Everlast Welders vs Kemppi:Which is more popular?
In September 2026, Everlast Welders and Kemppi were level in searches among MIG welder brands in New Zealand, with an estimated 30 branded searches each, at 3.2% of the total each. When we asked ChatGPT and Google AI Overviews about MIG welder brands, Kemppi appeared in all four answers and Everlast Welders in none.
Who do people search for more?
Everlast Welders and Kemppi are searched for about as often as each other.
Who does AI mention more?
Kemppi, mentioned in every answer we collected
Who does AI recommend more?
Kemppi, the only one of the two named
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Top MIG welder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kemppi appeared in all four answers. Everlast Welders did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lincoln Electric1st- Kemppi2nd
Fronius3rd
Cigweld4th
Miller5th
Everlast Welders–
ESAB–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kemppi4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Lincoln Electric3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Cigweld2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fronius2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Miller2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Everlast Welders0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ESAB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about MIG welder brands
4 answers
Asked ChatGPT
“Which MIG welder brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best MIG welder brands in New Zealand?”
Asked ChatGPT
“What's the best MIG welder brand in New Zealand for metal fabrication?”
Searched Google, AI Overview
“mig welder nz”
Searched Google, AI Overview
“welding machine nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Everlast Welders or Kemppi more popular in search?
This chart shows how often people search Google for Everlast Welders and Kemppi by name. Each line represents a brand's share of searches for all seven MIG welder brands we track, month by month, from searches in New Zealand.
Share of searches by month for Everlast Welders, Kemppi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cigweld | Lincoln Electric | Fronius | Everlast Welders | Kemppi | ESAB | Miller |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60% | 26.3% | 6.3% | 2.5% | 3.8% | 1.3% | 0% |
| Nov 2025 | 58.9% | 28.8% | 5.5% | 1.4% | 4.1% | 1.4% | 0% |
| Dec 2025 | 68.3% | 17.5% | 6.3% | 3.2% | 3.2% | 0% | 1.6% |
| Jan 2026 | 61.4% | 24.3% | 5.7% | 1.4% | 4.3% | 2.9% | 0% |
| Feb 2026 | 63.1% | 21.5% | 7.7% | 1.5% | 3.1% | 1.5% | 1.5% |
| Mar 2026 | 58.2% | 25.4% | 6% | 1.5% | 6% | 1.5% | 1.5% |
| Apr 2026 | 62.5% | 26.3% | 6.3% | 1.3% | 2.5% | 1.3% | 0% |
| May 2026 | 58.5% | 20.7% | 9.8% | 2.4% | 4.9% | 2.4% | 1.2% |
| Jun 2026 | 67.8% | 19.5% | 5.7% | 1.1% | 4.6% | 1.1% | 0% |
| Jul 2026 | 66% | 18.1% | 8.5% | 2.1% | 3.2% | 2.1% | 0% |
| Aug 2026 | 64.6% | 17.7% | 6.3% | 1% | 7.3% | 2.1% | 1% |
| Sep 2026 | 69.1% | 18.1% | 5.3% | 3.2% | 3.2% | 1.1% | 0% |
How has the Everlast Welders and Kemppi comparison changed over the last 12 months?
3 findings
- Everlast Welders was ahead of Kemppi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Everlast Welders’ share of searches among MIG welder brands in New Zealand moved from 2.5% to 3.2%, and its estimated monthly branded searches moved from 20 to 30.
- Across the 12 months ending September 2026, Kemppi’s share of searches among MIG welder brands in New Zealand moved from 3.8% to 3.2%, and its estimated monthly branded searches held steady at 30.
How did search popularity change for New Zealand MIG welder brands in September 2026?
2 changes
In September 2026, Everlast Welders overtook Kemppi and ESAB to rank 4th among MIG welder brands in New Zealand, with 3.2% of the searches.
In September 2026, Kemppi lost share of searches among MIG welder brands in New Zealand, from 7.3% to 3.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Everlast Welders’ and Kemppi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Everlast Welders
1 branded search term
- everlast welder
Kemppi
1 branded search term
- kemppi mig welder
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