Brandwave

Fronius vs Lincoln Electric:Which is more popular?

In September 2026, Fronius and Lincoln Electric were level in searches among welding equipment brands in New Zealand, with an estimated 390 branded searches each, at 18.8% of the total each. When we asked ChatGPT and Google AI Overviews about welding equipment brands, Fronius and Lincoln Electric each appeared in four of the five answers. Fronius and Lincoln Electric were each mentioned first in two of the four answers.

Among welding equipment brands in New Zealand in September 2026

Who do people search for more?

Fronius and Lincoln Electric are searched for about as often as each other.

Fronius 390 searchesLincoln Electric 390 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Fronius in 4 of 5Lincoln Electric in 4 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Fronius first in 2Lincoln Electric first in 2

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Top welding equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fronius and Lincoln Electric were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fronius and Lincoln Electric were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fronius1st
  2. Kemppi2nd
  3. Lincoln Electric3rd
  4. Miller4th
  5. WIA5th
  6. Cigweld6th
  7. ESAB7th
  8. UNIMIG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fronius4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lincoln Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kemppi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WIA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cigweld2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miller2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESAB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UNIMIG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about welding equipment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fronius or Lincoln Electric more popular in search?

This chart shows how often people search Google for Fronius and Lincoln Electric by name. Each line represents a brand's share of searches for all eight welding equipment brands we track, month by month, from searches in New Zealand.

Fronius and Lincoln Electric among welding equipment brands in New Zealand, by month

Share of searches by month for Fronius, Lincoln Electric. The figures are in the table below the chart.

View monthly share of searches table
MonthCigweldFroniusLincoln ElectricWIAMillerKemppiUNIMIGESAB
Oct 202527.3%18.2%23.3%8.5%9.1%7.4%2.8%3.4%
Nov 202526.5%19.8%22.8%8%6.8%8%3.1%4.9%
Dec 202529.3%21.8%17%8.2%7.5%6.8%4.8%4.8%
Jan 202625.6%19%19.6%8.3%10.1%8.9%3.6%4.8%
Feb 202621.2%16.6%18.1%7.8%23.3%5.2%3.6%4.1%
Mar 202618%22.1%18%7.4%21.7%6%2.8%4.1%
Apr 202624.5%19.1%22.5%7.8%10.8%6.9%2.5%5.9%
May 202620.3%16.5%18.2%6.8%25.4%6.4%2.5%3.8%
Jun 202622.9%15.1%14.7%5.8%26.4%6.6%5.4%3.1%
Jul 202627.2%14%17.5%6.1%18.4%6.1%5.7%4.8%
Aug 202627.9%17.6%19.8%6.8%9.9%8.6%4.1%5.4%
Sep 202631.3%18.8%18.8%9.1%7.7%6.3%4.3%3.8%

How has the Fronius and Lincoln Electric comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Fronius took it in December 2025, Lincoln Electric took it in January 2026, Fronius took it in March 2026, Lincoln Electric took it in April 2026, Fronius took it in June 2026, Lincoln Electric took it in July 2026.
  • Across the 12 months ending September 2026, Fronius’ share of searches among welding equipment brands in New Zealand moved from 18.2% to 18.8%, and its estimated monthly branded searches moved from 320 to 390.
  • Across the 12 months ending September 2026, Lincoln Electric’s share of searches among welding equipment brands in New Zealand moved from 23.3% to 18.8%, and its estimated monthly branded searches moved from 410 to 390.

How did search popularity change for New Zealand welding equipment brands in September 2026?

2 changes

  1. In September 2026, Fronius overtook Lincoln Electric to rank 2nd among welding equipment brands in New Zealand, with 18.8% of the searches.

  2. In September 2026, Lincoln Electric lost share of searches among welding equipment brands in New Zealand, from 19.8% to 18.8%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Fronius’ and Lincoln Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fronius

1 branded search term

  • fronius

Lincoln Electric

6 branded search terms

  • 210 lincoln welder
  • lincoln electric
  • lincoln mig welder
  • lincoln tig welder
  • lincoln welder
  • lincoln welding machine

How the Brand Demand Index is measured

Other head-to-heads among welding equipment brands

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