Kemppi vs Miller:Which is more popular?
In September 2026, Kemppi had more branded searches than Miller among MIG welder brands in New Zealand. Kemppi had about 30 branded searches, while Miller had 0. Kemppi made up 3.2% of all MIG welder brand searches we track, and Miller accounted for 0%. When we asked ChatGPT and Google AI Overviews about MIG welder brands, Kemppi appeared in all four answers and Miller in two. Kemppi was mentioned before Miller in three out of four answers.
Who do people search for more?
Kemppi, the only one of the two with measured searches
Who does AI mention more?
Kemppi, mentioned in every answer we collected
Who does AI recommend more?
Kemppi, named ahead of Miller in 3 of 4 answers
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Top MIG welder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kemppi appeared in all four answers. Miller was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kemppi was listed before Miller in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lincoln Electric1st- Kemppi2nd
Fronius3rd
Cigweld4th
Miller5th
Everlast Welders–
ESAB–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kemppi4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Lincoln Electric3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Cigweld2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fronius2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Miller2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Everlast Welders0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ESAB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about MIG welder brands
4 answers
Asked ChatGPT
“Which MIG welder brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best MIG welder brands in New Zealand?”
Asked ChatGPT
“What's the best MIG welder brand in New Zealand for metal fabrication?”
Searched Google, AI Overview
“mig welder nz”
Searched Google, AI Overview
“welding machine nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kemppi or Miller more popular in search?
This chart shows how often people search Google for Kemppi and Miller by name. Each line represents a brand's share of searches for all seven MIG welder brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kemppi, Miller. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cigweld | Lincoln Electric | Fronius | Everlast Welders | Kemppi | ESAB | Miller |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60% | 26.3% | 6.3% | 2.5% | 3.8% | 1.3% | 0% |
| Nov 2025 | 58.9% | 28.8% | 5.5% | 1.4% | 4.1% | 1.4% | 0% |
| Dec 2025 | 68.3% | 17.5% | 6.3% | 3.2% | 3.2% | 0% | 1.6% |
| Jan 2026 | 61.4% | 24.3% | 5.7% | 1.4% | 4.3% | 2.9% | 0% |
| Feb 2026 | 63.1% | 21.5% | 7.7% | 1.5% | 3.1% | 1.5% | 1.5% |
| Mar 2026 | 58.2% | 25.4% | 6% | 1.5% | 6% | 1.5% | 1.5% |
| Apr 2026 | 62.5% | 26.3% | 6.3% | 1.3% | 2.5% | 1.3% | 0% |
| May 2026 | 58.5% | 20.7% | 9.8% | 2.4% | 4.9% | 2.4% | 1.2% |
| Jun 2026 | 67.8% | 19.5% | 5.7% | 1.1% | 4.6% | 1.1% | 0% |
| Jul 2026 | 66% | 18.1% | 8.5% | 2.1% | 3.2% | 2.1% | 0% |
| Aug 2026 | 64.6% | 17.7% | 6.3% | 1% | 7.3% | 2.1% | 1% |
| Sep 2026 | 69.1% | 18.1% | 5.3% | 3.2% | 3.2% | 1.1% | 0% |
How has the Kemppi and Miller comparison changed over the last 12 months?
3 findings
- Kemppi was ahead of Miller in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kemppi’s share of searches among MIG welder brands in New Zealand moved from 3.8% to 3.2%, and its estimated monthly branded searches held steady at 30.
- Across the 12 months ending September 2026, Miller’s share of searches among MIG welder brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
How did search popularity change for New Zealand MIG welder brands in September 2026?
3 changes
In September 2026, Everlast Welders overtook Kemppi and ESAB to rank 4th among MIG welder brands in New Zealand, with 3.2% of the searches.
In September 2026, Kemppi lost share of searches among MIG welder brands in New Zealand, from 7.3% to 3.2%.
In September 2026, Miller lost share of searches among MIG welder brands in New Zealand, from 1% to 0%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kemppi’s and Miller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among MIG welder brands
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