Brandwave

How popular isMiller?

In September 2026, people searched for Miller by name about 160 times in New Zealand, a 5.9% decrease from the previous year. These searches made up 0% of all New Zealand welding cart brand searches, placing Miller fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about welding cart brands, Miller did not appear in any of the answers.

Search and AI answers in September 2026

Miller is the fifth most searched of 5 competitors.

  1. FroniusShare of searches 67.2%Mentioned in 0 of 5 AI answers
  2. Lincoln ElectricShare of searches 26.6%Mentioned in 2 of 5 AI answers
  3. Everlast WeldersShare of searches 4.7%Mentioned in 0 of 5 AI answers
  4. ESABShare of searches 1.6%Mentioned in 0 of 5 AI answers
  5. MillerShare of searches 0%Mentioned in 0 of 5 AI answers
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Top welding cart brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miller did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lincoln Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fronius0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Everlast Welders0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESAB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miller0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about welding cart brands

5 answers

  • Asked ChatGPT

    “Which welding cart brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best welding cart brands in New Zealand?”

      1. 1Lincoln Electric

    2. Asked ChatGPT

      “What's the best welding cart brand in New Zealand for a welding machine?”

      1. 1Lincoln Electric

    3. Searched Google, AI Overview

      “welding cart nz”

      1. Searched Google, AI Overview

        “portable welding cart”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

        Which welding cart brands compete with Miller?

        Miller against welding cart brands in New Zealand, by month

        Share of searches by month for Fronius, Lincoln Electric, Everlast Welders, Miller. The figures are in the table below the chart.

        View monthly share of searches table
        MonthFroniusLincoln ElectricEverlast WeldersESABMiller
        Oct 202560%35%3.3%1.7%0%
        Nov 202560.3%36.2%1.7%1.7%0%
        Dec 202571.4%22.4%4.1%0%2%
        Jan 202663.6%30.9%1.8%3.6%0%
        Feb 202667.9%26.4%1.9%1.9%1.9%
        Mar 202671.8%23.9%1.4%1.4%1.4%
        Apr 202665.2%31.8%1.5%1.5%0%
        May 202667.6%25%2.9%2.9%1.5%
        Jun 202669.4%27.4%1.6%1.6%0%
        Jul 202665%28.3%3.3%3.3%0%
        Aug 202667.7%26.2%1.5%3.1%1.5%
        Sep 202667.2%26.6%4.7%1.6%0%

        1. 1.Fronius

          67.2%

          Held 1st. 430 estimated branded searches, -2.3% vs prior month. Share -0.5 points.

        2. 2.Lincoln Electric

          26.6%

          Held 2nd. 170 estimated branded searches, 0% vs prior month. Share +0.4 points.

        3. 3.Everlast Welders

          4.7%

          Moved from 4th to 3rd. 30 estimated branded searches, +200% vs prior month. Share +3.1 points.

        4. 4.ESAB

          1.6%

          Moved from 3rd to 4th. 10 estimated branded searches, -50% vs prior month. Share -1.5 points.

        5. 5.Miller

          0%

          Held 5th. 0 estimated branded searches, -100% vs prior month. Share -1.5 points.

        Compare popularity between Miller and its closest rivals

        Every comparison with Miller

        7 comparisons

        How has branded search demand for Miller changed in New Zealand over the last 12 months?

        2 findings
        • Across the 12 months ending September 2026, estimated monthly branded searches for Miller in New Zealand fell from 170 to 160.
        • Across the 12 months ending September 2026, Miller’s share of searches among welding cart brands in New Zealand peaked at 2% in December 2025 and was lowest at 0% in October 2025.

        How did search popularity change for New Zealand welding cart brands in September 2026?

        5 changes

        1. In September 2026, Everlast Welders overtook ESAB to rank 3rd among welding cart brands in New Zealand, with 4.7% of the searches.

        2. In September 2026, Miller lost share of searches among welding cart brands in New Zealand, from 1.5% to 0%.

        3. In September 2026, ESAB lost share of searches among welding cart brands in New Zealand, from 3.1% to 1.6%.

        4. In September 2026, Fronius lost share of searches among welding cart brands in New Zealand, from 67.7% to 67.2%.

        5. Estimated monthly branded searches for Lincoln Electric in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

        How are Miller’s branded searches counted?

        10 search terms

        Brandwave collects information about searches that people make online using Miller’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

        • 252 miller welder
        • miller mig welder
        • miller tig machine
        • miller tig welder
        • miller welders
        • miller welding hoods
        • miller welding machines
        • millermatic 211 welder
        • millermatic 252 welder
        • millermatic welder

        Do you work for Miller? To request corrections or removal please contact us via our support page and we will be happy to assist.

        How the Brand Demand Index is measured

        Where does Miller compete?

        Miller is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
        Competitor setRankShare of searchesRanking
        Welding equipment brands5th of 87.7%Show ranking
        MIG welder brands7th of 70%Show ranking
        Welding cart brands5th of 50%Shown above
        TIG brands5th of 50%Show ranking
        Stick welder brands4th of 40%Show ranking
        Creator with pink hair and a pink jacket

        Is Miller your brand?

        Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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