How popular isEverlast Welders in search?
In September 2026, people searched for Everlast Welders by name about 30 times in New Zealand, a 50% increase from the previous year. These searches made up 14.3% of all New Zealand plasma cutter brand searches, placing Everlast Welders second out of three brands.
Lincoln Electric81%
Everlast Welders14.3%
ESAB4.8%
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Which plasma cutter brands compete with Everlast Welders?
Share of searches by month for Lincoln Electric, Everlast Welders, ESAB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lincoln Electric | Everlast Welders | ESAB |
|---|---|---|---|
| Oct 2025 | 87.5% | 8.3% | 4.2% |
| Nov 2025 | 91.3% | 4.3% | 4.3% |
| Dec 2025 | 84.6% | 15.4% | 0% |
| Jan 2026 | 85% | 5% | 10% |
| Feb 2026 | 87.5% | 6.3% | 6.3% |
| Mar 2026 | 89.5% | 5.3% | 5.3% |
| Apr 2026 | 91.3% | 4.3% | 4.3% |
| May 2026 | 81% | 9.5% | 9.5% |
| Jun 2026 | 89.5% | 5.3% | 5.3% |
| Jul 2026 | 81% | 9.5% | 9.5% |
| Aug 2026 | 85% | 5% | 10% |
| Sep 2026 | 81% | 14.3% | 4.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81% | 170 | 0% | -4 points | |
| 2, moved from 3rd to 2nd | 14.3% | 30 | +200% | +9.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 4.8% | 10 | -50% | -5.2 pointsmoved from 2nd to 3rd |
81%
Held 1st. 170 estimated branded searches, 0% vs prior month. Share -4 points.
14.3%
Moved from 3rd to 2nd. 30 estimated branded searches, +200% vs prior month. Share +9.3 points.
3.
ESAB4.8%
Moved from 2nd to 3rd. 10 estimated branded searches, -50% vs prior month. Share -5.2 points.
Compare search popularity between Everlast Welders and its closest rivals
How has branded search demand for Everlast Welders changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Everlast Welders in New Zealand rose from 20 to 30.
- Across the 12 months ending September 2026, Everlast Welders’ share of searches among plasma cutter brands in New Zealand increased from 8.3% to 14.3%.
- Across the 12 months ending September 2026, Everlast Welders’ share of searches among plasma cutter brands in New Zealand peaked at 15.4% in December 2025 and was lowest at 4.3% in November 2025.
How did search popularity change for New Zealand plasma cutter brands in September 2026?
3 changes
In September 2026, Everlast Welders overtook ESAB to rank 2nd among plasma cutter brands in New Zealand, with 14.3% of the searches.
In September 2026, ESAB lost share of searches among plasma cutter brands in New Zealand, from 10% to 4.8%.
In September 2026, Lincoln Electric lost share of searches among plasma cutter brands in New Zealand, from 85% to 81%.
How are Everlast Welders’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Everlast Welders’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- everlast welder
Who owns Everlast Welders?
Everlast Welders is owned by Everlast Power Equipment. Brandwave does not track any other brands owned by Everlast Power Equipment.
Do you work for Everlast Welders? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Everlast Welders compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| MIG welder brands | 4th of 7 | 3.2% | Show ranking |
| Welding cart brands | 3rd of 5 | 4.7% | Show ranking |
| TIG brands | 2nd of 5 | 6% | Show ranking |
| Plasma cutter brands | 2nd of 3 | 14.3% | Shown above |
| Stick welder brands | 2nd of 4 | 14.3% | Show ranking |
Is Everlast Welders your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.