Brandwave

How popular isMiller in search?

In September 2026, people searched for Miller by name about 160 times in New Zealand, a 5.9% decrease from the previous year. These searches made up 0% of all New Zealand TIG brand searches, placing Miller fifth out of five brands.

Share of searches, September 2026
  1. Fronius86%
  2. Everlast Welders6%
  3. Kemppi6%
  4. ESAB2%
  5. Miller0%
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Which TIG brands compete with Miller?

Miller against TIG brands in New Zealand, by month

Share of searches by month for Fronius, Everlast Welders, Kemppi, ESAB, Miller. The figures are in the table below the chart.

View monthly share of searches table
MonthFroniusEverlast WeldersKemppiESABMiller
Oct 202585.7%4.8%7.1%2.4%0%
Nov 202587.5%2.5%7.5%2.5%0%
Dec 202587.5%5%5%0%2.5%
Jan 202685.4%2.4%7.3%4.9%0%
Feb 202687.8%2.4%4.9%2.4%2.4%
Mar 202687.9%1.7%6.9%1.7%1.7%
Apr 202691.5%2.1%4.3%2.1%0%
May 202683.6%3.6%7.3%3.6%1.8%
Jun 202687.8%2%8.2%2%0%
Jul 202684.8%4.3%6.5%4.3%0%
Aug 202680%1.8%12.7%3.6%1.8%
Sep 202686%6%6%2%0%

  1. 1.Fronius

    86%

    Held 1st. 430 estimated branded searches, -2.3% vs prior month. Share +6 points.

  2. 2.Everlast Welders

    6%

    Moved from 4th to 2nd. 30 estimated branded searches, +200% vs prior month. Share +4.2 points.

  3. 3.Kemppi

    6%

    Moved from 2nd to 3rd. 30 estimated branded searches, -57.1% vs prior month. Share -6.7 points.

  4. 4.ESAB

    2%

    Moved from 3rd to 4th. 10 estimated branded searches, -50% vs prior month. Share -1.6 points.

  5. 5.Miller

    0%

    Held 5th. 0 estimated branded searches, -100% vs prior month. Share -1.8 points.

Compare search popularity between Miller and its closest rivals

Every comparison with Miller

7 comparisons

How has branded search demand for Miller changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Miller in New Zealand fell from 170 to 160.
  • Across the 12 months ending September 2026, Miller’s share of searches among TIG brands in New Zealand peaked at 2.5% in December 2025 and was lowest at 0% in October 2025.

How did search popularity change for New Zealand TIG brands in September 2026?

5 changes

  1. In September 2026, Everlast Welders overtook Kemppi and ESAB to rank 2nd among TIG brands in New Zealand, with 6% of the searches.

  2. In September 2026, Fronius gained share of searches among TIG brands in New Zealand, from 80% to 86%.

  3. In September 2026, Kemppi lost share of searches among TIG brands in New Zealand, from 12.7% to 6%.

  4. In September 2026, Miller lost share of searches among TIG brands in New Zealand, from 1.8% to 0%.

  5. In September 2026, ESAB lost share of searches among TIG brands in New Zealand, from 3.6% to 2%.

How are Miller’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Miller’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 252 miller welder
  • miller mig welder
  • miller tig machine
  • miller tig welder
  • miller welders
  • miller welding hoods
  • miller welding machines
  • millermatic 211 welder
  • millermatic 252 welder
  • millermatic welder

Do you work for Miller? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Miller compete?

Miller is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Welding equipment brands5th of 87.7%Show ranking
MIG welder brands7th of 70%Show ranking
Welding cart brands5th of 50%Show ranking
TIG brands5th of 50%Shown above
Stick welder brands4th of 40%Show ranking
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