Brandwave

How popular isESAB?

In September 2026, people searched for ESAB by name about 80 times in New Zealand, a 33.3% increase from the previous year. These searches made up 3.8% of all New Zealand welding equipment brand searches, placing ESAB eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about welding equipment brands, ESAB appeared in two of the five answers and was the seventh most recommended of the eight.

Search and AI answers in September 2026

ESAB is the eighth most searched of 8 competitors and the seventh most recommended in AI answers.

  1. CigweldShare of searches 31.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. FroniusShare of searches 18.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Lincoln ElectricShare of searches 18.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. WIAShare of searches 9.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. ESABShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top welding equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ESAB was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ESAB is the seventh most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fronius1st
  2. Kemppi2nd
  3. Lincoln Electric3rd
  4. Miller4th
  5. WIA5th
  6. Cigweld6th
  7. ESAB7th
  8. UNIMIG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fronius4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lincoln Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kemppi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WIA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cigweld2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miller2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESAB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UNIMIG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about welding equipment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which welding equipment brands compete with ESAB?

ESAB against welding equipment brands in New Zealand, by month

Share of searches by month for Cigweld, Fronius, Lincoln Electric, WIA, Miller, Kemppi, UNIMIG, ESAB. The figures are in the table below the chart.

View monthly share of searches table
MonthCigweldFroniusLincoln ElectricWIAMillerKemppiUNIMIGESAB
Oct 202527.3%18.2%23.3%8.5%9.1%7.4%2.8%3.4%
Nov 202526.5%19.8%22.8%8%6.8%8%3.1%4.9%
Dec 202529.3%21.8%17%8.2%7.5%6.8%4.8%4.8%
Jan 202625.6%19%19.6%8.3%10.1%8.9%3.6%4.8%
Feb 202621.2%16.6%18.1%7.8%23.3%5.2%3.6%4.1%
Mar 202618%22.1%18%7.4%21.7%6%2.8%4.1%
Apr 202624.5%19.1%22.5%7.8%10.8%6.9%2.5%5.9%
May 202620.3%16.5%18.2%6.8%25.4%6.4%2.5%3.8%
Jun 202622.9%15.1%14.7%5.8%26.4%6.6%5.4%3.1%
Jul 202627.2%14%17.5%6.1%18.4%6.1%5.7%4.8%
Aug 202627.9%17.6%19.8%6.8%9.9%8.6%4.1%5.4%
Sep 202631.3%18.8%18.8%9.1%7.7%6.3%4.3%3.8%

  1. 1.Cigweld

    31.3%

    Held 1st. 650 estimated branded searches, +4.8% vs prior month. Share +3.3 points.

  2. 2.Fronius

    18.8%

    Moved from 3rd to 2nd. 390 estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Lincoln Electric

    18.8%

    Moved from 2nd to 3rd. 390 estimated branded searches, -11.4% vs prior month. Share -1.1 points.

  4. 4.WIA

    9.1%

    Moved from 6th to 4th. 190 estimated branded searches, +26.7% vs prior month. Share +2.4 points.

  5. 5.Miller

    7.7%

    Moved from 4th to 5th. 160 estimated branded searches, -27.3% vs prior month. Share -2.2 points.

  6. 6.Kemppi

    6.3%

    Moved from 5th to 6th. 130 estimated branded searches, -31.6% vs prior month. Share -2.3 points.

  7. 7.UNIMIG

    4.3%

    Moved from 8th to 7th. 90 estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.ESAB

    3.8%

    Moved from 7th to 8th. 80 estimated branded searches, -33.3% vs prior month. Share -1.6 points.

Compare popularity between ESAB and its closest rivals

Every comparison with ESAB

7 comparisons

How has branded search demand for ESAB changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ESAB in New Zealand rose from 60 to 80.
  • Across the 12 months ending September 2026, ESAB’s share of searches among welding equipment brands in New Zealand peaked at 5.9% in April 2026 and was lowest at 3.1% in June 2026.
  • Across the 12 months ending September 2026, ESAB fell from 7th to 8th among welding equipment brands in New Zealand.

How did search popularity change for New Zealand welding equipment brands in September 2026?

6 changes

  1. In September 2026, WIA overtook Miller and Kemppi to rank 4th among welding equipment brands in New Zealand, with 9.1% of the searches.

  2. In September 2026, Fronius overtook Lincoln Electric to rank 2nd among welding equipment brands in New Zealand, with 18.8% of the searches.

  3. In September 2026, Cigweld gained share of searches among welding equipment brands in New Zealand, from 27.9% to 31.3%.

  4. In September 2026, Kemppi lost share of searches among welding equipment brands in New Zealand, from 8.6% to 6.3%.

  5. In September 2026, Miller lost share of searches among welding equipment brands in New Zealand, from 9.9% to 7.7%.

  6. In September 2026, ESAB lost share of searches among welding equipment brands in New Zealand, from 5.4% to 3.8%.

How are ESAB’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using ESAB’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • esab mig welder
  • esab rebel welder
  • esab stick welder
  • esab tig welder
  • esab welders
  • esab welding machine

Do you work for ESAB? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ESAB compete?

ESAB is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Welding equipment brands8th of 83.8%Shown above
MIG welder brands6th of 71.1%Show ranking
Welding cart brands4th of 51.6%Show ranking
TIG brands4th of 52%Show ranking
Plasma cutter brands3rd of 34.8%Show ranking
Stick welder brands3rd of 44.8%Show ranking
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