Lincoln Electric vs Miller:Which is searched more in New Zealand?
In September 2026, Lincoln Electric had more branded searches than Miller among stick welder brands in New Zealand. Lincoln Electric had about 170 branded searches, while Miller had 0. Lincoln Electric made up 81% of all stick welder brand searches we track, and Miller accounted for 0%.
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Is Lincoln Electric or Miller more popular in search?
Compare the stick welder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Lincoln Electric, Miller. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lincoln Electric | Everlast Welders | ESAB | Miller |
|---|---|---|---|---|
| Oct 2025 | 87.5% | 8.3% | 4.2% | 0% |
| Nov 2025 | 91.3% | 4.3% | 4.3% | 0% |
| Dec 2025 | 78.6% | 14.3% | 0% | 7.1% |
| Jan 2026 | 85% | 5% | 10% | 0% |
| Feb 2026 | 82.4% | 5.9% | 5.9% | 5.9% |
| Mar 2026 | 85% | 5% | 5% | 5% |
| Apr 2026 | 91.3% | 4.3% | 4.3% | 0% |
| May 2026 | 77.3% | 9.1% | 9.1% | 4.5% |
| Jun 2026 | 89.5% | 5.3% | 5.3% | 0% |
| Jul 2026 | 81% | 9.5% | 9.5% | 0% |
| Aug 2026 | 81% | 4.8% | 9.5% | 4.8% |
| Sep 2026 | 81% | 14.3% | 4.8% | 0% |
How has the Lincoln Electric and Miller comparison changed over the last 12 months?
3 findings
- Lincoln Electric was ahead of Miller in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among stick welder brands in New Zealand moved from 87.5% to 81%, and its estimated monthly branded searches moved from 210 to 170.
- Across the 12 months ending September 2026, Miller’s share of searches among stick welder brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
How did search popularity change for New Zealand stick welder brands in September 2026?
2 changes
In September 2026, Miller lost share of searches among stick welder brands in New Zealand, from 4.8% to 0%.
Estimated monthly branded searches for Lincoln Electric in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lincoln Electric’s and Miller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lincoln Electric
1 branded search term
- lincoln electric
Miller
1 branded search term
- 252 miller welder
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