ESAB vs WIA:Which is more popular?
In September 2026, WIA had more branded searches than ESAB among welding equipment brands in New Zealand. WIA had about 190 branded searches, while ESAB had 80. WIA made up 9.1% of all welding equipment brand searches we track, and ESAB accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about welding equipment brands, WIA appeared in three of the five answers and ESAB in two. ESAB and WIA were each mentioned first in one of the two answers that named either.
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Top welding equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, WIA was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ESAB was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ESAB and WIA were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fronius4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lincoln Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kemppi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- WIA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cigweld2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miller2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ESAB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UNIMIG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about welding equipment brands
5 answers
Asked ChatGPT
“Which welding equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best welding equipment brands in New Zealand?”
Asked ChatGPT
“What's the best welding equipment brand in New Zealand for metal fabrication?”
Searched Google, AI Overview
“welding equipment nz”
Searched Google, AI Overview
“welding machine nz”
- 1WIA
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ESAB or WIA more popular in search?
This chart shows how often people search Google for ESAB and WIA by name. Each line represents a brand's share of searches for all eight welding equipment brands we track, month by month, from searches in New Zealand.
Share of searches by month for WIA, ESAB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cigweld | Fronius | Lincoln Electric | WIA | Miller | Kemppi | UNIMIG | ESAB |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.3% | 18.2% | 23.3% | 8.5% | 9.1% | 7.4% | 2.8% | 3.4% |
| Nov 2025 | 26.5% | 19.8% | 22.8% | 8% | 6.8% | 8% | 3.1% | 4.9% |
| Dec 2025 | 29.3% | 21.8% | 17% | 8.2% | 7.5% | 6.8% | 4.8% | 4.8% |
| Jan 2026 | 25.6% | 19% | 19.6% | 8.3% | 10.1% | 8.9% | 3.6% | 4.8% |
| Feb 2026 | 21.2% | 16.6% | 18.1% | 7.8% | 23.3% | 5.2% | 3.6% | 4.1% |
| Mar 2026 | 18% | 22.1% | 18% | 7.4% | 21.7% | 6% | 2.8% | 4.1% |
| Apr 2026 | 24.5% | 19.1% | 22.5% | 7.8% | 10.8% | 6.9% | 2.5% | 5.9% |
| May 2026 | 20.3% | 16.5% | 18.2% | 6.8% | 25.4% | 6.4% | 2.5% | 3.8% |
| Jun 2026 | 22.9% | 15.1% | 14.7% | 5.8% | 26.4% | 6.6% | 5.4% | 3.1% |
| Jul 2026 | 27.2% | 14% | 17.5% | 6.1% | 18.4% | 6.1% | 5.7% | 4.8% |
| Aug 2026 | 27.9% | 17.6% | 19.8% | 6.8% | 9.9% | 8.6% | 4.1% | 5.4% |
| Sep 2026 | 31.3% | 18.8% | 18.8% | 9.1% | 7.7% | 6.3% | 4.3% | 3.8% |
How has the ESAB and WIA comparison changed over the last 12 months?
3 findings
- WIA was ahead of ESAB in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ESAB’s share of searches among welding equipment brands in New Zealand moved from 3.4% to 3.8%, and its estimated monthly branded searches moved from 60 to 80.
- Across the 12 months ending September 2026, WIA’s share of searches among welding equipment brands in New Zealand moved from 8.5% to 9.1%, and its estimated monthly branded searches moved from 150 to 190.
How did search popularity change for New Zealand welding equipment brands in September 2026?
2 changes
In September 2026, WIA overtook Miller and Kemppi to rank 4th among welding equipment brands in New Zealand, with 9.1% of the searches.
In September 2026, ESAB lost share of searches among welding equipment brands in New Zealand, from 5.4% to 3.8%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using ESAB’s and WIA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among welding equipment brands
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