How popular isESAB in search?
In September 2026, people searched for ESAB by name about 80 times in New Zealand, a 33.3% increase from the previous year. These searches made up 4.8% of all New Zealand plasma cutter brand searches, placing ESAB third out of three brands.
Lincoln Electric81%
Everlast Welders14.3%
ESAB4.8%
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Which plasma cutter brands compete with ESAB?
Share of searches by month for Lincoln Electric, Everlast Welders, ESAB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lincoln Electric | Everlast Welders | ESAB |
|---|---|---|---|
| Oct 2025 | 87.5% | 8.3% | 4.2% |
| Nov 2025 | 91.3% | 4.3% | 4.3% |
| Dec 2025 | 84.6% | 15.4% | 0% |
| Jan 2026 | 85% | 5% | 10% |
| Feb 2026 | 87.5% | 6.3% | 6.3% |
| Mar 2026 | 89.5% | 5.3% | 5.3% |
| Apr 2026 | 91.3% | 4.3% | 4.3% |
| May 2026 | 81% | 9.5% | 9.5% |
| Jun 2026 | 89.5% | 5.3% | 5.3% |
| Jul 2026 | 81% | 9.5% | 9.5% |
| Aug 2026 | 85% | 5% | 10% |
| Sep 2026 | 81% | 14.3% | 4.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81% | 170 | 0% | -4 points | |
| 2, moved from 3rd to 2nd | 14.3% | 30 | +200% | +9.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 4.8% | 10 | -50% | -5.2 pointsmoved from 2nd to 3rd |
81%
Held 1st. 170 estimated branded searches, 0% vs prior month. Share -4 points.
14.3%
Moved from 3rd to 2nd. 30 estimated branded searches, +200% vs prior month. Share +9.3 points.
3.
ESAB4.8%
Moved from 2nd to 3rd. 10 estimated branded searches, -50% vs prior month. Share -5.2 points.
Compare search popularity between ESAB and its closest rivals
Every comparison with ESAB
7 comparisons
How has branded search demand for ESAB changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ESAB in New Zealand rose from 60 to 80.
- Across the 12 months ending September 2026, ESAB’s share of searches among plasma cutter brands in New Zealand increased from 4.2% to 4.8%.
- Across the 12 months ending September 2026, ESAB’s share of searches among plasma cutter brands in New Zealand peaked at 10% in January 2026 and was lowest at 0% in December 2025.
How did search popularity change for New Zealand plasma cutter brands in September 2026?
3 changes
In September 2026, Everlast Welders overtook ESAB to rank 2nd among plasma cutter brands in New Zealand, with 14.3% of the searches.
In September 2026, ESAB lost share of searches among plasma cutter brands in New Zealand, from 10% to 4.8%.
In September 2026, Lincoln Electric lost share of searches among plasma cutter brands in New Zealand, from 85% to 81%.
How are ESAB’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using ESAB’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- esab mig welder
- esab rebel welder
- esab stick welder
- esab tig welder
- esab welders
- esab welding machine
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Where does ESAB compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Welding equipment brands | 8th of 8 | 3.8% | Show ranking |
| MIG welder brands | 6th of 7 | 1.1% | Show ranking |
| Welding cart brands | 4th of 5 | 1.6% | Show ranking |
| TIG brands | 4th of 5 | 2% | Show ranking |
| Plasma cutter brands | 3rd of 3 | 4.8% | Shown above |
| Stick welder brands | 3rd of 4 | 4.8% | Show ranking |
Is ESAB your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.