ESAB vs Miller:Which is searched more in New Zealand?
In September 2026, ESAB had more branded searches than Miller among TIG brands in New Zealand. ESAB had about 10 branded searches, while Miller had 0. ESAB made up 2% of all TIG brand searches we track, and Miller accounted for 0%.
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Is ESAB or Miller more popular in search?
Compare the tig brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for ESAB, Miller. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fronius | Everlast Welders | Kemppi | ESAB | Miller |
|---|---|---|---|---|---|
| Oct 2025 | 85.7% | 4.8% | 7.1% | 2.4% | 0% |
| Nov 2025 | 87.5% | 2.5% | 7.5% | 2.5% | 0% |
| Dec 2025 | 87.5% | 5% | 5% | 0% | 2.5% |
| Jan 2026 | 85.4% | 2.4% | 7.3% | 4.9% | 0% |
| Feb 2026 | 87.8% | 2.4% | 4.9% | 2.4% | 2.4% |
| Mar 2026 | 87.9% | 1.7% | 6.9% | 1.7% | 1.7% |
| Apr 2026 | 91.5% | 2.1% | 4.3% | 2.1% | 0% |
| May 2026 | 83.6% | 3.6% | 7.3% | 3.6% | 1.8% |
| Jun 2026 | 87.8% | 2% | 8.2% | 2% | 0% |
| Jul 2026 | 84.8% | 4.3% | 6.5% | 4.3% | 0% |
| Aug 2026 | 80% | 1.8% | 12.7% | 3.6% | 1.8% |
| Sep 2026 | 86% | 6% | 6% | 2% | 0% |
How has the ESAB and Miller comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Miller took it in December 2025, ESAB took it in January 2026.
- Across the 12 months ending September 2026, ESAB’s share of searches among TIG brands in New Zealand moved from 2.4% to 2%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Miller’s share of searches among TIG brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
How did search popularity change for New Zealand TIG brands in September 2026?
3 changes
In September 2026, Everlast Welders overtook Kemppi and ESAB to rank 2nd among TIG brands in New Zealand, with 6% of the searches.
In September 2026, Miller lost share of searches among TIG brands in New Zealand, from 1.8% to 0%.
In September 2026, ESAB lost share of searches among TIG brands in New Zealand, from 3.6% to 2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ESAB’s and Miller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among TIG brands
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