Brandwave

ESAB vs Lincoln Electric:Which is more popular?

In September 2026, Lincoln Electric had more branded searches than ESAB among welding equipment brands in New Zealand. Lincoln Electric had about 390 branded searches, while ESAB had 80. Lincoln Electric made up 18.8% of all welding equipment brand searches we track, and ESAB accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about welding equipment brands, Lincoln Electric appeared in four of the five answers and ESAB in two. Lincoln Electric was mentioned before ESAB in every answer.

Among welding equipment brands in New Zealand in September 2026

Who do people search for more?

Lincoln Electric, about 5 searches for every 1 for ESAB

Lincoln Electric 390 searchesESAB 80 searches

Who does AI mention more?

Lincoln Electric, mentioned in 4 of 5 answers, ESAB in 2

Lincoln Electric in 4 of 5ESAB in 2 of 5

Who does AI recommend more?

Lincoln Electric, named ahead of ESAB in every answer

Lincoln Electric first in 4ESAB never first

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Top welding equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lincoln Electric was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ESAB was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lincoln Electric was listed before ESAB in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fronius1st
  2. Kemppi2nd
  3. Lincoln Electric3rd
  4. Miller4th
  5. WIA5th
  6. Cigweld6th
  7. ESAB7th
  8. UNIMIG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fronius4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lincoln Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kemppi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WIA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cigweld2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miller2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESAB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UNIMIG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about welding equipment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ESAB or Lincoln Electric more popular in search?

This chart shows how often people search Google for ESAB and Lincoln Electric by name. Each line represents a brand's share of searches for all eight welding equipment brands we track, month by month, from searches in New Zealand.

ESAB and Lincoln Electric among welding equipment brands in New Zealand, by month

Share of searches by month for Lincoln Electric, ESAB. The figures are in the table below the chart.

View monthly share of searches table
MonthCigweldFroniusLincoln ElectricWIAMillerKemppiUNIMIGESAB
Oct 202527.3%18.2%23.3%8.5%9.1%7.4%2.8%3.4%
Nov 202526.5%19.8%22.8%8%6.8%8%3.1%4.9%
Dec 202529.3%21.8%17%8.2%7.5%6.8%4.8%4.8%
Jan 202625.6%19%19.6%8.3%10.1%8.9%3.6%4.8%
Feb 202621.2%16.6%18.1%7.8%23.3%5.2%3.6%4.1%
Mar 202618%22.1%18%7.4%21.7%6%2.8%4.1%
Apr 202624.5%19.1%22.5%7.8%10.8%6.9%2.5%5.9%
May 202620.3%16.5%18.2%6.8%25.4%6.4%2.5%3.8%
Jun 202622.9%15.1%14.7%5.8%26.4%6.6%5.4%3.1%
Jul 202627.2%14%17.5%6.1%18.4%6.1%5.7%4.8%
Aug 202627.9%17.6%19.8%6.8%9.9%8.6%4.1%5.4%
Sep 202631.3%18.8%18.8%9.1%7.7%6.3%4.3%3.8%

How has the ESAB and Lincoln Electric comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand welding equipment brands in September 2026?

3 changes

  1. In September 2026, Fronius overtook Lincoln Electric to rank 2nd among welding equipment brands in New Zealand, with 18.8% of the searches.

  2. In September 2026, ESAB lost share of searches among welding equipment brands in New Zealand, from 5.4% to 3.8%.

  3. In September 2026, Lincoln Electric lost share of searches among welding equipment brands in New Zealand, from 19.8% to 18.8%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using ESAB’s and Lincoln Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ESAB

6 branded search terms

  • esab mig welder
  • esab rebel welder
  • esab stick welder
  • esab tig welder
  • esab welders
  • esab welding machine

Lincoln Electric

6 branded search terms

  • 210 lincoln welder
  • lincoln electric
  • lincoln mig welder
  • lincoln tig welder
  • lincoln welder
  • lincoln welding machine

How the Brand Demand Index is measured

Other head-to-heads among welding equipment brands

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