ESAB vs Lincoln Electric:Which is more popular?
In September 2026, Lincoln Electric had more branded searches than ESAB among welding cart brands in New Zealand. Lincoln Electric had about 170 branded searches, while ESAB had 10. Lincoln Electric made up 26.6% of all welding cart brand searches we track, and ESAB accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about welding cart brands, Lincoln Electric appeared in two of the five answers and ESAB in none.
Who do people search for more?
Lincoln Electric, about 17 searches for every 1 for ESAB
Who does AI mention more?
Lincoln Electric, mentioned in 2 of 5 answers, ESAB in 0
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Top welding cart brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lincoln Electric was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ESAB did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lincoln Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fronius0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Everlast Welders0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ESAB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miller0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about welding cart brands
5 answers
Asked ChatGPT
“Which welding cart brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best welding cart brands in New Zealand?”
Asked ChatGPT
“What's the best welding cart brand in New Zealand for a welding machine?”
Searched Google, AI Overview
“welding cart nz”
Searched Google, AI Overview
“portable welding cart”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ESAB or Lincoln Electric more popular in search?
This chart shows how often people search Google for ESAB and Lincoln Electric by name. Each line represents a brand's share of searches for all five welding cart brands we track, month by month, from searches in New Zealand.
Share of searches by month for Lincoln Electric, ESAB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fronius | Lincoln Electric | Everlast Welders | ESAB | Miller |
|---|---|---|---|---|---|
| Oct 2025 | 60% | 35% | 3.3% | 1.7% | 0% |
| Nov 2025 | 60.3% | 36.2% | 1.7% | 1.7% | 0% |
| Dec 2025 | 71.4% | 22.4% | 4.1% | 0% | 2% |
| Jan 2026 | 63.6% | 30.9% | 1.8% | 3.6% | 0% |
| Feb 2026 | 67.9% | 26.4% | 1.9% | 1.9% | 1.9% |
| Mar 2026 | 71.8% | 23.9% | 1.4% | 1.4% | 1.4% |
| Apr 2026 | 65.2% | 31.8% | 1.5% | 1.5% | 0% |
| May 2026 | 67.6% | 25% | 2.9% | 2.9% | 1.5% |
| Jun 2026 | 69.4% | 27.4% | 1.6% | 1.6% | 0% |
| Jul 2026 | 65% | 28.3% | 3.3% | 3.3% | 0% |
| Aug 2026 | 67.7% | 26.2% | 1.5% | 3.1% | 1.5% |
| Sep 2026 | 67.2% | 26.6% | 4.7% | 1.6% | 0% |
How has the ESAB and Lincoln Electric comparison changed over the last 12 months?
3 findings
- Lincoln Electric was ahead of ESAB in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ESAB’s share of searches among welding cart brands in New Zealand moved from 1.7% to 1.6%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among welding cart brands in New Zealand moved from 35% to 26.6%, and its estimated monthly branded searches moved from 210 to 170.
How did search popularity change for New Zealand welding cart brands in September 2026?
3 changes
In September 2026, Everlast Welders overtook ESAB to rank 3rd among welding cart brands in New Zealand, with 4.7% of the searches.
In September 2026, ESAB lost share of searches among welding cart brands in New Zealand, from 3.1% to 1.6%.
Estimated monthly branded searches for Lincoln Electric in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ESAB’s and Lincoln Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ESAB
1 branded search term
- esab mig welder
Lincoln Electric
1 branded search term
- lincoln electric
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