Welding equipment brands in New Zealand:Which are most popular?
In September 2026, Cigweld was the most searched welding equipment brand in New Zealand, accounting for 31.3% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Fronius, Lincoln Electric and Kemppi were mentioned most often, in four of the five answers. Fronius was recommended most often, coming first in one out of four responses that gave a list.
CigweldShare of searches 31.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
FroniusShare of searches 18.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Lincoln ElectricShare of searches 18.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd- WIAShare of searches 9.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
MillerShare of searches 7.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Follow welding equipment brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top welding equipment brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Fronius, Lincoln Electric and Kemppi were mentioned most often, in four of the five answers. Fronius was recommended most often, coming first in one out of four answers that gave a list. Kemppi was second, and Lincoln Electric was third. UNIMIG, which ranked seventh in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fronius4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lincoln Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kemppi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- WIA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cigweld2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miller2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ESAB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UNIMIG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about welding equipment brands
5 answers
Asked ChatGPT
“Which welding equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best welding equipment brands in New Zealand?”
Asked ChatGPT
“What's the best welding equipment brand in New Zealand for metal fabrication?”
Searched Google, AI Overview
“welding equipment nz”
Searched Google, AI Overview
“welding machine nz”
- 1WIA
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which welding equipment brands do people search for most?
This chart shows how often people search Google for each welding equipment brand by name. Each line represents a brand's share of searches for all eight welding equipment brands we track, month by month, from searches in New Zealand.
Share of searches by month for Cigweld, Fronius, Lincoln Electric, WIA, Miller, Kemppi, UNIMIG, ESAB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cigweld | Fronius | Lincoln Electric | WIA | Miller | Kemppi | UNIMIG | ESAB |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.3% | 18.2% | 23.3% | 8.5% | 9.1% | 7.4% | 2.8% | 3.4% |
| Nov 2025 | 26.5% | 19.8% | 22.8% | 8% | 6.8% | 8% | 3.1% | 4.9% |
| Dec 2025 | 29.3% | 21.8% | 17% | 8.2% | 7.5% | 6.8% | 4.8% | 4.8% |
| Jan 2026 | 25.6% | 19% | 19.6% | 8.3% | 10.1% | 8.9% | 3.6% | 4.8% |
| Feb 2026 | 21.2% | 16.6% | 18.1% | 7.8% | 23.3% | 5.2% | 3.6% | 4.1% |
| Mar 2026 | 18% | 22.1% | 18% | 7.4% | 21.7% | 6% | 2.8% | 4.1% |
| Apr 2026 | 24.5% | 19.1% | 22.5% | 7.8% | 10.8% | 6.9% | 2.5% | 5.9% |
| May 2026 | 20.3% | 16.5% | 18.2% | 6.8% | 25.4% | 6.4% | 2.5% | 3.8% |
| Jun 2026 | 22.9% | 15.1% | 14.7% | 5.8% | 26.4% | 6.6% | 5.4% | 3.1% |
| Jul 2026 | 27.2% | 14% | 17.5% | 6.1% | 18.4% | 6.1% | 5.7% | 4.8% |
| Aug 2026 | 27.9% | 17.6% | 19.8% | 6.8% | 9.9% | 8.6% | 4.1% | 5.4% |
| Sep 2026 | 31.3% | 18.8% | 18.8% | 9.1% | 7.7% | 6.3% | 4.3% | 3.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.3% | 650 | +4.8% | +3.3 points | |
| 2, moved from 3rd to 2nd | 18.8% | 390 | 0% | +1.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18.8% | 390 | -11.4% | -1.1 pointsmoved from 2nd to 3rd | |
| 4, moved from 6th to 4th | 9.1% | 190 | +26.7% | +2.4 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 7.7% | 160 | -27.3% | -2.2 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 6.3% | 130 | -31.6% | -2.3 pointsmoved from 5th to 6th | |
| 7, moved from 8th to 7th | 4.3% | 90 | 0% | +0.3 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 3.8% | 80 | -33.3% | -1.6 pointsmoved from 7th to 8th |
1.
Cigweld31.3%
Held 1st. 650 estimated branded searches, +4.8% vs prior month. Share +3.3 points.
2.
Fronius18.8%
Moved from 3rd to 2nd. 390 estimated branded searches, 0% vs prior month. Share +1.2 points.
18.8%
Moved from 2nd to 3rd. 390 estimated branded searches, -11.4% vs prior month. Share -1.1 points.
4.WIA
9.1%
Moved from 6th to 4th. 190 estimated branded searches, +26.7% vs prior month. Share +2.4 points.
5.
Miller7.7%
Moved from 4th to 5th. 160 estimated branded searches, -27.3% vs prior month. Share -2.2 points.
6.
Kemppi6.3%
Moved from 5th to 6th. 130 estimated branded searches, -31.6% vs prior month. Share -2.3 points.
7.
UNIMIG4.3%
Moved from 8th to 7th. 90 estimated branded searches, 0% vs prior month. Share +0.3 points.
8.
ESAB3.8%
Moved from 7th to 8th. 80 estimated branded searches, -33.3% vs prior month. Share -1.6 points.
Which brand is most popular in search among welding equipment brands in New Zealand?
