ESAB vs Lincoln Electric:Which is searched more in New Zealand?
In September 2026, Lincoln Electric had more branded searches than ESAB among plasma cutter brands in New Zealand. Lincoln Electric had about 170 branded searches, while ESAB had 10. Lincoln Electric made up 81% of all plasma cutter brand searches we track, and ESAB accounted for 4.8%.
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Is ESAB or Lincoln Electric more popular in search?
Compare the plasma cutter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Lincoln Electric, ESAB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lincoln Electric | Everlast Welders | ESAB |
|---|---|---|---|
| Oct 2025 | 87.5% | 8.3% | 4.2% |
| Nov 2025 | 91.3% | 4.3% | 4.3% |
| Dec 2025 | 84.6% | 15.4% | 0% |
| Jan 2026 | 85% | 5% | 10% |
| Feb 2026 | 87.5% | 6.3% | 6.3% |
| Mar 2026 | 89.5% | 5.3% | 5.3% |
| Apr 2026 | 91.3% | 4.3% | 4.3% |
| May 2026 | 81% | 9.5% | 9.5% |
| Jun 2026 | 89.5% | 5.3% | 5.3% |
| Jul 2026 | 81% | 9.5% | 9.5% |
| Aug 2026 | 85% | 5% | 10% |
| Sep 2026 | 81% | 14.3% | 4.8% |
How has the ESAB and Lincoln Electric comparison changed over the last 12 months?
3 findings
- Lincoln Electric was ahead of ESAB in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ESAB’s share of searches among plasma cutter brands in New Zealand moved from 4.2% to 4.8%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among plasma cutter brands in New Zealand moved from 87.5% to 81%, and its estimated monthly branded searches moved from 210 to 170.
How did search popularity change for New Zealand plasma cutter brands in September 2026?
3 changes
In September 2026, Everlast Welders overtook ESAB to rank 2nd among plasma cutter brands in New Zealand, with 14.3% of the searches.
In September 2026, ESAB lost share of searches among plasma cutter brands in New Zealand, from 10% to 4.8%.
In September 2026, Lincoln Electric lost share of searches among plasma cutter brands in New Zealand, from 85% to 81%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ESAB’s and Lincoln Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ESAB
1 branded search term
- esab mig welder
Lincoln Electric
1 branded search term
- lincoln electric
Other head-to-heads among plasma cutter brands
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