How popular isLincoln Electric in search?
In September 2026, people searched for Lincoln Electric by name about 390 times in New Zealand, about the same as the previous year. These searches made up 81% of all New Zealand stick welder brand searches, placing Lincoln Electric first out of four brands.
Lincoln Electric81%
Everlast Welders14.3%
ESAB4.8%
Miller0%
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Which stick welder brands compete with Lincoln Electric?
Share of searches by month for Lincoln Electric, Everlast Welders, ESAB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lincoln Electric | Everlast Welders | ESAB | Miller |
|---|---|---|---|---|
| Oct 2025 | 87.5% | 8.3% | 4.2% | 0% |
| Nov 2025 | 91.3% | 4.3% | 4.3% | 0% |
| Dec 2025 | 78.6% | 14.3% | 0% | 7.1% |
| Jan 2026 | 85% | 5% | 10% | 0% |
| Feb 2026 | 82.4% | 5.9% | 5.9% | 5.9% |
| Mar 2026 | 85% | 5% | 5% | 5% |
| Apr 2026 | 91.3% | 4.3% | 4.3% | 0% |
| May 2026 | 77.3% | 9.1% | 9.1% | 4.5% |
| Jun 2026 | 89.5% | 5.3% | 5.3% | 0% |
| Jul 2026 | 81% | 9.5% | 9.5% | 0% |
| Aug 2026 | 81% | 4.8% | 9.5% | 4.8% |
| Sep 2026 | 81% | 14.3% | 4.8% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81% | 170 | 0% | 0 points | |
| 2, moved from 3rd to 2nd | 14.3% | 30 | +200% | +9.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 4.8% | 10 | -50% | -4.8 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 0% | 0 | -100% | -4.8 points |
81%
Held 1st. 170 estimated branded searches, 0% vs prior month. Share 0 points.
14.3%
Moved from 3rd to 2nd. 30 estimated branded searches, +200% vs prior month. Share +9.5 points.
3.
ESAB4.8%
Moved from 2nd to 3rd. 10 estimated branded searches, -50% vs prior month. Share -4.8 points.
4.
Miller0%
Held 4th. 0 estimated branded searches, -100% vs prior month. Share -4.8 points.
Compare search popularity between Lincoln Electric and its closest rivals
Every comparison with Lincoln Electric
7 comparisons
How has branded search demand for Lincoln Electric changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lincoln Electric in New Zealand held steady, from 410 to 390.
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among stick welder brands in New Zealand decreased from 87.5% to 81%.
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among stick welder brands in New Zealand peaked at 91.3% in November 2025 and was lowest at 77.3% in May 2026.
How did search popularity change for New Zealand stick welder brands in September 2026?
4 changes
In September 2026, Everlast Welders overtook ESAB to rank 2nd among stick welder brands in New Zealand, with 14.3% of the searches.
In September 2026, ESAB lost share of searches among stick welder brands in New Zealand, from 9.5% to 4.8%.
In September 2026, Miller lost share of searches among stick welder brands in New Zealand, from 4.8% to 0%.
Estimated monthly branded searches for Lincoln Electric in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.
How are Lincoln Electric’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Lincoln Electric’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- 210 lincoln welder
- lincoln electric
- lincoln mig welder
- lincoln tig welder
- lincoln welder
- lincoln welding machine
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Where does Lincoln Electric compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Welding equipment brands | 3rd of 8 | 18.8% | Show ranking |
| MIG welder brands | 2nd of 7 | 18.1% | Show ranking |
| Welding cart brands | 2nd of 5 | 26.6% | Show ranking |
| Plasma cutter brands | 1st of 3 | 81% | Show ranking |
| Stick welder brands | 1st of 4 | 81% | Shown above |
Is Lincoln Electric your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.