8 brands
In September 2026, Cigweld was the most searched among welding equipment brands in New Zealand, with an estimated 650 branded searches, 31.3% of all searches for the eight we track. Fronius is in 2nd place, 12.5 percentage points behind at 18.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Cigweld | 27.3% → 31.3% | 31.3%Sep 2026 | 18%Mar 2026 | 1st |
| Fronius | 18.2% → 18.8% | 22.1%Mar 2026 | 14%Jul 2026 | 3rd → 2nd |
| Lincoln Electric | 23.3% → 18.8% | 23.3%Oct 2025 | 14.7%Jun 2026 | 2nd → 3rd |
| WIA | 8.5% → 9.1% | 9.1%Sep 2026 | 5.8%Jun 2026 | 5th → 4th |
| Miller | 9.1% → 7.7% | 26.4%Jun 2026 | 6.8%Nov 2025 | 4th → 5th |
| Kemppi | 7.4% → 6.3% | 8.9%Jan 2026 | 5.2%Feb 2026 | 6th |
| UNIMIG | 2.8% → 4.3% | 5.7%Jul 2026 | 2.5%Apr 2026 | 8th → 7th |
| ESAB | 3.4% → 3.8% | 5.9%Apr 2026 | 3.1%Jun 2026 | 7th → 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Cigweld’s share of searches among welding equipment brands in New Zealand increased from 27.3% to 31.3%.
- Across the 12 months ending September 2026, Fronius’ share of searches among welding equipment brands in New Zealand increased from 18.2% to 18.8%.
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among welding equipment brands in New Zealand decreased from 23.3% to 18.8%.
- Across the 12 months ending September 2026, WIA’s share of searches among welding equipment brands in New Zealand increased from 8.5% to 9.1%.
- Across the 12 months ending September 2026, Miller’s share of searches among welding equipment brands in New Zealand decreased from 9.1% to 7.7%.
- Across the 12 months ending September 2026, Kemppi’s share of searches among welding equipment brands in New Zealand decreased from 7.4% to 6.3%.
- Across the 12 months ending September 2026, UNIMIG’s share of searches among welding equipment brands in New Zealand increased from 2.8% to 4.3%.
- Across the 12 months ending September 2026, Cigweld’s share of searches among welding equipment brands in New Zealand peaked at 31.3% in September 2026 and was lowest at 18% in March 2026.
- Across the 12 months ending September 2026, Fronius’ share of searches among welding equipment brands in New Zealand peaked at 22.1% in March 2026 and was lowest at 14% in July 2026.
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among welding equipment brands in New Zealand peaked at 23.3% in October 2025 and was lowest at 14.7% in June 2026.
- Across the 12 months ending September 2026, WIA’s share of searches among welding equipment brands in New Zealand peaked at 9.1% in September 2026 and was lowest at 5.8% in June 2026.
- Across the 12 months ending September 2026, Miller’s share of searches among welding equipment brands in New Zealand peaked at 26.4% in June 2026 and was lowest at 6.8% in November 2025.
- Across the 12 months ending September 2026, Kemppi’s share of searches among welding equipment brands in New Zealand peaked at 8.9% in January 2026 and was lowest at 5.2% in February 2026.
- Across the 12 months ending September 2026, UNIMIG’s share of searches among welding equipment brands in New Zealand peaked at 5.7% in July 2026 and was lowest at 2.5% in April 2026.
- Across the 12 months ending September 2026, ESAB’s share of searches among welding equipment brands in New Zealand peaked at 5.9% in April 2026 and was lowest at 3.1% in June 2026.
- Across the 12 months ending September 2026, Fronius rose from 3rd to 2nd among welding equipment brands in New Zealand.
- Across the 12 months ending September 2026, Lincoln Electric fell from 2nd to 3rd among welding equipment brands in New Zealand.
- Across the 12 months ending September 2026, WIA rose from 5th to 4th among welding equipment brands in New Zealand.
- Across the 12 months ending September 2026, Miller fell from 4th to 5th among welding equipment brands in New Zealand.
- Across the 12 months ending September 2026, UNIMIG rose from 8th to 7th among welding equipment brands in New Zealand.
- Across the 12 months ending September 2026, ESAB fell from 7th to 8th among welding equipment brands in New Zealand.
How did search popularity change for New Zealand welding equipment brands in September 2026?
8 changes
In September 2026, WIA overtook Miller and Kemppi to rank 4th among welding equipment brands in New Zealand, with 9.1% of the searches.
In September 2026, Fronius overtook Lincoln Electric to rank 2nd among welding equipment brands in New Zealand, with 18.8% of the searches.
In September 2026, Cigweld gained share of searches among welding equipment brands in New Zealand, from 27.9% to 31.3%.
In September 2026, Kemppi lost share of searches among welding equipment brands in New Zealand, from 8.6% to 6.3%.
In September 2026, Miller lost share of searches among welding equipment brands in New Zealand, from 9.9% to 7.7%.
In September 2026, ESAB lost share of searches among welding equipment brands in New Zealand, from 5.4% to 3.8%.
In September 2026, Lincoln Electric lost share of searches among welding equipment brands in New Zealand, from 19.8% to 18.8%.
In September 2026, UNIMIG rose from 8th to 7th among welding equipment brands in New Zealand.
Compare popularity between leading brands
- Cigweld vs Fronius: compare popularity
- Cigweld vs Lincoln Electric: compare popularity
- Cigweld vs WIA: compare popularity
- Cigweld vs Miller: compare popularity
- Fronius vs Lincoln Electric: compare popularity
- Fronius vs WIA: compare popularity
- Fronius vs Miller: compare popularity
- Lincoln Electric vs WIA: compare popularity
- Lincoln Electric vs Miller: compare popularity
- WIA vs Miller: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.