Brandwave

How popular isESAB in search?

In September 2026, people searched for ESAB by name about 80 times in New Zealand, a 33.3% increase from the previous year. These searches made up 2% of all New Zealand TIG brand searches, placing ESAB fourth out of five brands.

Share of searches, September 2026
  1. Fronius86%
  2. Everlast Welders6%
  3. Kemppi6%
  4. ESAB2%
  5. Miller0%
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Which TIG brands compete with ESAB?

ESAB against TIG brands in New Zealand, by month

Share of searches by month for Fronius, Everlast Welders, Kemppi, ESAB. The figures are in the table below the chart.

View monthly share of searches table
MonthFroniusEverlast WeldersKemppiESABMiller
Oct 202585.7%4.8%7.1%2.4%0%
Nov 202587.5%2.5%7.5%2.5%0%
Dec 202587.5%5%5%0%2.5%
Jan 202685.4%2.4%7.3%4.9%0%
Feb 202687.8%2.4%4.9%2.4%2.4%
Mar 202687.9%1.7%6.9%1.7%1.7%
Apr 202691.5%2.1%4.3%2.1%0%
May 202683.6%3.6%7.3%3.6%1.8%
Jun 202687.8%2%8.2%2%0%
Jul 202684.8%4.3%6.5%4.3%0%
Aug 202680%1.8%12.7%3.6%1.8%
Sep 202686%6%6%2%0%

  1. 1.Fronius

    86%

    Held 1st. 430 estimated branded searches, -2.3% vs prior month. Share +6 points.

  2. 2.Everlast Welders

    6%

    Moved from 4th to 2nd. 30 estimated branded searches, +200% vs prior month. Share +4.2 points.

  3. 3.Kemppi

    6%

    Moved from 2nd to 3rd. 30 estimated branded searches, -57.1% vs prior month. Share -6.7 points.

  4. 4.ESAB

    2%

    Moved from 3rd to 4th. 10 estimated branded searches, -50% vs prior month. Share -1.6 points.

  5. 5.Miller

    0%

    Held 5th. 0 estimated branded searches, -100% vs prior month. Share -1.8 points.

Compare search popularity between ESAB and its closest rivals

Every comparison with ESAB

7 comparisons

How has branded search demand for ESAB changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ESAB in New Zealand rose from 60 to 80.
  • Across the 12 months ending September 2026, ESAB’s share of searches among TIG brands in New Zealand peaked at 4.9% in January 2026 and was lowest at 0% in December 2025.

How did search popularity change for New Zealand TIG brands in September 2026?

5 changes

  1. In September 2026, Everlast Welders overtook Kemppi and ESAB to rank 2nd among TIG brands in New Zealand, with 6% of the searches.

  2. In September 2026, Fronius gained share of searches among TIG brands in New Zealand, from 80% to 86%.

  3. In September 2026, Kemppi lost share of searches among TIG brands in New Zealand, from 12.7% to 6%.

  4. In September 2026, Miller lost share of searches among TIG brands in New Zealand, from 1.8% to 0%.

  5. In September 2026, ESAB lost share of searches among TIG brands in New Zealand, from 3.6% to 2%.

How are ESAB’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using ESAB’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • esab mig welder
  • esab rebel welder
  • esab stick welder
  • esab tig welder
  • esab welders
  • esab welding machine

Do you work for ESAB? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ESAB compete?

ESAB is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Welding equipment brands8th of 83.8%Show ranking
MIG welder brands6th of 71.1%Show ranking
Welding cart brands4th of 51.6%Show ranking
TIG brands4th of 52%Shown above
Plasma cutter brands3rd of 34.8%Show ranking
Stick welder brands3rd of 44.8%Show ranking
Creator with pink hair and a pink jacket

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