Brandwave

ESAB vs Miller:Which is more popular?

In September 2026, ESAB had more branded searches than Miller among MIG welder brands in New Zealand. ESAB had about 10 branded searches, while Miller had 0. ESAB made up 1.1% of all MIG welder brand searches we track, and Miller accounted for 0%. When we asked ChatGPT and Google AI Overviews about MIG welder brands, Miller appeared in two of the four answers and ESAB in none.

Among MIG welder brands in New Zealand in September 2026

Who do people search for more?

ESAB, the only one of the two with measured searches

ESAB 10 searchesMiller 0 searches

Who does AI mention more?

Miller, mentioned in 2 of 4 answers, ESAB in 0

Miller in 2 of 4ESAB in 0 of 4

Who does AI recommend more?

Miller, the only one of the two named

Miller first in 2ESAB never named

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Top MIG welder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Miller was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. ESAB did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lincoln Electric1st
  2. Kemppi2nd
  3. Fronius3rd
  4. Cigweld4th
  5. Miller5th
  6. Everlast Welders–
  7. ESAB–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kemppi4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lincoln Electric3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cigweld2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fronius2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Miller2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Everlast Welders0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ESAB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about MIG welder brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ESAB or Miller more popular in search?

This chart shows how often people search Google for ESAB and Miller by name. Each line represents a brand's share of searches for all seven MIG welder brands we track, month by month, from searches in New Zealand.

ESAB and Miller among MIG welder brands in New Zealand, by month

Share of searches by month for ESAB, Miller. The figures are in the table below the chart.

View monthly share of searches table
MonthCigweldLincoln ElectricFroniusEverlast WeldersKemppiESABMiller
Oct 202560%26.3%6.3%2.5%3.8%1.3%0%
Nov 202558.9%28.8%5.5%1.4%4.1%1.4%0%
Dec 202568.3%17.5%6.3%3.2%3.2%0%1.6%
Jan 202661.4%24.3%5.7%1.4%4.3%2.9%0%
Feb 202663.1%21.5%7.7%1.5%3.1%1.5%1.5%
Mar 202658.2%25.4%6%1.5%6%1.5%1.5%
Apr 202662.5%26.3%6.3%1.3%2.5%1.3%0%
May 202658.5%20.7%9.8%2.4%4.9%2.4%1.2%
Jun 202667.8%19.5%5.7%1.1%4.6%1.1%0%
Jul 202666%18.1%8.5%2.1%3.2%2.1%0%
Aug 202664.6%17.7%6.3%1%7.3%2.1%1%
Sep 202669.1%18.1%5.3%3.2%3.2%1.1%0%

How has the ESAB and Miller comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Miller took it in December 2025, ESAB took it in January 2026.
  • Across the 12 months ending September 2026, ESAB’s share of searches among MIG welder brands in New Zealand moved from 1.3% to 1.1%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, Miller’s share of searches among MIG welder brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.

How did search popularity change for New Zealand MIG welder brands in September 2026?

3 changes

  1. In September 2026, Everlast Welders overtook Kemppi and ESAB to rank 4th among MIG welder brands in New Zealand, with 3.2% of the searches.

  2. In September 2026, Miller lost share of searches among MIG welder brands in New Zealand, from 1% to 0%.

  3. In September 2026, ESAB lost share of searches among MIG welder brands in New Zealand, from 2.1% to 1.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ESAB’s and Miller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ESAB

1 branded search term

  • esab mig welder

Miller

1 branded search term

  • 252 miller welder

How the Brand Demand Index is measured

Other head-to-heads among MIG welder brands

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