruni-ballPilot
Oct 202524.8%29.3%21%12.4%12.6%
Nov 202530.7%25.8%21.3%11.6%10.6%
Dec 202535.3%23.7%23.7%8.8%8.5%
Jan 202629.5%28.2%15.7%14.8%11.8%
Feb 202625.7%22.8%17.3%22.1%12.2%
Mar 202622.6%28.5%17.9%17.3%13.6%
Apr 202628%32.3%15.5%13.8%10.3%
May 202626%27.3%17.2%14.3%15.2%
Jun 202625.3%27.3%19.6%14.9%12.9%
Jul 202623.4%28.2%18.9%17.8%11.6%
Aug 202624%25.1%17.9%20.8%12.2%
Sep 202626.6%26.3%18.8%16.3%12%

How has the BIC and Parker comparison changed over the last 12 months?

3 findings
  • BIC was ahead of Parker in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BIC’s share of searches among ballpoint pen brands in New Zealand moved from 29.3% to 26.3%, and its estimated monthly branded searches moved from 1.2K to 1.4K.
  • Across the 12 months ending September 2026, Parker’s share of searches among ballpoint pen brands in New Zealand moved from 21% to 18.8%, and its estimated monthly branded searches moved from 880 to 1K.

How did search popularity change for New Zealand ballpoint pen brands in September 2026?

3 changes

  1. In September 2026, Faber-Castell overtook BIC to become the leader among ballpoint pen brands in New Zealand, with 26.6% of the searches.

  2. In September 2026, Parker overtook uni-ball to rank 3rd among ballpoint pen brands in New Zealand, with 18.8% of the searches.

  3. In September 2026, BIC gained share of searches among ballpoint pen brands in New Zealand, from 25.1% to 26.3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using BIC’s and Parker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BIC

3 branded search terms

  • bic lighter
  • bic pen
  • bic pen clic

Parker

1 branded search term

  • parker pen

How the Brand Demand Index is measured

Other head-to-heads among ballpoint pen brands

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