Brandwave

How popular isESAB?

In September 2026, people searched for ESAB by name about 80 times in New Zealand, a 33.3% increase from the previous year. These searches made up 1.6% of all New Zealand welding cart brand searches, placing ESAB fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about welding cart brands, ESAB did not appear in any of the answers.

Search and AI answers in September 2026

ESAB is the fourth most searched of 5 competitors.

  1. FroniusShare of searches 67.2%Mentioned in 0 of 5 AI answers
  2. Lincoln ElectricShare of searches 26.6%Mentioned in 2 of 5 AI answers
  3. Everlast WeldersShare of searches 4.7%Mentioned in 0 of 5 AI answers
  4. ESABShare of searches 1.6%Mentioned in 0 of 5 AI answers
  5. MillerShare of searches 0%Mentioned in 0 of 5 AI answers
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Top welding cart brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ESAB did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lincoln Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fronius0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Everlast Welders0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESAB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miller0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about welding cart brands

5 answers

  • Asked ChatGPT

    “Which welding cart brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best welding cart brands in New Zealand?”

      1. 1Lincoln Electric

    2. Asked ChatGPT

      “What's the best welding cart brand in New Zealand for a welding machine?”

      1. 1Lincoln Electric

    3. Searched Google, AI Overview

      “welding cart nz”

      1. Searched Google, AI Overview

        “portable welding cart”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

        Which welding cart brands compete with ESAB?

        ESAB against welding cart brands in New Zealand, by month

        Share of searches by month for Fronius, Lincoln Electric, Everlast Welders, ESAB. The figures are in the table below the chart.

        View monthly share of searches table
        MonthFroniusLincoln ElectricEverlast WeldersESABMiller
        Oct 202560%35%3.3%1.7%0%
        Nov 202560.3%36.2%1.7%1.7%0%
        Dec 202571.4%22.4%4.1%0%2%
        Jan 202663.6%30.9%1.8%3.6%0%
        Feb 202667.9%26.4%1.9%1.9%1.9%
        Mar 202671.8%23.9%1.4%1.4%1.4%
        Apr 202665.2%31.8%1.5%1.5%0%
        May 202667.6%25%2.9%2.9%1.5%
        Jun 202669.4%27.4%1.6%1.6%0%
        Jul 202665%28.3%3.3%3.3%0%
        Aug 202667.7%26.2%1.5%3.1%1.5%
        Sep 202667.2%26.6%4.7%1.6%0%

        1. 1.Fronius

          67.2%

          Held 1st. 430 estimated branded searches, -2.3% vs prior month. Share -0.5 points.

        2. 2.Lincoln Electric

          26.6%

          Held 2nd. 170 estimated branded searches, 0% vs prior month. Share +0.4 points.

        3. 3.Everlast Welders

          4.7%

          Moved from 4th to 3rd. 30 estimated branded searches, +200% vs prior month. Share +3.1 points.

        4. 4.ESAB

          1.6%

          Moved from 3rd to 4th. 10 estimated branded searches, -50% vs prior month. Share -1.5 points.

        5. 5.Miller

          0%

          Held 5th. 0 estimated branded searches, -100% vs prior month. Share -1.5 points.

        Compare popularity between ESAB and its closest rivals

        Every comparison with ESAB

        7 comparisons

        How has branded search demand for ESAB changed in New Zealand over the last 12 months?

        2 findings
        • Across the 12 months ending September 2026, estimated monthly branded searches for ESAB in New Zealand rose from 60 to 80.
        • Across the 12 months ending September 2026, ESAB’s share of searches among welding cart brands in New Zealand peaked at 3.6% in January 2026 and was lowest at 0% in December 2025.

        How did search popularity change for New Zealand welding cart brands in September 2026?

        5 changes

        1. In September 2026, Everlast Welders overtook ESAB to rank 3rd among welding cart brands in New Zealand, with 4.7% of the searches.

        2. In September 2026, Miller lost share of searches among welding cart brands in New Zealand, from 1.5% to 0%.

        3. In September 2026, ESAB lost share of searches among welding cart brands in New Zealand, from 3.1% to 1.6%.

        4. In September 2026, Fronius lost share of searches among welding cart brands in New Zealand, from 67.7% to 67.2%.

        5. Estimated monthly branded searches for Lincoln Electric in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

        How are ESAB’s branded searches counted?

        6 search terms

        Brandwave collects information about searches that people make online using ESAB’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

        • esab mig welder
        • esab rebel welder
        • esab stick welder
        • esab tig welder
        • esab welders
        • esab welding machine

        Do you work for ESAB? To request corrections or removal please contact us via our support page and we will be happy to assist.

        How the Brand Demand Index is measured

        Where does ESAB compete?

        ESAB is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
        Competitor setRankShare of searchesRanking
        Welding equipment brands8th of 83.8%Show ranking
        MIG welder brands6th of 71.1%Show ranking
        Welding cart brands4th of 51.6%Shown above
        TIG brands4th of 52%Show ranking
        Plasma cutter brands3rd of 34.8%Show ranking
        Stick welder brands3rd of 44.8%Show ranking
        Creator with pink hair and a pink jacket

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