Brandwave

How popular isESAB in search?

In September 2026, people searched for ESAB by name about 80 times in New Zealand, a 33.3% increase from the previous year. These searches made up 4.8% of all New Zealand stick welder brand searches, placing ESAB third out of four brands.

Share of searches, September 2026
  1. Lincoln Electric81%
  2. Everlast Welders14.3%
  3. ESAB4.8%
  4. Miller0%
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Which stick welder brands compete with ESAB?

ESAB against stick welder brands in New Zealand, by month

Share of searches by month for Lincoln Electric, Everlast Welders, ESAB. The figures are in the table below the chart.

View monthly share of searches table
MonthLincoln ElectricEverlast WeldersESABMiller
Oct 202587.5%8.3%4.2%0%
Nov 202591.3%4.3%4.3%0%
Dec 202578.6%14.3%0%7.1%
Jan 202685%5%10%0%
Feb 202682.4%5.9%5.9%5.9%
Mar 202685%5%5%5%
Apr 202691.3%4.3%4.3%0%
May 202677.3%9.1%9.1%4.5%
Jun 202689.5%5.3%5.3%0%
Jul 202681%9.5%9.5%0%
Aug 202681%4.8%9.5%4.8%
Sep 202681%14.3%4.8%0%

  1. 1.Lincoln Electric

    81%

    Held 1st. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Everlast Welders

    14.3%

    Moved from 3rd to 2nd. 30 estimated branded searches, +200% vs prior month. Share +9.5 points.

  3. 3.ESAB

    4.8%

    Moved from 2nd to 3rd. 10 estimated branded searches, -50% vs prior month. Share -4.8 points.

  4. 4.Miller

    0%

    Held 4th. 0 estimated branded searches, -100% vs prior month. Share -4.8 points.

Compare search popularity between ESAB and its closest rivals

Every comparison with ESAB

7 comparisons

How has branded search demand for ESAB changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ESAB in New Zealand rose from 60 to 80.
  • Across the 12 months ending September 2026, ESAB’s share of searches among stick welder brands in New Zealand increased from 4.2% to 4.8%.
  • Across the 12 months ending September 2026, ESAB’s share of searches among stick welder brands in New Zealand peaked at 10% in January 2026 and was lowest at 0% in December 2025.

How did search popularity change for New Zealand stick welder brands in September 2026?

4 changes

  1. In September 2026, Everlast Welders overtook ESAB to rank 2nd among stick welder brands in New Zealand, with 14.3% of the searches.

  2. In September 2026, ESAB lost share of searches among stick welder brands in New Zealand, from 9.5% to 4.8%.

  3. In September 2026, Miller lost share of searches among stick welder brands in New Zealand, from 4.8% to 0%.

  4. Estimated monthly branded searches for Lincoln Electric in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

How are ESAB’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using ESAB’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • esab mig welder
  • esab rebel welder
  • esab stick welder
  • esab tig welder
  • esab welders
  • esab welding machine

Do you work for ESAB? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ESAB compete?

ESAB is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Welding equipment brands8th of 83.8%Show ranking
MIG welder brands6th of 71.1%Show ranking
Welding cart brands4th of 51.6%Show ranking
TIG brands4th of 52%Show ranking
Plasma cutter brands3rd of 34.8%Show ranking
Stick welder brands3rd of 44.8%Shown above
Creator with pink hair and a pink jacket

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