Cigweld vs Miller:Which is more popular?
In September 2026, Cigweld had more branded searches than Miller among welding equipment brands in New Zealand. Cigweld had about 650 branded searches, while Miller had 160. Cigweld made up 31.3% of all welding equipment brand searches we track, and Miller accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about welding equipment brands, Cigweld and Miller each appeared in two of the five answers. Miller was mentioned before Cigweld in two out of three answers that named either.
Who do people search for more?
Cigweld, about 4 searches for every 1 for Miller
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Miller, named ahead of Cigweld in 2 of 3 answers
Follow Cigweld vs Miller and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top welding equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cigweld and Miller were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Miller was listed before Cigweld in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fronius4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lincoln Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kemppi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- WIA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cigweld2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miller2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ESAB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UNIMIG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about welding equipment brands
5 answers
Asked ChatGPT
“Which welding equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best welding equipment brands in New Zealand?”
Asked ChatGPT
“What's the best welding equipment brand in New Zealand for metal fabrication?”
Searched Google, AI Overview
“welding equipment nz”
Searched Google, AI Overview
“welding machine nz”
- 1WIA
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Cigweld or Miller more popular in search?
This chart shows how often people search Google for Cigweld and Miller by name. Each line represents a brand's share of searches for all eight welding equipment brands we track, month by month, from searches in New Zealand.
Share of searches by month for Cigweld, Miller. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cigweld | Fronius | Lincoln Electric | WIA | Miller | Kemppi | UNIMIG | ESAB |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.3% | 18.2% | 23.3% | 8.5% | 9.1% | 7.4% | 2.8% | 3.4% |
| Nov 2025 | 26.5% | 19.8% | 22.8% | 8% | 6.8% | 8% | 3.1% | 4.9% |
| Dec 2025 | 29.3% | 21.8% | 17% | 8.2% | 7.5% | 6.8% | 4.8% | 4.8% |
| Jan 2026 | 25.6% | 19% | 19.6% | 8.3% | 10.1% | 8.9% | 3.6% | 4.8% |
| Feb 2026 | 21.2% | 16.6% | 18.1% | 7.8% | 23.3% | 5.2% | 3.6% | 4.1% |
| Mar 2026 | 18% | 22.1% | 18% | 7.4% | 21.7% | 6% | 2.8% | 4.1% |
| Apr 2026 | 24.5% | 19.1% | 22.5% | 7.8% | 10.8% | 6.9% | 2.5% | 5.9% |
| May 2026 | 20.3% | 16.5% | 18.2% | 6.8% | 25.4% | 6.4% | 2.5% | 3.8% |
| Jun 2026 | 22.9% | 15.1% | 14.7% | 5.8% | 26.4% | 6.6% | 5.4% | 3.1% |
| Jul 2026 | 27.2% | 14% | 17.5% | 6.1% | 18.4% | 6.1% | 5.7% | 4.8% |
| Aug 2026 | 27.9% | 17.6% | 19.8% | 6.8% | 9.9% | 8.6% | 4.1% | 5.4% |
| Sep 2026 | 31.3% | 18.8% | 18.8% | 9.1% | 7.7% | 6.3% | 4.3% | 3.8% |
How has the Cigweld and Miller comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Miller took it in February 2026, Cigweld took it in April 2026, Miller took it in May 2026, Cigweld took it in July 2026.
- Across the 12 months ending September 2026, Cigweld’s share of searches among welding equipment brands in New Zealand moved from 27.3% to 31.3%, and its estimated monthly branded searches moved from 480 to 650.
- Across the 12 months ending September 2026, Miller’s share of searches among welding equipment brands in New Zealand moved from 9.1% to 7.7%, and its estimated monthly branded searches held steady at 160.
How did search popularity change for New Zealand welding equipment brands in September 2026?
3 changes
In September 2026, WIA overtook Miller and Kemppi to rank 4th among welding equipment brands in New Zealand, with 9.1% of the searches.
In September 2026, Cigweld gained share of searches among welding equipment brands in New Zealand, from 27.9% to 31.3%.
In September 2026, Miller lost share of searches among welding equipment brands in New Zealand, from 9.9% to 7.7%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Cigweld’s and Miller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among welding equipment brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.