Brandwave

How popular isMiller?

In September 2026, people searched for Miller by name about 160 times in New Zealand, a 5.9% decrease from the previous year. These searches made up 0% of all New Zealand MIG welder brand searches, placing Miller seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about MIG welder brands, Miller appeared in two of the four answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Miller is the seventh most searched of 7 competitors and the fifth most recommended in AI answers.

  1. CigweldShare of searches 69.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. Lincoln ElectricShare of searches 18.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. FroniusShare of searches 5.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. Everlast WeldersShare of searches 3.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. MillerShare of searches 0%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th

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Top MIG welder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Miller was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Miller is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lincoln Electric1st
  2. Kemppi2nd
  3. Fronius3rd
  4. Cigweld4th
  5. Miller5th
  6. Everlast Welders–
  7. ESAB–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kemppi4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lincoln Electric3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cigweld2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fronius2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Miller2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Everlast Welders0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ESAB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about MIG welder brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which MIG welder brands compete with Miller?

Miller against MIG welder brands in New Zealand, by month

Share of searches by month for Cigweld, Lincoln Electric, Fronius, Everlast Welders, Kemppi, Miller. The figures are in the table below the chart.

View monthly share of searches table
MonthCigweldLincoln ElectricFroniusEverlast WeldersKemppiESABMiller
Oct 202560%26.3%6.3%2.5%3.8%1.3%0%
Nov 202558.9%28.8%5.5%1.4%4.1%1.4%0%
Dec 202568.3%17.5%6.3%3.2%3.2%0%1.6%
Jan 202661.4%24.3%5.7%1.4%4.3%2.9%0%
Feb 202663.1%21.5%7.7%1.5%3.1%1.5%1.5%
Mar 202658.2%25.4%6%1.5%6%1.5%1.5%
Apr 202662.5%26.3%6.3%1.3%2.5%1.3%0%
May 202658.5%20.7%9.8%2.4%4.9%2.4%1.2%
Jun 202667.8%19.5%5.7%1.1%4.6%1.1%0%
Jul 202666%18.1%8.5%2.1%3.2%2.1%0%
Aug 202664.6%17.7%6.3%1%7.3%2.1%1%
Sep 202669.1%18.1%5.3%3.2%3.2%1.1%0%

  1. 1.Cigweld

    69.1%

    Held 1st. 650 estimated branded searches, +4.8% vs prior month. Share +4.6 points.

  2. 2.Lincoln Electric

    18.1%

    Held 2nd. 170 estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Fronius

    5.3%

    Moved from 4th to 3rd. 50 estimated branded searches, -16.7% vs prior month. Share -0.9 points.

  4. 4.Everlast Welders

    3.2%

    Moved from 6th to 4th. 30 estimated branded searches, +200% vs prior month. Share +2.1 points.

  5. 5.Kemppi

    3.2%

    Moved from 3rd to 5th. 30 estimated branded searches, -57.1% vs prior month. Share -4.1 points.

  6. 6.ESAB

    1.1%

    Moved from 5th to 6th. 10 estimated branded searches, -50% vs prior month. Share -1 points.

  7. 7.Miller

    0%

    Held 7th. 0 estimated branded searches, -100% vs prior month. Share -1 points.

Compare popularity between Miller and its closest rivals

Every comparison with Miller

7 comparisons

How has branded search demand for Miller changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Miller in New Zealand fell from 170 to 160.
  • Across the 12 months ending September 2026, Miller’s share of searches among MIG welder brands in New Zealand peaked at 1.6% in December 2025 and was lowest at 0% in October 2025.

How did search popularity change for New Zealand MIG welder brands in September 2026?

6 changes

  1. In September 2026, Everlast Welders overtook Kemppi and ESAB to rank 4th among MIG welder brands in New Zealand, with 3.2% of the searches.

  2. In September 2026, Cigweld gained share of searches among MIG welder brands in New Zealand, from 64.6% to 69.1%.

  3. In September 2026, Kemppi lost share of searches among MIG welder brands in New Zealand, from 7.3% to 3.2%.

  4. In September 2026, Miller lost share of searches among MIG welder brands in New Zealand, from 1% to 0%.

  5. In September 2026, ESAB lost share of searches among MIG welder brands in New Zealand, from 2.1% to 1.1%.

  6. In September 2026, Fronius lost share of searches among MIG welder brands in New Zealand, from 6.3% to 5.3%.

How are Miller’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Miller’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 252 miller welder
  • miller mig welder
  • miller tig machine
  • miller tig welder
  • miller welders
  • miller welding hoods
  • miller welding machines
  • millermatic 211 welder
  • millermatic 252 welder
  • millermatic welder

Do you work for Miller? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Miller compete?

Miller is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Welding equipment brands5th of 87.7%Show ranking
MIG welder brands7th of 70%Shown above
Welding cart brands5th of 50%Show ranking
TIG brands5th of 50%Show ranking
Stick welder brands4th of 40%Show ranking
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Is Miller your brand?

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