Plasma cutter brands in New Zealand:Which are searched most?
In September 2026, Lincoln Electric was the most searched among plasma cutter brands in New Zealand, with an estimated 170 branded searches, 81% of all searches for the three we track.
Lincoln Electric81%
Everlast Welders14.3%
ESAB4.8%
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Share of searchesLeaderboard
Compare the plasma cutter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Lincoln Electric, Everlast Welders, ESAB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lincoln Electric | Everlast Welders | ESAB |
|---|---|---|---|
| Oct 2025 | 87.5% | 8.3% | 4.2% |
| Nov 2025 | 91.3% | 4.3% | 4.3% |
| Dec 2025 | 84.6% | 15.4% | 0% |
| Jan 2026 | 85% | 5% | 10% |
| Feb 2026 | 87.5% | 6.3% | 6.3% |
| Mar 2026 | 89.5% | 5.3% | 5.3% |
| Apr 2026 | 91.3% | 4.3% | 4.3% |
| May 2026 | 81% | 9.5% | 9.5% |
| Jun 2026 | 89.5% | 5.3% | 5.3% |
| Jul 2026 | 81% | 9.5% | 9.5% |
| Aug 2026 | 85% | 5% | 10% |
| Sep 2026 | 81% | 14.3% | 4.8% |
This month’s ranking, September 2026
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81% | 170 | 0% | -4 points | |
| 2, moved from 3rd to 2nd | 14.3% | 30 | +200% | +9.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 4.8% | 10 | -50% | -5.2 pointsmoved from 2nd to 3rd |
81%
Held 1st. 170 estimated branded searches, 0% vs prior month. Share -4 points.
14.3%
Moved from 3rd to 2nd. 30 estimated branded searches, +200% vs prior month. Share +9.3 points.
3.
ESAB4.8%
Moved from 2nd to 3rd. 10 estimated branded searches, -50% vs prior month. Share -5.2 points.
Compare search popularity between leading brands
Which brand is most popular in search among plasma cutter brands in New Zealand?
3 brands
In September 2026, Lincoln Electric was the most searched among plasma cutter brands in New Zealand, with an estimated 170 branded searches, 81% of all searches for the three we track. Everlast Welders is in 2nd place, 66.7 percentage points behind at 14.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Lincoln Electric | 87.5% → 81% | 91.3%Nov 2025 | 81%May 2026 | 1st |
| Everlast Welders | 8.3% → 14.3% | 15.4%Dec 2025 | 4.3%Nov 2025 | 2nd |
| ESAB | 4.2% → 4.8% | 10%Jan 2026 | 0%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among plasma cutter brands in New Zealand decreased from 87.5% to 81%.
- Across the 12 months ending September 2026, Everlast Welders’ share of searches among plasma cutter brands in New Zealand increased from 8.3% to 14.3%.
- Across the 12 months ending September 2026, ESAB’s share of searches among plasma cutter brands in New Zealand increased from 4.2% to 4.8%.
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among plasma cutter brands in New Zealand peaked at 91.3% in November 2025 and was lowest at 81% in May 2026.
- Across the 12 months ending September 2026, Everlast Welders’ share of searches among plasma cutter brands in New Zealand peaked at 15.4% in December 2025 and was lowest at 4.3% in November 2025.
- Across the 12 months ending September 2026, ESAB’s share of searches among plasma cutter brands in New Zealand peaked at 10% in January 2026 and was lowest at 0% in December 2025.
How did search popularity change for New Zealand plasma cutter brands in September 2026?
3 changes
In September 2026, Everlast Welders overtook ESAB to rank 2nd among plasma cutter brands in New Zealand, with 14.3% of the searches.
In September 2026, ESAB lost share of searches among plasma cutter brands in New Zealand, from 10% to 4.8%.
In September 2026, Lincoln Electric lost share of searches among plasma cutter brands in New Zealand, from 85% to 81%.
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