How popular isEverlast Welders?
In September 2026, people searched for Everlast Welders by name about 30 times in New Zealand, a 50% increase from the previous year. These searches made up 3.2% of all New Zealand MIG welder brand searches, placing Everlast Welders fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about MIG welder brands, Everlast Welders did not appear in any of the answers.
Everlast Welders is the fourth most searched of 7 competitors and not listed in any AI answer.
CigweldShare of searches 69.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Lincoln ElectricShare of searches 18.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
FroniusShare of searches 5.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Everlast WeldersShare of searches 3.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
KemppiShare of searches 3.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
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Top MIG welder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Everlast Welders did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lincoln Electric1st
- Kemppi2nd
- Fronius3rd
- Cigweld4th
Miller5th- Everlast Welders–
ESAB–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kemppi4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Lincoln Electric3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Cigweld2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fronius2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Miller2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Everlast Welders0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ESAB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about MIG welder brands
4 answers
Asked ChatGPT
“Which MIG welder brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best MIG welder brands in New Zealand?”
Asked ChatGPT
“What's the best MIG welder brand in New Zealand for metal fabrication?”
Searched Google, AI Overview
“mig welder nz”
Searched Google, AI Overview
“welding machine nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which MIG welder brands compete with Everlast Welders?
Share of searches by month for Cigweld, Lincoln Electric, Fronius, Everlast Welders, Kemppi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cigweld | Lincoln Electric | Fronius | Everlast Welders | Kemppi | ESAB | Miller |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60% | 26.3% | 6.3% | 2.5% | 3.8% | 1.3% | 0% |
| Nov 2025 | 58.9% | 28.8% | 5.5% | 1.4% | 4.1% | 1.4% | 0% |
| Dec 2025 | 68.3% | 17.5% | 6.3% | 3.2% | 3.2% | 0% | 1.6% |
| Jan 2026 | 61.4% | 24.3% | 5.7% | 1.4% | 4.3% | 2.9% | 0% |
| Feb 2026 | 63.1% | 21.5% | 7.7% | 1.5% | 3.1% | 1.5% | 1.5% |
| Mar 2026 | 58.2% | 25.4% | 6% | 1.5% | 6% | 1.5% | 1.5% |
| Apr 2026 | 62.5% | 26.3% | 6.3% | 1.3% | 2.5% | 1.3% | 0% |
| May 2026 | 58.5% | 20.7% | 9.8% | 2.4% | 4.9% | 2.4% | 1.2% |
| Jun 2026 | 67.8% | 19.5% | 5.7% | 1.1% | 4.6% | 1.1% | 0% |
| Jul 2026 | 66% | 18.1% | 8.5% | 2.1% | 3.2% | 2.1% | 0% |
| Aug 2026 | 64.6% | 17.7% | 6.3% | 1% | 7.3% | 2.1% | 1% |
| Sep 2026 | 69.1% | 18.1% | 5.3% | 3.2% | 3.2% | 1.1% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.1% | 650 | +4.8% | +4.6 points | |
| 2, held 2nd | 18.1% | 170 | 0% | +0.4 points | |
| 3, moved from 4th to 3rd | 5.3% | 50 | -16.7% | -0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 6th to 4th | 3.2% | 30 | +200% | +2.1 pointsmoved from 6th to 4th | |
| 5, moved from 3rd to 5th | 3.2% | 30 | -57.1% | -4.1 pointsmoved from 3rd to 5th | |
| 6, moved from 5th to 6th | 1.1% | 10 | -50% | -1 pointsmoved from 5th to 6th | |
| 7, held 7th | 0% | 0 | -100% | -1 points |
1.
Cigweld69.1%
Held 1st. 650 estimated branded searches, +4.8% vs prior month. Share +4.6 points.
18.1%
Held 2nd. 170 estimated branded searches, 0% vs prior month. Share +0.4 points.
3.
Fronius5.3%
Moved from 4th to 3rd. 50 estimated branded searches, -16.7% vs prior month. Share -0.9 points.
3.2%
Moved from 6th to 4th. 30 estimated branded searches, +200% vs prior month. Share +2.1 points.
5.
Kemppi3.2%
Moved from 3rd to 5th. 30 estimated branded searches, -57.1% vs prior month. Share -4.1 points.
6.
ESAB1.1%
Moved from 5th to 6th. 10 estimated branded searches, -50% vs prior month. Share -1 points.
7.
Miller0%
Held 7th. 0 estimated branded searches, -100% vs prior month. Share -1 points.
Compare popularity between Everlast Welders and its closest rivals
How has branded search demand for Everlast Welders changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Everlast Welders in New Zealand rose from 20 to 30.
- Across the 12 months ending September 2026, Everlast Welders’ share of searches among MIG welder brands in New Zealand increased from 2.5% to 3.2%.
- Across the 12 months ending September 2026, Everlast Welders’ share of searches among MIG welder brands in New Zealand peaked at 3.2% in September 2026 and was lowest at 1% in August 2026.
- Across the 12 months ending September 2026, Everlast Welders rose from 5th to 4th among MIG welder brands in New Zealand.
How did search popularity change for New Zealand MIG welder brands in September 2026?
6 changes
In September 2026, Everlast Welders overtook Kemppi and ESAB to rank 4th among MIG welder brands in New Zealand, with 3.2% of the searches.
In September 2026, Cigweld gained share of searches among MIG welder brands in New Zealand, from 64.6% to 69.1%.
In September 2026, Kemppi lost share of searches among MIG welder brands in New Zealand, from 7.3% to 3.2%.
In September 2026, Miller lost share of searches among MIG welder brands in New Zealand, from 1% to 0%.
In September 2026, ESAB lost share of searches among MIG welder brands in New Zealand, from 2.1% to 1.1%.
In September 2026, Fronius lost share of searches among MIG welder brands in New Zealand, from 6.3% to 5.3%.
How are Everlast Welders’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Everlast Welders’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- everlast welder
Who owns Everlast Welders?
Everlast Welders is owned by Everlast Power Equipment. Brandwave does not track any other brands owned by Everlast Power Equipment.
Do you work for Everlast Welders? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Everlast Welders compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| MIG welder brands | 4th of 7 | 3.2% | Shown above |
| Welding cart brands | 3rd of 5 | 4.7% | Show ranking |
| TIG brands | 2nd of 5 | 6% | Show ranking |
| Plasma cutter brands | 2nd of 3 | 14.3% | Show ranking |
| Stick welder brands | 2nd of 4 | 14.3% | Show ranking |
Is Everlast Welders your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.