Brandwave

Cigweld vs WIA:Which is more popular?

In September 2026, Cigweld had more branded searches than WIA among welding equipment brands in New Zealand. Cigweld had about 650 branded searches, while WIA had 190. Cigweld made up 31.3% of all welding equipment brand searches we track, and WIA accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about welding equipment brands, WIA appeared in three of the five answers and Cigweld in two. WIA was mentioned before Cigweld in two out of three answers that named either.

Among welding equipment brands in New Zealand in September 2026

Who do people search for more?

Cigweld, about 3 searches for every 1 for WIA

Cigweld 650 searchesWIA 190 searches

Who does AI mention more?

WIA, mentioned in 3 of 5 answers, Cigweld in 2

WIA in 3 of 5Cigweld in 2 of 5

Who does AI recommend more?

WIA, named ahead of Cigweld in 2 of 3 answers

WIA first in 2Cigweld first in 1

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Top welding equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WIA was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Cigweld was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WIA was listed before Cigweld in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fronius1st
  2. Kemppi2nd
  3. Lincoln Electric3rd
  4. Miller4th
  5. WIA5th
  6. Cigweld6th
  7. ESAB7th
  8. UNIMIG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fronius4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lincoln Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kemppi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WIA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cigweld2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miller2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESAB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UNIMIG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about welding equipment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cigweld or WIA more popular in search?

This chart shows how often people search Google for Cigweld and WIA by name. Each line represents a brand's share of searches for all eight welding equipment brands we track, month by month, from searches in New Zealand.

Cigweld and WIA among welding equipment brands in New Zealand, by month

Share of searches by month for Cigweld, WIA. The figures are in the table below the chart.

View monthly share of searches table
MonthCigweldFroniusLincoln ElectricWIAMillerKemppiUNIMIGESAB
Oct 202527.3%18.2%23.3%8.5%9.1%7.4%2.8%3.4%
Nov 202526.5%19.8%22.8%8%6.8%8%3.1%4.9%
Dec 202529.3%21.8%17%8.2%7.5%6.8%4.8%4.8%
Jan 202625.6%19%19.6%8.3%10.1%8.9%3.6%4.8%
Feb 202621.2%16.6%18.1%7.8%23.3%5.2%3.6%4.1%
Mar 202618%22.1%18%7.4%21.7%6%2.8%4.1%
Apr 202624.5%19.1%22.5%7.8%10.8%6.9%2.5%5.9%
May 202620.3%16.5%18.2%6.8%25.4%6.4%2.5%3.8%
Jun 202622.9%15.1%14.7%5.8%26.4%6.6%5.4%3.1%
Jul 202627.2%14%17.5%6.1%18.4%6.1%5.7%4.8%
Aug 202627.9%17.6%19.8%6.8%9.9%8.6%4.1%5.4%
Sep 202631.3%18.8%18.8%9.1%7.7%6.3%4.3%3.8%

How has the Cigweld and WIA comparison changed over the last 12 months?

3 findings
  • Cigweld was ahead of WIA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cigweld’s share of searches among welding equipment brands in New Zealand moved from 27.3% to 31.3%, and its estimated monthly branded searches moved from 480 to 650.
  • Across the 12 months ending September 2026, WIA’s share of searches among welding equipment brands in New Zealand moved from 8.5% to 9.1%, and its estimated monthly branded searches moved from 150 to 190.

How did search popularity change for New Zealand welding equipment brands in September 2026?

2 changes
  1. In September 2026, WIA overtook Miller and Kemppi to rank 4th among welding equipment brands in New Zealand, with 9.1% of the searches.

  2. In September 2026, Cigweld gained share of searches among welding equipment brands in New Zealand, from 27.9% to 31.3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Cigweld’s and WIA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cigweld

2 branded search terms

  • cigweld
  • cigweld mig welder

WIA

2 branded search terms

  • wia
  • wia welders

How the Brand Demand Index is measured

Other head-to-heads among welding equipment brands

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